Chief Marketing Officer

• Prototype and launch AI powered marketing workflows to improve targeting, personalization, and speed.
• Build and ship MVPs of growth experiments using tools such as Retool, Bubble, Make, Zapier, Vercel, or lightweight scripts without requiring engineering support.
• Automate repetitive workflows using AI agents and no code tools.
• Develop positioning and messaging that make complex AI concepts understandable, approachable, and outcome focused.
• Partner closely with product and engineering to launch new AI capabilities.
• Leverage APIs, webhooks, and LLMs to build growth infrastructure and enable faster scaling.
• Create compelling, AI informed content across web, email, product, and sales assets.
• Build relationships with AI communities, partners, and influencers.

Senior Marketing Director

• Own and execute RPM Healthcare's growth marketing strategy
• Develop campaigns that generate qualified opportunities for physician practices, health systems, and self-insured employers
• Partner closely with sales leadership to support pipeline generation and revenue growth
• Build lead nurturing programs that move prospects from awareness to opportunity
• Develop account-based marketing initiatives for strategic target accounts
• Create campaigns around conferences, webinars, direct mail, email, digital advertising, and outbound initiatives
• Improve lead conversion performance across the funnel
• Lead the ongoing evolution of the RPM Healthcare brand
• Improve website messaging, positioning, and user experience
• Strengthen RPM's market presence through thought leadership, content, PR, and industry visibility
• Ensure consistent messaging across all channels and customer touchpoints
• Help define how RPM Healthcare is positioned against competitors
• Create presentations, case studies, one-pagers, videos, and sales collateral
• Support executive presentations and conference opportunities
• Partner with sales to create targeted campaigns and outreach initiatives
• Build marketing programs that directly support revenue generation
• Work closely with the team to improve HubSpot utilization, automation, reporting, and campaign execution
• Establish KPIs, reporting processes, and performance dashboards
• Manage marketing budgets, contractors, agencies, and external vendors
• Continuously evaluate marketing effectiveness and ROI

Head of Marketing – Growth

• Develop and execute long-term marketing strategies that align with __Ether.fi__’s vision, growth objectives, and ultimately our TVL.
• Shape __Ether.fi__'s brand narrative and positioning within the blockchain and DeFi space.
• Drive user acquisition, engagement, and retention across __ether.fi__’s products
• Utilize campaigns, events, conferences, and content marketing to drive product adoption and revenue growth.
• Analyze and measure the effectiveness of marketing campaigns using data-driven insights to optimize future strategies.
• Develop and execute a community marketing strategy that leverages platforms such as blogs, Discord, Twitter and other relevant channels.
• Establish __ether.fi__ as a thought leader through brand marketing initiatives, including sponsorships, events, and partnerships.

Head of Marketing

• Own the go-to-market strategy for key Visier solutions, driving growth across net-new acquisition, expansion, and retention
• Develop and operationalize differentiated positioning and messaging that clearly articulates business value and gives Visier a competitive edge
• Act as the voice of the buyer, distilling customer insights and market signals into actionable guidance for product, sales, and marketing
• Lead product and feature launches with measurable impact on awareness, pipeline, and adoption
• Enable the sales team with compelling narratives, tools, and training that improve conversion, influence deal outcomes, and shorten sales cycles
• Drive the messaging and targeting strategy to fuel high-performing campaigns in partnership with our marketing team
• Optimize and measure GTM performance, using sales feedback, customer feedback, win/loss analysis, and usage trends
• Collaborate cross-functionally with Product, Marketing, Sales, and Customer Success, ensuring strategy alignment and unified execution

