GoFundMe.org

Chief Marketing Officer

• Define and execute GoFundMe's consumer marketing strategy to grow awareness, consideration, trust, engagement and advocacy.
• Lead the evolution of GoFundMe's brand from moments of crisis to defining brand behind helping people help each other.
• Develop audience-led strategies that deepen relationships with existing communities while attracting new generations of donors, fundraisers and supporters.
• Translate business priorities into integrated marketing initiatives that drive measurable impact for both the brand and the communities we serve.
• Champion GoFundMe's brand positioning, voice and narrative across all consumer-facing experiences.
• Develop marketing programs that expand how people think about helping beyond emergencies and into everyday acts of generosity.
• Create campaigns that strengthen emotional connection and reinforce GoFundMe's leadership in helping people help each other.
• Lead integrated marketing campaigns across owned, earned, paid, social, partnerships, influencer and experiential channels.
• Identify cultural moments, community trends and emerging opportunities that increase GoFundMe's relevance and visibility.
• Partner with Social, Communications, Events and Partnerships teams to create programs that spark conversation and strengthen brand affinity.
• Develop a content strategy that showcases the power of generosity and community.
• Create compelling narratives that inspire donors and strengthen trust in the platform.
• Define and monitor key performance indicators across brand health, consideration, awareness, trust, engagement, audience growth and advocacy.

Senior Director, Consumer Marketing

Manager

• Drive the technical execution of GoFundMe's compensation transformation, including job architecture, leveling, compensation philosophy implementation, market benchmarking, salary structure design, and rollout.
• Design and maintain job families, career levels, and leveling guides in partnership with People Business Partners and business leaders.
• Lead enterprise-wide job mapping to the new architecture, documenting decisions, managing exceptions, and ensuring organizational alignment.
• Conduct market pricing and competitive benchmarking using Radford, Pave, and other market data to inform compensation decisions.
• Build and model salary structures, including pay ranges, midpoint progressions, geographic differentials, and pay zones while assessing financial impact.
• Prepare compensation analyses, executive presentations, and Compensation Committee materials that support strategic decision-making.
• Develop compensation policies, guidelines, and manager resources that enable consistent and equitable compensation practices across the company.
• Manage day-to-day compensation programs, including offer reviews, promotions, off-cycle compensation changes, retention awards, and salary recommendations.
• Serve as a trusted advisor to Talent Acquisition and People Business Partners by providing guidance on market competitiveness, internal equity, and compensation best practices.
• Administer compensation systems, including Pave and HRIS platforms, ensuring data integrity and supporting compensation review cycles.
• Maintain compensation data, position management, and reporting to support planning and organizational decision-making.
• Manage compensation inquiries and provide timely guidance to employees, managers, and People teams.
• Administer bonus programs, relocation support, sign-on awards, and other compensation-related processes.
• Partner with Finance on budgeting, merit planning, workforce planning, and compensation cost modeling.
• Collaborate with People Partners to support organizational design, promotions, and workforce planning.
• Partner with Talent Acquisition to develop competitive offers and advise on market trends.
• Work closely with Finance, Legal, and Equity teams to ensure compensation programs are compliant, financially sustainable, and aligned with business objectives.
• Help educate leaders and managers on compensation philosophy, practices, and decision-making frameworks.

Compensation Manager

Security Engineer

• Partner with engineering teams to improve security through consultation, education, tooling, and process improvements.
• Perform targeted code reviews and security assessments when investigating high-risk designs, vulnerabilities, or security-sensitive features.
• Help evaluate emerging AI technologies and development practices.
• Notice recurring security challenges and contribute to scalable solutions that reduce risk across the organization.
• Help handle application vulnerability reports received through third-party sources.
• Command incidents and facilitate post-mortem investigations.
• Participate in on-call rotation and take your turn shouldering operational toil for the team.

Senior Security Engineer

Events

• Own end-to-end execution for Collaborative, including production and vendor management
• Manage all logistics across the full conference footprint including general sessions and breakouts
• Partner with Sales, Customer Success, and Marketing stakeholders on event alignment
• Maintain detailed project plans, timelines, and budgets; flag risks proactively
• Ensure consistent brand standards across Collaborative touchpoints
• Partner with events team members on execution across field marketing events
• Track event performance against defined KPIs and compile post-event recaps

Senior Marketing Events Manager

Marketing

• Own the annual events strategy across Collaborative and the field marketing calendar
• Build and evolve the events function including program architecture, vendor partnerships, and process infrastructure
• Manage the Experiential Marketing budget
• Serve as the internal authority on event experience design
• Lead end-to-end planning and execution of Collaborative, GoFundMe's annual customer conference
• Oversee a portfolio of 40+ events, roundtables, meetups
• Manage and develop a team of direct reports and contractors
• Define KPIs for all event programs
• Act as the primary events partner to Sales, Customer Success, and Product

Senior Manager, Experiential Marketing

Content Manager

• Define content themes, messaging frameworks, and programming strategies for all events - brand, field, and community.
• Lead end-to-end content strategy and execution for Collaborative, GoFundMe's flagship conference, ensuring alignment with business goals, brand voice, and audience needs.
• Shape and sequence agendas, keynotes, breakouts, and ancillary sessions in partnership with key stakeholders.
• Develop and submit session proposals - including topic briefs, speaker rationale, and learning objectives that ladder up to overall event strategy and programming goals.
• Integrate product positioning and key messaging seamlessly into event content — ensuring every session earns its place on the agenda.
• Identify, pitch, and secure keynote and featured speakers, managing outreach from prospecting through confirmation; build a long-term speaker pipeline.
• Leverage audience data, post-event feedback, and engagement metrics to continuously refine content strategy and session effectiveness.
• Collaborate with the Communications and Product Marketing teams on overarching themes, story development, and message consistency across channels.

