Crisis Prevention Institute

Sales

• Design and execute sales strategies to expand CPI’s customer base and capture new market opportunities.
• Identify emerging market opportunities, target segments, and competitive threats to refine strategies.
• Recruit, hire, train, and onboard high-caliber sales ‘hunters’, setting clear performance expectations and sales quotas.
• Provide ongoing, intensive coaching on prospecting techniques, cold outreach, negotiation, and fostering a results-driven, resilient culture.
• Conduct regular one-on-one sessions, performance reviews, and provide constructive feedback to drive continuous improvement.
• Manage and monitor a robust sales pipeline, ensuring consistent lead generation, qualification, and movement of opportunities through the sales funnel.
• Track and analyze key performance indicators (KPIs) such as lead volume, conversion rates, deal size, and close cycles using CRM software.
• Prepare accurate sales forecasts, performance reports, and expense budgets.
• Develop and enforce a scalable, repeatable sales process tailored for outbound sales activities.
• Partner with Marketing, Product, Customer Care, and other departments to align strategies and ensure the sales team has the necessary resources and support.
• Step in as a negotiation expert to help secure high-value and complex deals.
• Strengthen relationships with key customers and stakeholders to drive retention and expansion.
• Share timely, actionable feedback to leadership on pricing, competitive activity, customer feedback, and emerging opportunities.
• Represent CPI with professionalism and enthusiasm at trade shows, conferences, and other industry events.
• Make business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with organization policies and procedures.
• Perform other position-related duties as assigned.

Sales Manager – New Business

Account Executive

• Drive the entire sales process – from prospecting to contract execution – to achieve and exceed CPI’s sales and revenue targets.
• Serve as the principal representative of CPI for actual or potential customers.
• Strategically identify, engage, and convert new opportunities in the education or healthcare markets through targeted account-based approaches.
• Deliver compelling, solution-oriented presentations that address customer needs and showcase CPI’s unique value proposition.
• Forge and nurture executive-level relationships, aligning CPI’s training solutions with customer business challenges for maximum impact.
• Build and manage a robust pipeline of qualified prospects, leveraging CRM and sales tools for accurate activity tracking and forecasting.
• Partner with cross-functional teams, including marketing, product management, and customer care, to ensure seamless customer experiences and successful solution implementations.
• Provide actionable insights to leadership on industry trends, competitive activity, and client feedback to support strategic planning.
• Report on sales performance, customer engagements, and pipeline progress to leadership.
• Represent CPI at trade shows, conferences, and other industry events to expand market presence and build valuable connections.
• Stay ahead of industry trends, competitive offerings, and regulatory requirements to position CPI competitively.
• Perform other position-related duties as assigned.

Strategic Account Executive

Director

• Deliver budgeted financial results (sales and EBITDA) for the DCS business.
• Develop relationships with government, civil servants, decision makers, key professional bodies, and sector thought leaders to promote services and help grow DCS's business.
• Monitor relevant regulations, industry trends, and best practices, and ensure programs and training are aligned.
• Take part in and impact CPI’s Senior Leadership team (SLT), using strong leadership skills.
• Provide consultation services, train DCC programs, and deliver thought-driven presentations as required.
• Develop customer and partner relationships, participating in Marketing and Sales activities; at times requiring travel.
• Serve as a subject matter expert (SME) in development projects.
• Lead, develop, and mentor team members in all functional areas, advocating for professional development on behalf of the team.
• Make business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with organization policies and procedures.
• Perform other position-related duties as assigned.

Director, Dementia Care Specialists

Account Manager

• Coordinate CPI training programs throughout the geographic territory and sell products that meet customer training plans diagnosed through a discovery call with key decision-makers and committee members.
• Meet established sales goals in an individual player role as part of the CPI Sales Team.
• Develop new leads through research and contact inbound marketing leads to discuss clients’ training needs and offer solutions.
• Conduct strategic account management calls to solve problems and provide current training data to increase sales in existing accounts.
• Design and deliver presentations on the implementation of customer solutions.
• Create and maintain a sales action plan.
• Manage forecastable pipelines via our client relationship management (CRM) system.
• Support leadership with active involvement in projects that occur either within the department or cross-departmentally.
• Represent CPI at local, state, or national conferences and tradeshows.

Sales Manager – New Business

Strategic Account Executive

Director, Dementia Care Specialists

Territory Account Manager