Product Marketing Director – Platform and Partner Ecosystem

athenahealth

Product Marketing Director leading product marketing for athenahealth's interoperability platform and integrated partners. Developing cohesive messaging and overseeing product launches for a healthcare technology firm.

Posted 7/22/2026full-timeRemote • North Carolina • 🇺🇸 United StatesLead💰 $156,000 - $264,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing within the healthcare IT sector, with a strong focus on interoperability standards and effective communication strategies. Proven ability to lead product launches and collaborate across teams to drive commercial success.

Highest-signal resume keywords

Product MarketingHealthcare Interoperability StandardsProduct Launch ManagementStrategic LeadershipCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingMessaging DevelopmentCommercial EnablementCompetitive AnalysisInteroperability FrameworksHL7FHIRUSCDIEDI

Soft Skills

Strategic ThinkingAnalytical SkillsCollaboration SkillsLeadership Skills

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Healthcare ITEHRInteroperabilityPartner EcosystemProduct Launch

About the role

Key responsibilities & impact

Own product marketing for the Athena Connect interoperability suite
Craft a cohesive and differentiated message to support articulation of athenahealth’s interoperability and integration capabilities
Curate partner ecosystem positioning and value messaging
Lead high impact product and partnership launches
Oversee the launch of new products and partnerships, from messaging and positioning through commercial enablement
Guide matrixed teams supporting launch efforts with clear communication and strategic leadership
Work with internal competitive intelligence teams to inform analysis of competitors' interoperability products
Equip commercial teams with the necessary knowledge, content, and tools to effectively communicate product value
Act as a liaison between product, marketing, sales, service delivery, and the Partner Marketing team.

Requirements

What you’ll need

Bachelor’s Degree required; degree in business, marketing, or communications preferred
10+ years of professional experience marketing within the healthcare IT / EHR industry
5+ years of experience in product marketing, managing product launches, and developing messaging and enablement programs
Strong familiarity with healthcare interoperability standards and frameworks (e.g., HL7/FHIR, USCDI, EDI) and a working understanding of the broader interoperability landscape is required
Strong strategic thinking and analytical skills
Excellent communication and collaboration skills
Strong leadership skills, with comfort leading across both direct and matrix teams.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible working hours
Paid time off
Remote work options
Tuition assistance
Employee resource groups
Collaborative workspaces
Commuter support
Employee assistance programs