Chief Marketing Officer

• Lead positioning, messaging, and narrative architecture across the product portfolio, with a sharp focus on differentiation and AI-forward storytelling.
• Own product launches end-to-end — from pre-launch validation and beta strategy through tiered GTM execution and post-launch performance measurement.
• Build deep buyer, competitor, and category insight that informs product roadmap, pricing, and GTM priorities.
• Define pricing and packaging strategies that reflect customer value and unlock new revenue motions.
• Design and deliver enablement programs that equip Sales, Customer Success, Partnerships, and Marketing to confidently sell, support, and expand our solutions.
• Build the content engine our GTM teams rely on every day — pitch decks, demo scripts, battle cards, ROI models, objection handlers, and customer proof.
• Partner with Revenue Enablement to scale onboarding, certification, and ongoing skill-building tied to launches and product evolution.
• Define and operationalize GTM motions — segmentation, ICP, channel mix, and campaign architecture — across new and existing markets.
• Partner with Product, Sales, Marketing, and Customer leadership to align on revenue targets, growth priorities, and category strategy.
• Translate market signals into GTM decisions and inform the long-range plan.
• Manage and mentor a marketing designer, elevating brand consistency and visual quality across every GTM asset.
• Lead the GTM narrative for our AI capabilities so customers, prospects, and partners clearly understand the value of AI-powered learning.
• Identify, pilot, and scale AI tools that transform the product marketing function — competitive research, content generation, enablement delivery, and measurement.

Director, Product Marketing

• Provides administrative support to the Executive Vice President of International Marketing.
• Manages executive calendar, prioritizing meetings across multiple time zones.
• Tracks, organizes, and maintains campaign materials.
• Creates marketing decks and high-quality presentation materials.
• Creates agendas, meeting minutes, and project trackers.
• Arranges meetings, screenings, and events.
• Coordinates communications and processes invoices.

Executive Assistant, International Marketing

• Lead the development and execution of brand strategies across the Residential portfolio to strengthen market position, customer preference, and brand equity.
• Establish and maintain brand standards, governance, messaging frameworks, and visual identity guidelines.
• Monitor brand health, awareness, consideration, and customer perception through research and performance metrics.
• Partner with business unit leaders to align brand positioning with growth objectives and market opportunities.
• Drive integrated brand campaigns that support both corporate and business unit priorities.
• Ensure consistent brand experiences across digital, retail, channel partner, trade, and customer touchpoints.
• Represent Residential brands within industry organizations, partnerships, sponsorships, and strategic marketing initiatives.
• Develop and execute integrated demand generation strategies that increase awareness, engagement, qualified leads, and revenue opportunities.
• Lead planning and execution of multi-channel campaigns across paid, owned, earned, and shared media.
• Manage agency partners and marketing investments to maximize effectiveness and return on investment.
• Establish performance benchmarks and optimize campaigns based on business outcomes and customer insights.
• Collaborate with Channel Marketing and Customer Marketing teams to ensure alignment between demand generation and customer activation efforts.
• Develop content strategies that support brand awareness, thought leadership, customer education, and demand generation objectives.
• Oversee the creation and distribution of high-quality content including websites, articles, videos, social media, case studies, webinars, sales materials, and customer communications.
• Lead, coach, and develop a high-performing team of marketing professionals.
• Manage budgets, agency relationships, and marketing investments to maximize business impact.

Senior Director, Marketing – Brand & Demand Generation

• Team leadership: Lead, develop, and mentor a high-performing team of product marketing ICs. Set the standard for positioning and messaging craft, and make the team more effective than its members would be alone. Own how product marketing work gets prioritized across a multi-product portfolio.
• Positioning and narrative ownership: Own and evolve CaptivateIQ's positioning, messaging, and portfolio narrative as we launch new products and expand into broader categories. Ensure the connected suite tells one coherent story rather than a set of separate ones. Set the messaging standard the team executes against, and stay close enough to shape the highest-stakes narratives yourself.
• Customer and competitive research engine: Build a durable voice-of-customer and competitive intelligence engine, spanning ongoing buyer discovery and structured primary research (win/loss, surveys, segmentation), that informs positioning, sales strategy, and product roadmap decisions. Own the system, not just the individual studies.
• Roadmap influence: Own the customer-and-market feedback loop into Product. Ensure the signal your team gathers becomes structured, prioritized input that shapes what gets built and why, and build the cadence with Product and EPD that makes that loop repeatable rather than ad hoc.
• Analyst relations and external credibility: Build CaptivateIQ's external credibility through analyst relations, review sites, and other validation channels, shaping how the market perceives our category leadership.
• Executive storytelling: Support executive-level storytelling for customers, analysts, and key external audiences, translating our strategy into narratives that land with senior stakeholders.
• GTM alignment: Partner cross-functionally with Product, Sales, Customer Success, RevOps, and the broader Marketing group to ensure tight alignment and a consistent story from product ideation through launch and beyond. Enablement and field execution sit within the marketing group; you ensure launches reflect the positioning and customer insight your team owns.

• Lead global downstream marketing activities for the VELYS Spine, including NPI execution, international expansion, and alignment to overall business performance objectives.
• Drive commercialization strategy and execution, inclusive of forecasting alignment, pricing frameworks, and integration omnichannel campaigns.
• Serve as the primary global liaison to regional markets, enabling successful product launches and commercialization across priority international markets, with a focus on G10 markets, in partnership with International marketing and business leaders.
• Support achievement of global revenue and performance targets, including meaningful contribution from priority G10 markets, ensuring alignment to inventory, demand planning, and financial objectives.
• Contribute to organizational effectiveness by supporting talent development and capability building within Global Growth Marketing (GGM) team.
• Directs managers and/or senior individual contributors in a matrixed environment, with accountability for talent development through ongoing coaching, feedback, and career planning.
• Develops, analyzes, and advances key objectives aligned to the vision and strategy of VELYS Spine and GGM, partnering cross-functionally (e.g., finance, medical, R&D, sales, and global/regional teams) to effectively shape and execute brand plan.
• Builds and sustains mutually beneficial relationships with key customers to understand business needs and translate insights into actionable growth opportunities.
• Communicates VELYS Spine strategies and initiatives across teams and represents VELYS Spine on core cross-functional teams.
• Partners across functions to help establish and implement processes and ways of working that enable effective execution of digital strategies and campaigns.
• Leads selection and management of external vendors and strategic partners to support VELYS Spine priorities, including contributions to pipeline direction, business planning, and business development opportunities.
• Advances customer acquisition and growth by leveraging innovation and identifying new opportunities to strengthen marketing impact.
• Ensures alignment to GGM operating principles and delivers results against key performance indicators.
• Guides the creative and strategic direction of marketing initiatives to ensure efficient use of resources and strong integration of customer insights into product and commercialization strategies.
• Oversees operational aspects of the team, including budget management, performance, and compliance, and supports workforce and succession planning to meet evolving business needs.
• Fosters a purpose-driven environment by aligning with DS’ Humanly Moved mission and Leadership Imperatives with team and enterprise strategies and goals.

Director, Global VELYS Downstream Marketing – Spine

• Oversee the development of strategic US brand plan for Friedreich Ataxia
• Serve as US brand lead, designing creative campaigns, message development and ensuring consistent messaging throughout the field and alignment within the broader organization
• Accountable for driving cross-functional strategic alignment, monitoring cross-functional execution, identifying / addressing / escalating risks
• Contribute as a thought leader on cross-functional Rare Disease strategy projects which require input from and have implications for functions outside of commercial
• Understand pricing and reimbursement dynamics to identify obstacles and develop strategies and recommendations to address market challenges
• Build and lead a best-in-class Rare Disease marketing team and inspire them to achieve superior performance
• Set goal-based priorities for the team and each individual team member to ensure alignment with the broader marketing organization
• Form strong and collaborative partnerships with key stakeholders which ensure organization alignment and success in brand strategy and messaging, patient finding, market awareness and sales execution
• Support and enable the organization by providing rare disease expertise and partnering with peers and other senior business leaders to develop and implement solutions to challenging business issues
• Establish credibility throughout the organization and position self as an effective problem solver and driver of business growth and an exceptional leader of people
• Develop brand goals and forecasts and measure results
• Partner with Finance to understand performance dynamics and to evaluate business opportunities
• Develop, track and assess key brand performance metrics
• Ensure marketing programs and campaigns are executed effectively and efficiently and within budget
• Develop programs and tools for optimal sales force effectiveness
• Conduct in-depth competitive assessments in partnership with Business Intelligence team as necessary to provide insightful, actionable information regarding relevant business opportunities
• Ensure strong ROI on all investments
• Scan internal and external environment to ensure Biogen’s continues to build best in class rare disease capabilities in areas including but not limited to – patient finding, social medial and omnichannel, artificial intelligence, advocacy, access, and high-touch patient support

Senior Director, Marketing – Rare Disease, Friedreich Ataxia

• Define and execute GoFundMe's consumer marketing strategy to grow awareness, consideration, trust, engagement and advocacy.
• Lead the evolution of GoFundMe's brand from moments of crisis to defining brand behind helping people help each other.
• Develop audience-led strategies that deepen relationships with existing communities while attracting new generations of donors, fundraisers and supporters.
• Translate business priorities into integrated marketing initiatives that drive measurable impact for both the brand and the communities we serve.
• Champion GoFundMe's brand positioning, voice and narrative across all consumer-facing experiences.
• Develop marketing programs that expand how people think about helping beyond emergencies and into everyday acts of generosity.
• Create campaigns that strengthen emotional connection and reinforce GoFundMe's leadership in helping people help each other.
• Lead integrated marketing campaigns across owned, earned, paid, social, partnerships, influencer and experiential channels.
• Identify cultural moments, community trends and emerging opportunities that increase GoFundMe's relevance and visibility.
• Partner with Social, Communications, Events and Partnerships teams to create programs that spark conversation and strengthen brand affinity.
• Develop a content strategy that showcases the power of generosity and community.
• Create compelling narratives that inspire donors and strengthen trust in the platform.
• Define and monitor key performance indicators across brand health, consideration, awareness, trust, engagement, audience growth and advocacy.

Senior Director, Consumer Marketing

• Develop integrated marketing strategies that support business priorities, product launches, capability adoption, customer experience improvements, and growth initiatives.
• Translate business objectives into actionable marketing plans, audience strategies, positioning, messaging, channel recommendations, launch plans, and success metrics.
• Lead development of go-to-market strategies, including audience prioritization, value proposition development, and market activation planning.
• Provide strategic recommendations that inform annual and quarterly planning activities.
• Analyze customer, market, competitive, and performance data to identify actionable insights that inform marketing strategy.
• Develop audience segmentation frameworks, customer journey recommendations, and persona-driven marketing approaches.
• Partner with research and analytics teams to translate findings into business and marketing recommendations.
• Develop value propositions, messaging frameworks, campaign concepts, and strategic narratives.
• Create clear, actionable strategic briefs that align stakeholders and agency partners around strategic direction.
• Ensure messaging is customer-centric, differentiated, insight-driven, and consistent across channels.
• Translate complex insurance products, capabilities, and business concepts into compelling customer benefits.
• Serve as a strategic partner across Product, Sales, Distribution, Underwriting, Customer Experience, Analytics, and Marketing teams.
• Lead strategic working sessions and facilitate alignment among stakeholders with diverse priorities and perspectives.
• Influence decision-making through recommendations supported by research, insights, performance data, and business context.
• Define success metrics and measurement approaches for campaigns and strategic initiatives.
• Partner with analytics teams to evaluate performance and identify optimization opportunities.
• Develop post-launch recommendations and learning agendas to improve future performance.
• Support a culture of testing, learning, and continuous improvement.

Assistant Director, Small Business Marketing Strategist

• Own Kraken Consumer's global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs and other measurable growth channels.
• Manage acquisition budgets and capital allocation, optimising investment based on CAC, cohort quality, payback, incrementality and long-term customer value.
• Develop acquisition strategies for Kraken's highest-value customer segments, translating customer insights into targeting, creative, messaging and channel strategy.
• Build a world-class experimentation culture across creative, audience targeting, landing pages, onboarding and full-funnel conversion optimisation.
• Partner closely with Product, Lifecycle, CRM, Data, Finance and Marketing to optimise the customer journey from first touch through activation, engagement and retention.
• Establish robust measurement frameworks, combining attribution, incrementality testing, cohort analysis and experimentation to inform investment decisions.
• Lead and develop the Performance Marketing and Affiliate/KOL teams, building scalable operating rhythms, agency partnerships and best-in-class execution.
• Drive a culture of continuous optimisation through regular business reviews, using performance data, customer insights and experimentation to identify opportunities to scale, improve or stop investments.
• Help shape the future of Kraken Consumer growth by identifying new acquisition channels, technologies and opportunities to accelerate global customer growth.

