Senior Product Marketing Manager

Jones Lang LaSalle Americas, Inc.

Senior Product Marketing Manager responsible for product marketing strategy and sales enablement within JLL's real estate services. Collaborating across teams to ensure product success and market impact.

Posted 7/8/2026full-timeAtlanta • Illinois, New York, Texas • 🇺🇸 United StatesSenior💰 $128,000 - $173,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and own the end-to-end go-to-market (GTM) strategy for new product launches and feature releases, from planning to execution and measurement
Create differentiated product positioning and messaging that clearly articulates the product's value proposition and resonates with target customer segments
Act as the key liaison between Product Management, Sales, and Marketing teams to ensure strategic alignment and a cohesive customer experience
Build and deliver comprehensive sales enablement toolkits, including battle cards, pitch decks, product demos, and training sessions to ensure the sales team is equipped to sell effectively
Actively monitor market and industry trends, conduct competitive analysis, and gather customer insights to inform product strategy and marketing campaigns
Collaborate with demand generation teams to design and create integrated marketing plans that drive awareness and pipeline for your product portfolio
Manage the product marketing budget, ensuring a high return on investment and measuring the effectiveness of all programs and tactics
Act as a subject matter expert and resource for colleagues, leading project teams and mentoring junior members of the marketing organization
Drive the event strategy for key industry conferences and customer marketing events including speaker selection, content creation, messaging, and related event staff management
Own the top of funnel marketing strategy and performance

Requirements

What you’ll need

7-15+ years of relevant experience, with a significant focus on B2B product marketing
Specialized depth and/or breadth of expertise in product marketing principles, including GTM strategy, positioning, and sales enablement
Proven ability to work independently in a fast-paced environment

Benefits

Comp & perks

401(k) plan with matching company contributions
Comprehensive Medical, Dental & Vision Care
Paid parental leave at 100% of salary
Paid Time Off and Company Holidays
Early access to earned wages through Daily Pay

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product Marketing PrinciplesCompetitive AnalysisBudget ManagementIntegrated Marketing PlansSales Toolkits

Soft Skills

CollaborationMentoringIndependent WorkCommunication