Product Marketing Director

• Develop and execute annual marketing strategies aligned with company growth objectives and revenue targets.
• Lead product marketing initiatives including machine launch campaigns, product positioning, and technical messaging development.
• Oversee brand identity and ensure consistency across all marketing channels including digital platforms, printed materials, advertising, and events.
• Plan and manage trade show and event marketing strategies including booth messaging, promotional materials, demonstration planning, and lead capture workflows.
• Direct digital marketing initiatives including website strategy, SEO optimization, social media programs, email marketing campaigns, and paid advertising efforts.
• Coordinate with Sales leadership to develop campaigns that generate qualified leads and support pipeline growth.
• Collaborate with Engineering, Service, and Applications teams to ensure marketing content maintains technical accuracy and reflects real-world fabrication workflows.
• Oversee development of customer case studies, technical content, videos, white papers, and ROI-focused marketing tools.
• Develop marketing programs that support XOVR Parts & Service growth including service contract marketing, installed-base engagement, and parts promotion campaigns.
• Support dealer network expansion through co-branded marketing tools, territory marketing support, and training content development.
• Establish marketing performance metrics and reporting dashboards to track ROI, campaign effectiveness, and brand awareness growth.
• Manage marketing budgets, vendor relationships, and external agency coordination.
• Build, mentor, and manage marketing team members as company growth requires.
• Drive accountability across marketing initiatives by maintaining timelines, coordinating cross-functional collaboration, and ensuring projects are completed within scope and schedule.
• Compile, organize, and maintain all company marketing assets in a centralized, accessible location to ensure brand consistency, version control, and cross-departmental usability.
• Other duties as assigned.

Marketing Director

• Build the function and own the category narrative
• Demand generation and account-based marketing
• Pipeline contribution to new ARR
• Competitive displacement strategy with Apptio accounts
• Manage content, thought leadership, and the Brightfin podcast
• Oversee brand, website, and all external communications
• Publish the Annual IT Spend Optimization Benchmark
• Build and lead an outcome-obsessed team

VP of Marketing

• Own and evolve the Edibles.com brand strategy, ensuring a consistent, compelling, and compliant brand voice across all consumer touchpoints
• Develop and execute integrated marketing plans that drive brand awareness, consumer education, acquisition, and long-term loyalty
• Serve as the internal brand steward, partnering with cross-functional teams to ensure brand consistency across ecommerce, retail, product, and operations
• Stay ahead of cultural, category, and competitive trends to identify opportunities that keep the brand relevant and differentiated in the hemp-derived wellness space
• Translate business objectives into clear, insight-driven marketing strategies with measurable outcomes
• Understand the nuances of the controlled substances category and associated marketing-related compliance restrictions
• Serve as the primary point of contact and day-to-day lead for all external agency and vendor relationships, including creative, ecommerce, paid media, and public relations partners
• Set clear briefs, timelines, and performance expectations for agency partners, ensuring work is on strategy, on brand, and delivered with excellence
• Manage agency scopes of work, budgets, and contracts in close partnership with the EVP and legal teams
• Evaluate agency performance regularly and make recommendations on partner mix as business needs evolve
• Build and maintain strong relationships with brand partners, co-marketing collaborators, and key industry stakeholders
• Lead the development and execution of omni-channel campaigns spanning paid media, organic social, email, SMS, influencer, and PR
• Oversee the e-commerce marketing strategy, partnering closely with operations and e-commerce teams to drive traffic, conversion, and average order value
• Guide the social media and content strategy, ensuring a native, engaged audience is built across key platforms
• Oversee public relations strategy and execution in partnership with PR agency partners, including media outreach, brand storytelling, and crisis communications
• Align marketing activations with product launch calendars, promotional events, and retail expansion initiatives
• Define and own key marketing KPIs, building a culture of measurement, accountability, and continuous optimization
• Lead regular marketing reporting and strategic reviews with the EVP and senior leadership, translating data into clear insights and action
• Partner with operations and ecommerce teams to connect marketing performance to broader business outcomes, including revenue, retention, and customer lifetime value
• Leverage consumer research, market data, and competitive intelligence to inform strategy and investment decisions
• Manage, mentor, and develop the internal marketing team, fostering a culture of ownership, creativity, and high performance
• Build the internal marketing function as the business scales, identifying capability gaps and making hiring and resourcing recommendations to leadership
• Foster a collaborative, entrepreneurial team culture that values innovation, speed, and executional excellence
• All other duties as assigned by the EVP, General Manager of Edibles.com

