Senior Director, Marketing – Rare Disease, Friedreich Ataxia

Biogen

Senior Director leading marketing strategy and execution for Friedreich Ataxia in the US at Biogen. Driving brand strategy, team leadership, and cross-functional collaboration to maximize market potential.

Posted 7/24/2026full-timeCambridge • Massachusetts • 🇺🇸 United StatesSenior💰 $234,000 - $322,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Rare Disease Marketing, strategic brand planning, and cross-functional leadership. Proven ability to drive execution, manage P&L, and develop effective marketing strategies while fostering collaboration and achieving exceptional team performance.

Highest-signal resume keywords

Rare Disease MarketingStrategic Brand PlanningCross-Functional LeadershipP&L ManagementTeam Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AccessMarket InsightsSales ManagementProject ManagementVendor ManagementFiscal ManagementBrand Performance MetricsCompetitive AssessmentCampaign ExecutionSales Force Effectiveness

Soft Skills

LeadershipInfluencing Without AuthorityMotivating TeamsProblem SolvingCollaboration

Tools & Technologies

Business Intelligence ToolsOmnichannel MarketingSocial Media StrategiesArtificial Intelligence ApplicationsPatient Support Programs

Certifications & Qualifications

Bachelor's DegreeMBA Preferred

Industry Keywords

PharmaBiotechRare DiseasesCommercial ExperienceUS Market

About the role

Key responsibilities & impact

Oversee the development of strategic US brand plan for Friedreich Ataxia
Serve as US brand lead, designing creative campaigns, message development and ensuring consistent messaging throughout the field and alignment within the broader organization
Accountable for driving cross-functional strategic alignment, monitoring cross-functional execution, identifying / addressing / escalating risks
Contribute as a thought leader on cross-functional Rare Disease strategy projects which require input from and have implications for functions outside of commercial
Understand pricing and reimbursement dynamics to identify obstacles and develop strategies and recommendations to address market challenges
Build and lead a best-in-class Rare Disease marketing team and inspire them to achieve superior performance
Set goal-based priorities for the team and each individual team member to ensure alignment with the broader marketing organization
Form strong and collaborative partnerships with key stakeholders which ensure organization alignment and success in brand strategy and messaging, patient finding, market awareness and sales execution
Support and enable the organization by providing rare disease expertise and partnering with peers and other senior business leaders to develop and implement solutions to challenging business issues
Establish credibility throughout the organization and position self as an effective problem solver and driver of business growth and an exceptional leader of people
Develop brand goals and forecasts and measure results
Partner with Finance to understand performance dynamics and to evaluate business opportunities
Develop, track and assess key brand performance metrics
Ensure marketing programs and campaigns are executed effectively and efficiently and within budget
Develop programs and tools for optimal sales force effectiveness
Conduct in-depth competitive assessments in partnership with Business Intelligence team as necessary to provide insightful, actionable information regarding relevant business opportunities
Ensure strong ROI on all investments
Scan internal and external environment to ensure Biogen’s continues to build best in class rare disease capabilities in areas including but not limited to – patient finding, social medial and omnichannel, artificial intelligence, advocacy, access, and high-touch patient support

Requirements

What you’ll need

Bachelor’s degree required; MBA preferred
12+ years of pharma/biotech commercial experience, within those, 7+ years of marketing experience (with at least two years within US market) with proven track record of career progression and success
Experience working in rare diseases
Experience managing large P&L’s
Must exhibit leadership skills, ability to perform in fast paced environments and ability to influence without authority
Broad commercial leader who thinks strategically and drives execution/results; experience in sales and other areas within Commercial highly desired (i.e. market access, market insights, patient services, sales management, etc.).
Demonstrated track record of leading strong teams to achieve exceptional results; ability to manage, motivate and lead others, individually and as a team.
Strong project and vendor management track record, including resource allocation and fiscal management.
Ability to develop executive-level updates and narratives
Ability to lead and motivate cross-functional teams, driving them towards achieving common goals in fast-paced environments

Benefits

Comp & perks

Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation