Crisis Prevention Institute

Chief Marketing Officer

• The Director of Product Marketing is a strategic commercial leader responsible for translating CPI’s product portfolio into market‑winning positioning, revenue growth, and sales effectiveness.
• Usher in the commercial success of CPI’s product portfolio.
• Develop and execute go‑to‑market strategies for new products, enhancements, and market expansions.
• Partner with Product Management to translate roadmap investments into market opportunities and revenue outcomes.
• Build commercialization plans that maximize adoption, retention, and growth.
• Define compelling product positioning and differentiated messaging.
• Create value propositions tailored to buyers, decision‑makers, instructors, and learners.
• Ensure consistency across marketing, demand generation, sales enablement, customer communications, and thought leadership.
• Develop market narratives that strengthen CPI’s competitive position.
• Lead pricing and packaging strategy across CPI’s portfolio.
• Recommend and implement pricing models that improve growth, profitability, and customer value realization.
• Build business cases for new monetization opportunities.
• Equip Sales, Customer Success, and Partner teams with the tools they need to win.
• Develop playbooks, competitive battlecards, objection‑handling materials, product training, and launch assets.
• Own launch planning and execution across the organization.
• Measure launch effectiveness and continually improve performance.
• Serve as the voice of the market.
• Monitor competitive activity, market trends, emerging technologies, and customer needs.
• Act as the connective tissue between Product, Marketing, Sales, Customer Success, and Executive Leadership.

Director, Product Marketing

Data Analyst

• Own the vision and technical strategy for data engineering at CPI, defining how data is ingested, modeled, and delivered across the organization.
• Establish strategy, governance, and architecture to ensure reliability, quality, and health of all data ingestion pipelines.
• Lead and develop a team of Data Engineers and Data Analysts responsible for CPI’s data platform and engineering roadmap.
• Evolve data governance policies, standards, and quality frameworks across the full data engineering lifecycle.
• Scale foundational data infrastructure to accelerate enterprise‑wide AI and generative AI initiatives.
• Develop new techniques, reports, and models that improve insights, accessibility, and data‑driven decision making.
• Design and develop solutions supporting ingestion, provisioning, and visualization of complex enterprise data for analytics, reporting, and data science.
• Create and implement design standards and assurance processes for software, systems, and applications to ensure compatibility and operability of data connections, flows, and storage.

VP, Data Platform, Analytics

SDET

• Develop automated software solutions that validate defined usability, maintainability, scalability, and reliability requirements.
• Take ownership of assigned work, monitor, and maintain the health of solutions generated.
• Increase operating efficiency and adapt to new requirements.
• Author small and well-defined automated programming solutions.
• Code, test, and debug programs as outlined by a system’s technical and functional requirements.
• Create and maintain automated integration tests, performance tests, load tests, and document testing procedures.
• Provide task breakdowns, identify dependencies, and provide effort estimates.
• Identify software issues and communicate problems with the team.
• Provide an automated solution where value in manual tests has been identified
• Demonstrated ability to facilitate evaluation of technologies and achieve consensus on technical standards and solutions among a diverse group of information technology professionals.

SDET – Software Development Engineer in Test

Account Executive

• Sell organizational-wide CPI training programs to large (1000+ employees) educational organizations to both new and existing customers.
• Develop and manage the sales process from an initial touchpoint through contract execution.
• Prospect new opportunities within the education market and overcome objections.
• Execute an account-based business development strategy to identify new opportunities.
• Develop a strong opportunity pipeline and drive successful sales conversions.
• Track pipeline performance and manage customer transitions to the Customer Success Team.
• Arrange discovery workshops and sales demonstrations.
• Manage and lead complex business solutions.
• Travel to prospective onsite meetings or client discovery sessions.
• Collaborate with various internal teams to ensure client needs are met.
• Prepare reports on customer interactions, sales activities, and progress reports and present them to management and senior leadership.
• Support leadership with active involvement in projects and/or assignments within the department or cross-departmentally.
• Follow industry and market trends to communicate the value propositions of our education solution effectively.

Enterprise Sales Executive

Revenue Operations

• Translate revenue strategy into actionable plans, processes, and metrics.
• Prepare executive-level reporting, dashboards, and insights.
• Identify barriers and implement process improvements across sales, marketing, and customer operations.
• Standardize and optimize sales stages, qualification criteria, and deal workflows.
• Improve lead quality and conversion rates in partnership with marketing.
• Manage and optimize CRM as the source of truth and ensure the sales organization’s compliance with CRM data standards.
• Build and optimize deal standards and sales process discipline.
• Proactively identify opportunities for improving the sales process and partner with sales management to maintain process quality.
• Support territory planning, account assignments, and capacity modeling.
• Assist sales management in understanding any inconsistencies in the sales process.
• Monitor the accuracy and distribution of sales reports, suggesting revisions and aiding in the development of new reporting tools.
• Establish strong relationships with key management personnel and departments to develop sales incentive compensation programs.
• Lead, develop, and mentor team members in various functional areas.
• Make financially responsible and accountable business decisions in accordance with organizational policies and procedures.