Director of Marketing

• Own, refine, and flow the overarching corporate narrative down to your respective marketing teams, ensuring the market clearly understands why we are fundamentally different from traditional labs across our oncology, hereditary, rare disease, and algorithmic portfolios.
• Create unique, highly differentiated product positioning that makes it incredibly easy for clinicians and customers to understand our special value proposition, with a particular opportunity to deliver on Tempus’ 1-of-1 AI capabilities
• Drive the end-to-end development of all downstream marketing assets, including comprehensive sales materials, high-impact social media content, and digital programs designed to capture market share.
• Work closely with and provide direct, collaborative support to the Upstream Marketing/Product Strategy leaders, seamlessly turning product roadmaps into commercial launch realities.
• Partner deeply with Sales, Learning & Development (L&D), and Commercial Operations to ensure the field organization is fully equipped, highly trained, and executing on aligned messaging.
• Actively integrate cross-functional discussions and synthesize critical inputs from R&D, Technology, and Medical/Clinical Development to keep downstream messaging scientifically accurate and ahead of market trends.
• Synthesize customer insights and competitive dynamics to execute targeted, agile marketing strategies that accelerate adoption of our diagnostic applications.
• Lead, mentor, and scale a high-performing downstream marketing organization, cultivating a culture of speed, accountability, and execution excellence.
• Rapidly deploy, test, and optimize marketing programs, navigating a fast-moving, startup-like environment with ease and poise.

• Lead the development and execution of the US consumer marketing strategy for MariTide.
• Define the long-term consumer engagement vision across digital, social, CRM, advocacy, experiential, and emerging channels.
• Provide strategic guidance on media planning, channel investment decisions, and tentpole activations.
• Build alignment across commercial, medical, access, analytics, and corporate affairs teams.
• Build the consumer marketing function and operating model needed to support launch and long-term growth.
• Lead campaign development, validation, production, launch, and optimization.
• Translate consumer insights into compelling positioning, messaging, and creative campaigns.
• Oversee agency partners across creative, social, media, and production.
• Drive creation of a differentiated consumer journey and engagement ecosystem.
• Lead integrated omnichannel programs across digital, social, CRM, website, video, influencer, and experiential channels.
• Build and scale a robust consumer engagement ecosystem.
• Develop and execute a best-in-class social media strategy.
• Identify and activate key cultural moments and tentpole opportunities.
• Champion innovative digital activations and data-driven personalization.
• Evaluate emerging platforms and technologies to drive growth and engagement.
• Build and lead a best-in-class consumer marketing organization.
• Recruit, develop, coach, and retain top marketing talent.
• Establish clear priorities, performance expectations, and development plans.
• Foster a culture of innovation, accountability, collaboration, and excellence.
• Mentor future leaders and build succession plans.
• Establish KPIs, measurement frameworks, and performance dashboards.
• Optimize campaigns using analytics and consumer insights.
• Lead test-and-learn initiatives to improve effectiveness and efficiency.
• Manage budgets and ensure effective resource allocation.

US Consumer Marketing Director – Obesity and Related Conditions

• Develop and lead the company’s overall marketing strategy aligned with business goals
• Oversee brand positioning, messaging, and visual identity across all platforms
• Plan, execute, and optimize multi-channel marketing campaigns (digital, print, social, email, events, etc.)
• Manage marketing budgets, forecasts, and ROI analysis
• Lead, mentor, and develop the marketing team and external vendors/agencies
• Collaborate with Sales, Operations, HR, and Executive Leadership to support growth initiatives
• Analyze market trends, customer insights, and competitive activity to inform strategy
• Oversee content strategy, website performance, SEO/SEM, and social media presence
• Ensure consistency and compliance in all marketing communications
• Track performance metrics and present regular reports to leadership

