Senior Director, Consumer Marketing

GoFundMe.org

Senior Director of Consumer Marketing redefining generosity for GoFundMe. Building emotional connections through brand strategies and integrated marketing campaigns.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $195,000 - $292,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing consumer marketing strategies that enhance brand awareness, engagement, and advocacy, with a strong focus on community-driven and culturally relevant initiatives. Proven ability to lead integrated marketing campaigns across multiple channels while building high-performing teams and influencing stakeholders.

Highest-signal resume keywords

Brand StrategyIntegrated MarketingContent DevelopmentAudience EngagementData-Informed Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer MarketingIntegrated Campaign ManagementAudience-Led StrategiesKey Performance Indicator MonitoringStorytelling

Soft Skills

Exceptional CommunicationExecutive PresenceInfluencing Stakeholders

Industry Keywords

Culturally Relevant MarketingCommunity-Driven MarketingConsumer-Facing OrganizationsMarketplace MarketingMission-Driven Organizations

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Define and execute GoFundMe's consumer marketing strategy to grow awareness, consideration, trust, engagement and advocacy.
Lead the evolution of GoFundMe's brand from moments of crisis to defining brand behind helping people help each other.
Develop audience-led strategies that deepen relationships with existing communities while attracting new generations of donors, fundraisers and supporters.
Translate business priorities into integrated marketing initiatives that drive measurable impact for both the brand and the communities we serve.
Champion GoFundMe's brand positioning, voice and narrative across all consumer-facing experiences.
Develop marketing programs that expand how people think about helping beyond emergencies and into everyday acts of generosity.
Create campaigns that strengthen emotional connection and reinforce GoFundMe's leadership in helping people help each other.
Lead integrated marketing campaigns across owned, earned, paid, social, partnerships, influencer and experiential channels.
Identify cultural moments, community trends and emerging opportunities that increase GoFundMe's relevance and visibility.
Partner with Social, Communications, Events and Partnerships teams to create programs that spark conversation and strengthen brand affinity.
Develop a content strategy that showcases the power of generosity and community.
Create compelling narratives that inspire donors and strengthen trust in the platform.
Define and monitor key performance indicators across brand health, consideration, awareness, trust, engagement, audience growth and advocacy.

Requirements

What you’ll need

12+ years of experience leading consumer, brand, integrated, or audience marketing for consumer-facing, marketplace, technology, media, or mission-driven organizations.
Proven success building brands that drive both cultural relevance and business growth.
Deep expertise in brand strategy, integrated marketing, content development, audience engagement, and storytelling.
Strong understanding of community-driven, purpose-led, and culturally relevant marketing.
Experience leading large-scale integrated campaigns across multiple channels and audiences.
Demonstrated ability to influence and align senior stakeholders across complex organizations.
Experience building and developing high-performing marketing teams.
Strong analytical capabilities and a data-informed approach to decision making.
Exceptional communication, storytelling, and executive presence.

Benefits

Comp & perks

Competitive pay and comprehensive healthcare benefits
Financial assistance for hybrid work
Family planning support
Generous parental leave
Flexible time-off policies
Mental health and wellness resources
Learning, development, and recognition programs
Diversity, equity, and inclusion initiatives
Community engagement through volunteering programs