Director, Field Marketing – Demand Generation

FICO

Field Marketing Director developing multi-channel marketing strategies for FICO's NorAm banking segment. Collaborating with digital, product marketing, and sales teams to drive pipeline growth.

Posted 7/22/2026full-timeRemote • 🇺🇸 United StatesLead💰 $115,500 - $181,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B technology marketing with a focus on demand generation and multi-channel campaign execution. Proven ability to collaborate with senior executives and leverage AI for pipeline generation in the banking sector.

Highest-signal resume keywords

B2B Technology Marketing ExperienceDemand Generation StrategyAI Utilization for MarketingMetrics and Performance MeasurementRetail Banking Software Knowledge

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Multi-Channel Marketing CampaignsDemand GenerationMarketing Performance MeasurementPipeline ManagementEvent Content Development

Soft Skills

Collaboration with Senior ExecutivesCreative Problem SolvingCommunication Skills

Certifications & Qualifications

Bachelor's Degree in Marketing

Industry Keywords

B2B TechnologyBanking SegmentSales LeadershipGrowth OpportunitiesFiscal Sales Plan

About the role

Key responsibilities & impact

Serve as the strategic demand generation and field marketing lead for the NorAm banking segment.
Design and execute well-orchestrated multi-channel marketing campaigns.
Own marketing-sourced pipeline and booking targets for the region,
Bring a point of view on leveraging AI for pipeline generation.
Build and maintain a strong partnership with NorAm Sales leadership and internal stakeholders.
Identify growth opportunities for FICO within the context of the fiscal sales plan.

Requirements

What you’ll need

10+ years of progressive B2B technology marketing experience
Deep knowledge of complex selling environments in the B2B technology world
Retail and consumer banking software experience strongly preferred
Maturity and skill in collaborating with senior executives, customers, and sales teams
Creative skills in both communications and problem solving
Strong experience using metrics and marketing performance measurement
Expertise in using GenAI to develop demand generation and event content
Bachelor's degree, preferably in marketing or a related field.

Benefits

Comp & perks

An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.