• Own the pipeline number. Directly accountable for marketing-sourced pipeline creation, progression, velocity, and conversion to closed-won revenue against quarterly and annual targets.
• Build, execute, and continuously optimize a full-funnel demand generation engine spanning inbound, outbound, ABM, paid media, content syndication, email nurture, and partner-driven programs.
• Design and operate a metrics-driven ABM strategy targeting enterprise accounts across Arkose Labs’ core verticals.
• Own the marketing-to-sales handoff process, including MQL/SQL definitions, SLA frameworks, lead scoring models, and shared funnel accountability with Sales.
• Analyze pipeline data daily and weekly to identify conversion bottlenecks, underperforming programs, and acceleration opportunities.
• Develop and execute integrated GTM programs with IaaS partners and strategic alliances focused on pipeline contribution.
• Architect and maintain a full-funnel attribution model that clearly connects every marketing dollar to pipeline and revenue outcomes.
• Own campaign ROI measurement end to end, from budget allocation and program design through post-campaign analysis.

Senior Director of Marketing

• Develop and execute integrated regional marketing programs supporting defense, federal civilian, critical infrastructure, and advanced air mobility markets across the Americas
• Create and manage marketing campaigns that increase market awareness, generate qualified engagement, and support complex technical sales cycles
• Lead development of customer-facing content including collateral, presentations, digital campaigns, thought leadership, case studies, event materials, and product messaging
• Translate complex technical concepts into clear, compelling messaging tailored to customer, partner, and industry audiences
• Partner closely with sales, business development, product, and sales enablement teams to align marketing initiatives with business priorities and pipeline objectives
• Lead regional event strategy and execution, including trade shows, conferences, customer demonstrations, and partner engagements
• Support partner and ecosystem marketing initiatives with channel, technology, and strategic alliance partners
• Oversee digital marketing execution across web, email, outbound campaigns, and related demand generation activities
• Manage marketing operations workflows within Salesforce Account Engagement and related CRM and automation platforms
• Lead and mentor a small regional marketing team while coordinating external agencies, contractors, and vendors as needed
• Monitor campaign performance, engagement metrics, and marketing effectiveness to optimize programs and resource allocation

• Own the development and maintenance of design guides spanning planning, implementation, performance, segmentation, and troubleshooting.
• Produce high-quality technical content including videos, demos, deployment guides.
• Lead technical enablement programs for global sales teams and channel partners.
• Build and maintain high-quality RFP response content and technical field resources.
• Serve as a senior technical point of contact for strategic customer engagements.
• Deliver rigorous competitive analysis across direct and indirect competitors.
• Feed product development with actionable insights grounded in hands-on experience.

• Develop clear, differentiated messaging for zerohash's full product suite across Trade, Transact, and Tokenize lines of business (and their sub-products)
• Translate complex technical features into simple narratives tied to partner value, market trends, and business outcomes
• Maintain and evolve our product positioning as the leading infrastructure platform powering stablecoins, crypto, and tokenization
• Partner closely with Product Leadership to understand upcoming releases, roadmap themes, dependencies, and customer impact
• Build and independently lead GTM plans for new features, including positioning, competitive framing, and content required for sales, success, and marketing
• Package product updates for internal teams and external audiences (press, partners, prospects)
• Develop partner-facing messaging for major announcements to drive product education, adoption, and affinity
• Create launch materials including value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools
• Support joint marketing initiatives with key enterprise partners.

Product Marketing Lead / Product Marketing Director

• Own the full growth funnel from acquisition through retention and expansion, with clear revenue and unit economics accountability.
• Develop and execute an integrated growth strategy across paid media, lifecycle, product marketing, and brand.
• Build and optimize a diversified paid acquisition mix, including Meta, Google, affiliates, and emerging channels.
• Improve CAC, payback period, and contribution margin through structured experimentation.
• Design and run A/B tests across creative, targeting, landing pages, and funnel flows
• Lead onboarding, activation, engagement, and retention programs to grow subscription conversion and lifetime value.
• Build lifecycle journeys across email, SMS, in-product messaging, and personalization to reduce churn.
• Define and evolve the core value proposition and messaging architecture for the subscription offering.
• Ensure alignment between acquisition messaging, product experience, and lifecycle communications.
• Advance our brand toward category authority in personalized genomics while supporting performance goals.
• Champion a data-driven, experimentation-first culture with clear testing roadmaps and impact-based prioritization.
• Implement scalable growth processes and infrastructure that enable rapid testing and learning.
• Build, mentor, and manage a high-performing marketing team across paid, lifecycle, product, and creative, operating both strategically and hands-on.

