Senior Manager, Experiential Marketing

GoFundMe.org

Senior Manager, Experiential Marketing at GoFundMe overseeing events strategy and execution. Leading a team in managing a portfolio of field and flagship events to deepen customer relationships.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $163,500 - $245,500 per yearWebsite

About the role

Key responsibilities & impact

Own the annual events strategy across Collaborative and the field marketing calendar
Build and evolve the events function including program architecture, vendor partnerships, and process infrastructure
Manage the Experiential Marketing budget
Serve as the internal authority on event experience design
Lead end-to-end planning and execution of Collaborative, GoFundMe's annual customer conference
Oversee a portfolio of 40+ events, roundtables, meetups
Manage and develop a team of direct reports and contractors
Define KPIs for all event programs
Act as the primary events partner to Sales, Customer Success, and Product

Requirements

What you’ll need

8–12 years of experience in event marketing, experiential marketing, or field marketing
3–4 years managing a team
Proven track record leading large-scale B2B events (ideally 1,000+ attendees)
Demonstrated ability to build or scale an events function
Executive presence and comfort presenting strategy and results to senior leadership
Strong cross-functional instincts
Budget ownership experience
Highly organized and calm under pressure
Experience in B2B SaaS, nonprofit technology, or a mission-driven organization preferred
Proficiency with Salesforce, Swoogo, ClickUp, or similar event and project management tools
Willingness to travel up to 30% of the time

Benefits

Comp & perks

Health insurance
Dental
Vision
Life insurance
401(k) saving program
Financial assistance for hybrid work
Family planning support
Generous parental leave
Flexible time-off policies
Mental health and wellness resources

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event marketingexperiential marketingfield marketingbudget managementKPI definitionlarge-scale event planningteam management

Soft Skills

executive presencecross-functional collaborationorganizational skillscalm under pressure