FREE ACCESS
5,000–10,000 jobs/day
See all jobs on JobTailor
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Director, Product Marketing
Crisis Prevention InstituteDirector of Product Marketing for CPI leading product commercialization strategies and go-to-market executions. Collaborating with cross-functional teams to drive revenue growth and market effectiveness.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies, product positioning, and commercialization plans that drive revenue growth and market success. Proven ability to lead cross-functional teams and create impactful sales enablement programs.
Highest-signal resume keywords
Product MarketingGo-To-Market StrategyCommercializationSales EnablementPricing Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market PositioningRevenue GrowthProduct LaunchMarket SegmentationCompetitive AnalysisBusiness Case DevelopmentValue Proposition CreationCustomer Needs AnalysisData-Driven Decision MakingB2B Product Scaling
Soft Skills
LeadershipCollaborationStrategic ThinkingCommunicationCross-Functional Team Management
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in CommunicationsBachelor’s Degree in Product Management
Industry Keywords
Commercial SuccessSales EffectivenessMarket TrendsCustomer Value RealizationThought Leadership
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- The Director of Product Marketing is a strategic commercial leader responsible for translating CPI’s product portfolio into market‑winning positioning, revenue growth, and sales effectiveness.
- Usher in the commercial success of CPI’s product portfolio.
- Develop and execute go‑to‑market strategies for new products, enhancements, and market expansions.
- Partner with Product Management to translate roadmap investments into market opportunities and revenue outcomes.
- Build commercialization plans that maximize adoption, retention, and growth.
- Define compelling product positioning and differentiated messaging.
- Create value propositions tailored to buyers, decision‑makers, instructors, and learners.
- Ensure consistency across marketing, demand generation, sales enablement, customer communications, and thought leadership.
- Develop market narratives that strengthen CPI’s competitive position.
- Lead pricing and packaging strategy across CPI’s portfolio.
- Recommend and implement pricing models that improve growth, profitability, and customer value realization.
- Build business cases for new monetization opportunities.
- Equip Sales, Customer Success, and Partner teams with the tools they need to win.
- Develop playbooks, competitive battlecards, objection‑handling materials, product training, and launch assets.
- Own launch planning and execution across the organization.
- Measure launch effectiveness and continually improve performance.
- Serve as the voice of the market.
- Monitor competitive activity, market trends, emerging technologies, and customer needs.
- Act as the connective tissue between Product, Marketing, Sales, Customer Success, and Executive Leadership.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Communications, Product Management, or related field
- 8+ years of experience in Product Marketing, Product Management, Go‑to‑Market Strategy, Commercialization, or related roles
- 3+ years of leadership experience managing product marketing teams or leading cross‑functional initiatives
- Demonstrated success launching and scaling B2B products, services, or learning solutions
- Experience developing and executing commercialization strategies that drive measurable revenue growth
- Proven experience partnering with Product, Sales, Customer Success, and Marketing organizations
- Experience creating sales enablement programs that improve adoption, win rates, and revenue outcomes
- Strong understanding of pricing, packaging, positioning, and market segmentation strategies
- Experience analyzing customer, market, and competitive data to inform strategic decisions.
Benefits
Comp & perks- Competitive salary
- Comprehensive benefits package
- 401(k)
- PTO
- Health & Wellness Days
- Paid Volunteer Time Off
- Continuing education and training
- Hybrid / Remote work schedule
- Paid Parental Leave