Head of Marketing, Growth

• Measurably increase lead generation across all companies and channels
• Develop a scalable demand generation engine
• Drive meaningful revenue growth through upsell and cross-selling
• Design the target operating model
• Build the foundations of a marketing team and function
• Improve conversion through the sales funnel
• Implement tools and technologies that create value and efficiencies

• Lead marketing planning and execution across campaigns, promotions, partnerships, retail launches, and franchisee-facing initiatives
• Translate strategic direction into project plans, timelines, deliverables, and ownership across the marketing team
• Serve as the operational lead across creative, digital, social, retail, and external partners to ensure alignment and on-time execution across all channels
• Own and maintain the master marketing calendar, managing priorities, dependencies, and launch readiness
• Oversee cross-channel execution for retail campaigns and product launches in partnership with retail and procurement teams
• Build and manage a scalable marketing intake and prioritization system that balances internal and franchisee needs
• Develop workflows, systems, SOPs, and planning tools that improve execution efficiency and accountability
• Identify and resolve operational bottlenecks across campaign development and cross-functional handoffs
• Establish campaign tracking frameworks, timelines, ownership, and success metrics
• Consolidate reporting and performance insights into executive-level summaries and actionable recommendations
• Lead recurring campaign reviews and execution retrospectives to strengthen future delivery
• Manage and support members of the marketing team through prioritization, coaching, and execution accountability
• Foster a culture of ownership, collaboration, and operational excellence
• Partner closely with Operations, Learning & Development, Franchise Development, Retail, and Procurement teams to align initiatives and execution plans
• Serve as the escalation point for timeline conflicts, resource constraints, and execution challenges
• Support the VP of Marketing by overseeing day-to-day execution and operational coordination
• Manage integrated timelines and deliverables across agency and vendor-supported initiatives
• Establish clear expectations for scope, approvals, deadlines, and launch readiness
• Ensure external deliverables align with campaign objectives and internal execution plans

Director of Marketing Operations

• Develop and lead regional marketing strategies to support product adoption.
• Align regional execution with global marketing strategies.
• Serve as the voice of the customer to influence messaging and educational content.
• Directly manage three Market Development Managers and one Marketing Manager.
• Collaborate with Sales, Clinical, Regulatory, and Medical Affairs teams.
• Own and refine INSIGHTEC’s Four Pillars of Market Development.
• Guide Program Engagement strategy to optimize the patient experience.
• Lead INSIGHTEC’s participation in regional trade shows and events.

Director of Marketing – Americas

• Own both sales and marketing for the company
• Run our sales process from first conversation to signed contract
• Take introductory and discovery calls with inbound prospects
• Run strategy and pitch presentations
• Manage the full pipeline from first touch to close
• Handle objections, follow ups, proposals, and contract negotiations
• Build and maintain a sales playbook, objection library, and follow up sequences
• Own and operate our internal Meta advertising campaigns
• Develop and execute our broader marketing strategy including content, brand positioning, and demand generation
• Elevate the company brand to attract larger and more established clients
• Create or direct the creation of marketing assets such as ads, landing pages, case studies, and social content

Founding Head of Marketing and Sales

• Oversee strategic positioning and go-to-market execution of new products and solutions
• Lead creative team in positioning and promoting the Vericast Brand
• Develop differentiated product positioning, messaging frameworks, and value propositions
• Ensure consistent messaging across campaigns, content, events, and sales materials
• Manage end-to-end go-to-market planning for new products and strategic initiatives
• Mentor and develop creative team members

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