Director, Paid Marketing

• Build and scale Fusable’s demand generation engine
• Drive qualified pipeline, revenue growth, and customer acquisition
• Lead campaign strategy, lifecycle marketing, and channel optimization
• Partner closely with Product Marketing, Sales, SDR, Creative, and Marketing Operations
• Develop annual and quarterly growth marketing plans
• Identify market opportunities and growth levers
• Drive integrated multi-channel campaigns across the buyer journey
• Monitor conversion performance across lifecycle stages
• Lead and develop the Growth Marketing team

Director, Growth Marketing

• The Director of Product Marketing is a strategic commercial leader responsible for translating CPI’s product portfolio into market‑winning positioning, revenue growth, and sales effectiveness.
• Usher in the commercial success of CPI’s product portfolio.
• Develop and execute go‑to‑market strategies for new products, enhancements, and market expansions.
• Partner with Product Management to translate roadmap investments into market opportunities and revenue outcomes.
• Build commercialization plans that maximize adoption, retention, and growth.
• Define compelling product positioning and differentiated messaging.
• Create value propositions tailored to buyers, decision‑makers, instructors, and learners.
• Ensure consistency across marketing, demand generation, sales enablement, customer communications, and thought leadership.
• Develop market narratives that strengthen CPI’s competitive position.
• Lead pricing and packaging strategy across CPI’s portfolio.
• Recommend and implement pricing models that improve growth, profitability, and customer value realization.
• Build business cases for new monetization opportunities.
• Equip Sales, Customer Success, and Partner teams with the tools they need to win.
• Develop playbooks, competitive battlecards, objection‑handling materials, product training, and launch assets.
• Own launch planning and execution across the organization.
• Measure launch effectiveness and continually improve performance.
• Serve as the voice of the market.
• Monitor competitive activity, market trends, emerging technologies, and customer needs.
• Act as the connective tissue between Product, Marketing, Sales, Customer Success, and Executive Leadership.

• Develop the annual shopper marketing strategy and calendar
• Manage the shopper marketing budget with discipline
• Build programs that connect brand investment to in-store execution

Director of Shopper Marketing

• Own Ovative’s influencer channel vision and long-term roadmap for clients
• Establish strategic frameworks, playbooks, and best practices for influencer planning
• Ensure strategies are grounded in Ovative’s EMR approach and tied to business outcomes
• Serve as a senior strategic partner to client leadership to shape influencer marketing
• Lead influencer strategy for complex and high-impact client engagements
• Translate performance data into executive-level storytelling and recommendations
• Define influencer measurement standards, KPIs, and testing frameworks
• Advance a test-and-learn culture, identifying innovation opportunities
• Stay ahead of influencer trends and platform changes
• Act as Ovative’s senior influencer subject matter expert in new business pitches
• Contribute to building and scaling the influencer team
• Coach and develop team members into future leaders

Director, Influencer Marketing

• Lead Revenue Growth & Sales Performance
• Own revenue targets, pipeline performance, and sales results
• Drive consistent new client acquisition and business development efforts
• Improve proposal conversion rates, pricing discipline, and overall sales effectiveness
• Implement structured sales processes, accountability systems, and performance tracking
• Monitor key sales metrics and use data to drive continuous improvement
• Manage Pipeline Strategy & Forecasting
• Build and maintain a high-quality sales pipeline
• Develop accurate sales forecasts and revenue projections
• Track funnel metrics and conversion performance
• Identify bottlenecks and implement process improvements to accelerate growth
• Provide regular reporting and insights to company leadership
• Develop and Lead the Sales Team
• Recruit, onboard, coach, and develop sales professionals
• Establish clear performance expectations, KPIs, and accountability measures
• Foster a culture focused on ownership, responsiveness, and results
• Support team members in achieving individual and organizational goals
• Conduct regular performance reviews and development planning
• Oversee New Community Onboarding
• Own the new community onboarding process from contract execution through operational handoff
• Design and improve onboarding workflows, timelines, and implementation plans
• Coordinate with operations, accounting, homeowner services, compliance, and leadership teams to ensure successful launches
• Ensure commitments made during the sales process are delivered during implementation
• Continuously improve the onboarding experience for new communities and Board Members
• Expand Strategic Partnerships
• Build and strengthen relationships with developers, builders, real estate professionals, attorneys, and industry partners
• Develop referral channels that generate qualified opportunities
• Represent CMGT at industry events, networking functions, and community association conferences
• Identify new market opportunities and growth initiatives
• Lead Marketing Strategy
• Align marketing efforts with sales objectives and revenue goals
• Oversee lead generation campaigns, digital marketing initiatives, and brand awareness programs
• Ensure messaging reflects CMGT's commitment to service, innovation, and community success
• Evaluate marketing performance based on qualified opportunities and business outcomes
• Collaborate with internal and external marketing resources to maximize impact
• Drive Systems, Technology & Process Improvement
• Champion CRM adoption, reporting accuracy, and sales process discipline
• Leverage technology, automation, and AI tools to improve efficiency and decision-making
• Use analytics to identify opportunities for growth and operational improvements
• Support CMGT's ongoing innovation initiatives and technology strategy

