Director, Product Marketing

CaptivateIQ

Director of Product Marketing at CaptivateIQ, owning narratives and leading product marketing strategies for B2B SaaS.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesLead💰 $210,000 - $290,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS product marketing, with a strong focus on customer research, competitive intelligence, and effective storytelling. Proven ability to lead and mentor teams while influencing product direction and go-to-market strategies.

Highest-signal resume keywords

B2B SaaS Product MarketingCustomer Research and Feedback MotionTeam Leadership and MentoringAnalyst Relations ManagementExecutive Storytelling

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentCompetitive IntelligenceMarket ResearchData AnalysisGo-To-Market StrategyAI Tools ExperienceTechnical Product UnderstandingRoadmap InfluenceBuyer Segmentation

Soft Skills

Exceptional CommunicationStorytellingTeam CollaborationEvangelism

Industry Keywords

B2B SaaSEnterprise SalesRevOpsMarket PerceptionGartnerForrester

About the role

Key responsibilities & impact

Team leadership: Lead, develop, and mentor a high-performing team of product marketing ICs. Set the standard for positioning and messaging craft, and make the team more effective than its members would be alone. Own how product marketing work gets prioritized across a multi-product portfolio.
Positioning and narrative ownership: Own and evolve CaptivateIQ's positioning, messaging, and portfolio narrative as we launch new products and expand into broader categories. Ensure the connected suite tells one coherent story rather than a set of separate ones. Set the messaging standard the team executes against, and stay close enough to shape the highest-stakes narratives yourself.
Customer and competitive research engine: Build a durable voice-of-customer and competitive intelligence engine, spanning ongoing buyer discovery and structured primary research (win/loss, surveys, segmentation), that informs positioning, sales strategy, and product roadmap decisions. Own the system, not just the individual studies.
Roadmap influence: Own the customer-and-market feedback loop into Product. Ensure the signal your team gathers becomes structured, prioritized input that shapes what gets built and why, and build the cadence with Product and EPD that makes that loop repeatable rather than ad hoc.
Analyst relations and external credibility: Build CaptivateIQ's external credibility through analyst relations, review sites, and other validation channels, shaping how the market perceives our category leadership.
Executive storytelling: Support executive-level storytelling for customers, analysts, and key external audiences, translating our strategy into narratives that land with senior stakeholders.
GTM alignment: Partner cross-functionally with Product, Sales, Customer Success, RevOps, and the broader Marketing group to ensure tight alignment and a consistent story from product ideation through launch and beyond. Enablement and field execution sit within the marketing group; you ensure launches reflect the positioning and customer insight your team owns.

Requirements

What you’ll need

12+ years in B2B SaaS product marketing or related roles, including 3+ years building, leading, and mentoring teams.
Demonstrated ability to build a customer research and feedback motion and translate it into both product direction and go-to-market strategy.
Track record of influencing product decisions at the roadmap level.
Comfort with technical products and technical audiences. You can sit with Product and Engineering, understand an architecture, ask the right questions, and find the customer problem in it, and you can coach a team to do the same.
Experience leading analyst relations and managing external market perception (Gartner, Forrester, review sites, and other validation channels).
B2B SaaS experience selling into enterprise; fluency with RevOps, Finance, or Office-of-the-CFO personas is a strong plus.
A structured, evidence-driven approach to research and measurement. You can design win/loss and buyer research, define what success looks like, read the data honestly, and guide decisions with it.
Experience with AI tools in your own work, and a credible point of view on positioning AI products to enterprise buyers.
Strong competitive-intelligence instinct and the ability to turn it into differentiation that wins deals.
Exceptional storyteller and communicator who can serve as an internal and external evangelist for CaptivateIQ, including with executives, analysts, and customers.

Benefits

Comp & perks

Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
Annual Stipends: Dedicated funds for your professional development and caretaking needs.
Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
Premium Tools: The latest Apple hardware to empower you to do your best work.
Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.