Senior Manager, GTM Product Marketing

Salesforce

Senior Manager of GTM Product Marketing at Salesforce driving the go-to-market strategy for the Headless 360 platform. Collaborating across teams to ensure effective sales enablement and field readiness.

Posted 7/13/2026full-timeSeattle • Illinois, Washington • 🇺🇸 United StatesSenior💰 $143,400 - $216,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading go-to-market (GTM) strategies and sales enablement initiatives, with a strong focus on B2B sales motions and audience engagement. Proficient in developing integrated frameworks and high-impact sales tools to support platform priorities.

Highest-signal resume keywords

GTM Strategy DevelopmentSales Enablement ExecutionB2B Sales Motion UnderstandingHeadless Architecture ExperienceProduct Marketing Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GTM PlanningSales Program DesignAudience SegmentationMessaging ArchitectureCompetitive PositioningSales Tool CreationObjection HandlingCross-Functional EnablementProgram ManagementSales Play Execution

Soft Skills

LeadershipCollaborationCommunication

Tools & Technologies

Sales ToolsPitch DecksBattle CardsEnablement Content

Industry Keywords

B2B SalesBuyer JourneysEngagementSecurityTrustGovernanceComplianceDeveloper PlatformsAPI-First Products

About the role

Key responsibilities & impact

Lead end-to-end GTM planning and execution for Headless 360 platform priorities
Develop integrated GTM frameworks including audience segmentation, messaging architecture, and competitive positioning
Design, build, and execute sales programs that equip sellers
Create and maintain high-impact sales tools: pitch decks, battle cards, objection handling guides
Lead cross-functional enablement planning and deliver enablement content and programs
Serve as the GTM lead and primary PMM partner for Platform field-facing programs

Requirements

What you’ll need

5+ years of experience in product marketing, GTM, sales enablement, or a closely related field
Proven track record of designing and executing GTM programs and sales plays
Deep understanding of B2B sales motions, buyer journeys, and engagement
Experience with developer platforms, headless/composable architecture, or API-first products
Strong background in security, trust, governance, and compliance, product marketing

Benefits

Comp & perks

time off programs
medical, dental, vision
mental health support
paid parental leave
life and disability insurance
401(k)
employee stock purchasing program