Senior Events Content Manager

Product Marketing

• Define and enforce data quality standards across the full GTM stack, from ingestion through to CRM writeback.
• Design and maintain lead and account scoring models grounded in real signal, not just firmographic proxies.
• Build lifecycle automation that covers the full revenue funnel from first touch through expansion, with clear handoff logic between sales, marketing, and CS.
• Identify and automate high-friction manual processes across Sales Ops, Post-Sales Ops, Deal Desk, and Commissions, replacing repetitive work with reliable, auditable systems.
• Apply AI to internal operations workflows: surfacing contract exceptions for Deal Desk, flagging commission discrepancies, automating renewal and expansion triggers for Post-Sales, and generating sales ops reporting without manual pulls.
• Partner with the owners of each function to map current-state workflows, identify the highest-leverage automation opportunities, and sequence the build accordingly.
• Build and own the data enrichment strategy across the sales org, evaluating and deploying tools with a critical eye toward what actually improves account quality and prospecting effectiveness, not just checkbox compliance.
• Close gaps in account intelligence to automate territory assignments, lead routing, seller productivity, and retention and expansion plays.
• Own the enrichment stack and build multi-source waterfall logic that maximizes coverage and data quality without redundant spend.
• Establish enrichment workflows and governance frameworks built to scale, not just for today's org, but for where we're headed.
• Partner with RevOps to maintain Salesforce data integrity and build scalable standards for data hygiene across the full object model.
• Connect data across systems to power account summaries, account scoring models, and automated plays for sellers and account managers, so reps have the right context at the right time without doing manual research.
• Build agentic workflows and AI-assisted automation for account research, ICP qualification, outbound personalization, and ABM triggers.
• Apply prompt engineering and model evaluation to GTM use cases.
• Write Python and SQL to automate workflows, build integrations, and clean data at scale.
• Connect systems via APIs, building lightweight integrations where off-the-shelf connectors fall short.
• Maintain documentation for the systems you build so the org is not dependent on tribal knowledge.

GTM Operations Engineer

Communications

• Serve as a strategic communications partner to senior leadership, supporting executive visibility and thought leadership within the nonprofit and fundraising technology sectors.
• Draft and edit executive content including op-eds, keynote remarks, LinkedIn posts, and other written communications.
• Partner with the social media team on executive social media presence, ensuring consistent messaging and alignment with company priorities.
• Prepare executives for speaking engagements by writing remarks, developing presentation materials, and shaping key messages.
• Identify and secure media opportunities such as podcast appearances and press interviews, and support executive preparation and staffing.
• Identify compelling stories that highlight GoFundMe’s role in nonprofit impact, innovation in fundraising, and community-driven outcomes.
• Pitch stories to national, sector, and trade media covering nonprofits, philanthropy, fundraising technology, and social impact.
• Lead outreach to nonprofit and industry publications and podcasts to increase visibility for GoFundMe Pro, its customers, and the nonprofit sector overall.
• Support communications for GoFundMe Pro product launches and key announcements, including messaging development and media outreach.
• Develop content that reinforces GoFundMe Pro’s leadership in nonprofit fundraising and donor engagement.
• Serve as communications lead for GoFundMe Pro-related reports and data-backed insights, editing drafts and providing strategic feedback to ensure clarity, accuracy, and impact.
• Collaborate closely with teams across product, marketing, partnerships, and leadership to advance communications priorities tied to GoFundMe Pro and the nonprofit business as a whole.
• Manage complex communications initiatives and timelines, ensuring projects move forward efficiently.
• Provide senior-level guidance on messaging, narrative development, and strategic communications opportunities.
• Support incident response and crisis communications, helping develop messaging and coordinating communications during sensitive situations.
• Partner with legal, product, and leadership teams to ensure clear and consistent communications during high-stakes moments.

Nonprofit Communications Lead

Accountant

• Manage the month-end and quarter-end close activities including preparation of high-volume transactional revenue journal entries, balance sheet reconciliations and flux analyses.
• Lead the design, scaling, and continued automation of transactional revenue accounting, including revenue recognition, accounts receivable, and contra-revenue across GoFundMe’s global payments infrastructure.
• Assist with monthly and quarterly revenue financial reporting packages by preparing supporting schedules tied to transactional activity.
• Prepare and analyze payment processor interchange pricing models and present findings and recommendations related cost savings.
• Monitor and reconcile high-volume, multi-currency payment flows across multiple payment processors, identifying anomalies and ensuring accuracy of transaction-level revenue data.
• Support cross-functional teams (Payments, Finance, Tax, Data, etc) in the development of standard operating procedures as they impact the revenue process and top line results and ensure that all revenue impacting activities are identified and assessed for revenue recognition implications.
• Assist with the global and stat audits by preparing supporting audit workpapers and schedules.
• Assist with new system implementations and integrations by preparing use cases and user testing, with a focus on payment and transaction processing systems.
• Assist in the development and implementation of controls over transactional - level data used for revenue reporting.
• Track and review revenue related contracts to ensure revenue implications are documented and in compliance with the company’s revenue policy.
• Assist in ad-hoc analyses and projects across various teams.