Senior Director, Marketing – Brand & Demand Generation

Cornerstone Building Brands

Senior Director, Marketing at Cornerstone Building Brands leading brand and demand generation in residential products. Responsible for integrated marketing efforts to drive customer acquisition and engagement.

Posted 7/24/2026full-timeRemote • North Carolina • 🇺🇸 United StatesSenior💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading brand strategy, integrated marketing, and demand generation to drive customer engagement and revenue growth. Proven ability to manage multi-channel campaigns, optimize marketing investments, and develop high-performing teams.

Highest-signal resume keywords

Brand Strategy LeadershipIntegrated Marketing CampaignsDemand Generation StrategiesMarketing AnalyticsTeam Development and Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ManagementDigital MarketingCustomer SegmentationLead Generation ProgramsMarketing ROI MeasurementContent Strategy DevelopmentPerformance BenchmarkingCampaign OptimizationMulti-Channel Campaign PlanningStakeholder Management

Soft Skills

Excellent CommunicationPresentation SkillsStrong Business AcumenStrategic ThinkingOperational Execution

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business

Industry Keywords

Brand EquityMarket PositioningCustomer PreferenceAgency ManagementMarketing InvestmentsCustomer InsightsHigh-Performing TeamsMatrixed OrganizationContent CreationCustomer Activation

About the role

Key responsibilities & impact

Lead the development and execution of brand strategies across the Residential portfolio to strengthen market position, customer preference, and brand equity.
Establish and maintain brand standards, governance, messaging frameworks, and visual identity guidelines.
Monitor brand health, awareness, consideration, and customer perception through research and performance metrics.
Partner with business unit leaders to align brand positioning with growth objectives and market opportunities.
Drive integrated brand campaigns that support both corporate and business unit priorities.
Ensure consistent brand experiences across digital, retail, channel partner, trade, and customer touchpoints.
Represent Residential brands within industry organizations, partnerships, sponsorships, and strategic marketing initiatives.
Develop and execute integrated demand generation strategies that increase awareness, engagement, qualified leads, and revenue opportunities.
Lead planning and execution of multi-channel campaigns across paid, owned, earned, and shared media.
Manage agency partners and marketing investments to maximize effectiveness and return on investment.
Establish performance benchmarks and optimize campaigns based on business outcomes and customer insights.
Collaborate with Channel Marketing and Customer Marketing teams to ensure alignment between demand generation and customer activation efforts.
Develop content strategies that support brand awareness, thought leadership, customer education, and demand generation objectives.
Oversee the creation and distribution of high-quality content including websites, articles, videos, social media, case studies, webinars, sales materials, and customer communications.
Lead, coach, and develop a high-performing team of marketing professionals.
Manage budgets, agency relationships, and marketing investments to maximize business impact.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or related field
10+ years of progressive marketing experience with increasing leadership responsibility
Proven experience leading brand strategy, demand generation, integrated marketing, and lead generation programs
Strong understanding of customer segmentation, brand management, digital marketing, and marketing analytics
Experience managing agency partners, media investments, and integrated marketing campaigns
Demonstrated ability to build and lead high-performing teams in a matrixed organization
Strong business acumen and ability to connect marketing strategies to commercial outcomes
Excellent communication, presentation, and stakeholder management skills
Experience managing budgets and measuring marketing ROI
Ability to balance strategic thinking with operational execution.

Benefits

Comp & perks

medical, dental and vision benefits starting day 1
PTO
paid holidays
FSA
life insurance
LTD
STD
401k
EAP
discount programs
tuition reimbursement
training
professional development