Director, Product Marketing

Absorb Software

Director of Product Marketing at Absorb Software leading AI-driven product marketing strategies. Overseeing market execution and driving revenue through innovative storytelling and enablement.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS product marketing with a strong focus on AI-powered products, GTM strategy, and enablement program development. Proven ability to lead product launches, build compelling narratives, and drive measurable revenue impact.

Highest-signal resume keywords

B2B SaaS Product Marketing ExperienceAI-Powered Product MarketingGTM Strategy DevelopmentEnablement Program BuildingTeam Leadership and Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch ManagementPricing and Packaging StrategyMarket SegmentationCompetitive ResearchNarrative ArchitecturePerformance MeasurementAI Tools ApplicationContent GenerationSales EnablementRevenue Target Alignment

Soft Skills

StorytellingMentoringCollaborationCommunicationCreative Management

Tools & Technologies

AI-Powered Research PlatformsContent Enablement PlatformsGTM ToolsSales ToolsCustomer Success Tools

Certifications & Qualifications

Bachelor's DegreeMBA (Preferred)

Industry Keywords

Learning and DevelopmentHR TechLearning IndustryCategory Creation

About the role

Key responsibilities & impact

Lead positioning, messaging, and narrative architecture across the product portfolio, with a sharp focus on differentiation and AI-forward storytelling.
Own product launches end-to-end — from pre-launch validation and beta strategy through tiered GTM execution and post-launch performance measurement.
Build deep buyer, competitor, and category insight that informs product roadmap, pricing, and GTM priorities.
Define pricing and packaging strategies that reflect customer value and unlock new revenue motions.
Design and deliver enablement programs that equip Sales, Customer Success, Partnerships, and Marketing to confidently sell, support, and expand our solutions.
Build the content engine our GTM teams rely on every day — pitch decks, demo scripts, battle cards, ROI models, objection handlers, and customer proof.
Partner with Revenue Enablement to scale onboarding, certification, and ongoing skill-building tied to launches and product evolution.
Define and operationalize GTM motions — segmentation, ICP, channel mix, and campaign architecture — across new and existing markets.
Partner with Product, Sales, Marketing, and Customer leadership to align on revenue targets, growth priorities, and category strategy.
Translate market signals into GTM decisions and inform the long-range plan.
Manage and mentor a marketing designer, elevating brand consistency and visual quality across every GTM asset.
Lead the GTM narrative for our AI capabilities so customers, prospects, and partners clearly understand the value of AI-powered learning.
Identify, pilot, and scale AI tools that transform the product marketing function — competitive research, content generation, enablement delivery, and measurement.

Requirements

What you’ll need

8+ years of B2B SaaS product marketing experience, with 3+ years leading and developing high-performing teams.
Demonstrated experience marketing AI-powered products and articulating AI value to enterprise buyers and economic decision-makers.
Hands-on experience applying AI tools (LLMs, AI-powered research, content, and enablement platforms) to transform how a marketing organization works.
Track record of leading successful product launches that drove measurable pipeline and revenue impact.
Strong GTM strategy chops across segmentation, ICP development, pricing and packaging, and channel strategy.
Experience building and scaling enablement programs across multiple GTM functions (Sales, CS, Partnerships).
Outstanding storytelling and narrative-building skills across executive, technical, and customer audiences.
Experience managing creative talent and partnering with designers to elevate the work.
Bachelor's degree or equivalent experience; MBA, technical background, or category-creation experience a plus.
Experience in L&D, HR tech, or the learning industry is a strong plus.

Benefits

Comp & perks

Fully remote-first work with flexible work arrangements 🏡
Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location 🧘
New Hire Equipment Allowance and monthly Flex Allowance to support your success 📦
Endless opportunity for career growth and internal mobility 🌱
Employee driven DE&I programs 🫶