Manager, Revenue Operations

Sales

• Lead, coach, and develop a team of Small Business Account Executives and Sales Development Representatives.
• Drive achievement of SMB revenue, pipeline, and conversion targets.
• Establish performance expectations and accountability around activity, pipeline creation, opportunity progression, and closed business.
• Develop and pilot outbound prospecting strategies to supplement inbound lead generation and increase market penetration.
• Design and refine territory, segmentation, and lead management strategies to maximize sales productivity.
• Partner with Marketing to optimize lead flow, lead quality, campaign effectiveness, and handoff processes.
• Collaborate with Revenue Operations to establish reporting, dashboards, forecasting, and performance analytics.
• Monitor inbound lead response times, conversion rates, pipeline health, and sales cycle effectiveness.
• Identify opportunities to expand SDR support and build scalable prospecting processes across multiple sales segments.
• Conduct regular coaching sessions, call reviews, deal reviews, and pipeline inspections to improve individual and team performance.
• Work cross-functionally with Product, Customer Success, Legal, Finance, and Marketing to remove obstacles and accelerate sales outcomes.
• Contribute to overall sales strategy and serve as a leader in CPI's growth initiatives.
• Perform other position-related duties as assigned.

Manager, Small Business Sales

Full-stack Engineer

• Serve as the senior technical development lead during team projects and sprints.
• Develop, test, deploy, and maintain software, while collaborating with team members on product refinements, sprint planning, execution, and reviews.
• Own services end-to-end, including defining and meeting SLOs/SLAs, participating in on-call rotations, and leading incident response and postmortems to continuously improve system reliability.
• Design and maintain CI/CD pipelines and infrastructure as code (IaC) (e.g., GitHub Actions/Azure DevOps, Terraform), enabling automated, repeatable, and secure delivery across environments.
• Integrate AI capabilities into applications, including the use of LLM APIs, retrieval-augmented workflows, or intelligent automation to deliver enhanced product functionality.
• Drive quality and reliability engineering practices, including automated testing strategies (unit, integration, contract, performance) and proactive validation techniques such as load testing or chaos engineering.
• Develop positive relationships with clients, stakeholders, and internal teams with the ability to discuss problems, solutions, functions, and benefits your work has achieved.
• Design and implement microservices-based architecture.
• Build and maintain event-driven systems using messaging platforms (e.g., Azure Service Bus, Event Grid).
• Develop and operate REST and asynchronous APIs.
• Implement observability (logging, tracing, metrics) using Azure-native tooling.
• Ensure resilience patterns (retry, circuit breaker, idempotency, eventual consistency).
• Optimize and manage cloud infrastructure (cost, performance, scaling).
• Contribute to platform standards (API design, service contracts, messaging patterns).
• Provide support for onsite and system emergencies.
• Evaluate new technical developments and investments that will advance company objectives.
• Transform complex customer requirements into working, maintainable solutions.
• Work collaboratively on creative solutions with engineers, product managers, and designers in an Agile (Scrum/Kanban) delivery model.
• Perform, design and code reviews.
• Assist in preparation of functional and technical documentation to provide troubleshooting to end users.
• Investigate and resolve critical application functionality related issues and provide high level support to the Service Desk team.
• Process build and pull requests, change form requests, and manage the release of code into production.
• Operate as a mentor, offering technical guidance to less experienced engineers on the team, both onshore and offshore.
• Perform other position-related duties as assigned.
• Assess existing and new technologies that may advance function, performance, or scale.

Senior Software Engineer

• Drive the entire sales process – from prospecting to contract execution – to achieve and exceed CPI’s sales and revenue targets.
• Serve as the principal representative of CPI for potential customers.
• Strategically identify, engage, and convert new opportunities in the education or healthcare markets through targeted account-based approaches.
• Deliver compelling, solution-oriented presentations that address customer needs and showcase CPI’s unique value proposition.
• Forge and nurture executive-level relationships, aligning CPI’s training solutions with customer business challenges for maximum impact.
• Build and manage a robust pipeline of qualified prospects, leveraging CRM and sales tools for accurate activity tracking and forecasting.
• Partner with cross-functional teams, including marketing, product management, and customer care, to ensure seamless customer experiences and successful solution implementations.
• Provide actionable insights to leadership on industry trends, competitive activity, and client feedback to support strategic planning.
• Report on sales performance, customer engagements, and pipeline progress to leadership.
• Represent CPI at trade shows, conferences, and other industry events to expand market presence and build valuable connections.
• Stay ahead of industry trends, competitive offerings, and regulatory requirements to position CPI competitively.
• Perform other position-related duties as assigned.