Director of Sales and Marketing

• Lead marketing strategies for midsize companies
• Collaborate with management teams of multiple companies
• Implement major growth initiatives in strategy and business management

• Own product marketing for the Athena Connect interoperability suite
• Craft a cohesive and differentiated message to support articulation of athenahealth’s interoperability and integration capabilities
• Curate partner ecosystem positioning and value messaging
• Lead high impact product and partnership launches
• Oversee the launch of new products and partnerships, from messaging and positioning through commercial enablement
• Guide matrixed teams supporting launch efforts with clear communication and strategic leadership
• Work with internal competitive intelligence teams to inform analysis of competitors' interoperability products
• Equip commercial teams with the necessary knowledge, content, and tools to effectively communicate product value
• Act as a liaison between product, marketing, sales, service delivery, and the Partner Marketing team.

Product Marketing Director – Platform and Partner Ecosystem

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

VP – Head of Marketing

• Serve as the strategic demand generation and field marketing lead for the NorAm banking segment.
• Design and execute well-orchestrated multi-channel marketing campaigns.
• Own marketing-sourced pipeline and booking targets for the region,
• Bring a point of view on leveraging AI for pipeline generation.
• Build and maintain a strong partnership with NorAm Sales leadership and internal stakeholders.
• Identify growth opportunities for FICO within the context of the fiscal sales plan.

Director, Field Marketing – Demand Generation

• Lead Zoomget’s Growth Marketing function across paid advertising, content, catalog, branding, and channel growth initiatives.
• Own advertising strategy and performance across all current channels where Zoomget sells, including marketplaces, eCommerce, and other digital channels, while identifying new channels and media opportunities to drive profitable growth.
• Develop and execute omnichannel growth strategies across B2B, B2C, marketplace, and eCommerce channels.
• Assess the current Marketing organization and recommend improvements to structure, roles, capabilities, workflows, and performance management.
• Build a more efficient, accountable, and high-performing marketing team through better prioritization, clearer ownership, stronger operating cadence, and higher execution standards.
• Raise the standard of execution across the department by ensuring plans translate into action, priorities remain clear, progress is visible, and teams consistently deliver high-quality work on time.
• Establish scalable processes, reporting rhythms, and KPI governance to improve speed, accountability, and decision-making.
• Oversee and improve content, catalog, and merchandising effectiveness to strengthen traffic, conversion, and customer experience across channels.
• Identify new growth opportunities across products, categories, customer segments, and go-to-market strategies.
• Partner cross-functionally with Sales, Operations, Finance, IT/Data, and leadership to align investments, priorities, and growth initiatives.
• Lead Marketing’s use of AI and automation to improve productivity, reporting, creative workflows, campaign management, testing, and overall team effectiveness.
• Drive a culture of testing, optimization, continuous improvement, and data-driven decision-making across the department.
• Lead Marketing’s participation in quarterly planning, annual planning, and 3-year strategic planning by identifying opportunities, risks, resource needs, and growth priorities.
• Present performance insights, strategic recommendations, and growth opportunities to the leadership team on a regular basis.
• Own marketing planning, budgeting, forecasting, and performance reporting with a strong focus on ROI and profitable growth.

Chief Marketing Officer jobs in United States

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Director, Product Marketing

Executive Assistant, International Marketing

Senior Director, Marketing – Brand & Demand Generation

Director, Product Marketing

Director, Global VELYS Downstream Marketing – Spine

Director, Global VELYS Downstream Marketing – Spine

Senior Director, Marketing – Rare Disease, Friedreich Ataxia

Senior Director, Consumer Marketing

Assistant Director, Small Business Marketing Strategist

Director, Paid Marketing

Director, Growth Marketing

Director, Product Marketing

Director of Shopper Marketing

Director, Influencer Marketing

Director of Sales and Marketing

CMO

Product Marketing Director – Platform and Partner Ecosystem

VP – Head of Marketing

Director, Field Marketing – Demand Generation

Director of Growth Marketing