Director, Global VELYS Downstream Marketing – Spine

Johnson & Johnson

Director for Global VELYS Downstream Marketing overseeing spine product marketing and commercialization strategies. Leading collaboration with international teams to achieve performance targets and effective market entry.

Posted 7/24/2026full-timeRaynham • Florida, Massachusetts, Pennsylvania • 🇺🇸 United StatesLead💰 $150,000 - $258,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in global marketing strategy and execution, particularly in the healthcare and medical device sectors, with a strong focus on customer engagement, financial acumen, and talent development. Proven ability to lead cross-functional teams and manage complex projects in a matrixed environment to achieve business objectives.

Highest-signal resume keywords

Global Marketing StrategyHealthcare Marketing ExperienceFinancial AcumenCustomer Engagement SkillsLeadership in Matrixed Environments

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

NPI ExecutionCommercialization StrategyDemand PlanningROI Model DevelopmentChange ManagementProject ManagementBudget ManagementSupply Chain ManagementData AnalysisSales Presentations

Soft Skills

Communication SkillsOrganizational SkillsProblem-Solving SkillsTalent DevelopmentStakeholder Management

Certifications & Qualifications

BA/BS DegreeMBA Preferred

Industry Keywords

Medical Device MarketingSpine RoboticsG10 MarketsOmnichannel CampaignsBusiness IntelligenceMatrixed Organizational EnvironmentCustomer InsightsDigital StrategiesPerformance IndicatorsTalent Development

About the role

Key responsibilities & impact

Lead global downstream marketing activities for the VELYS Spine, including NPI execution, international expansion, and alignment to overall business performance objectives.
Drive commercialization strategy and execution, inclusive of forecasting alignment, pricing frameworks, and integration omnichannel campaigns.
Serve as the primary global liaison to regional markets, enabling successful product launches and commercialization across priority international markets, with a focus on G10 markets, in partnership with International marketing and business leaders.
Support achievement of global revenue and performance targets, including meaningful contribution from priority G10 markets, ensuring alignment to inventory, demand planning, and financial objectives.
Contribute to organizational effectiveness by supporting talent development and capability building within Global Growth Marketing (GGM) team.
Directs managers and/or senior individual contributors in a matrixed environment, with accountability for talent development through ongoing coaching, feedback, and career planning.
Develops, analyzes, and advances key objectives aligned to the vision and strategy of VELYS Spine and GGM, partnering cross-functionally (e.g., finance, medical, R&D, sales, and global/regional teams) to effectively shape and execute brand plan.
Builds and sustains mutually beneficial relationships with key customers to understand business needs and translate insights into actionable growth opportunities.
Communicates VELYS Spine strategies and initiatives across teams and represents VELYS Spine on core cross-functional teams.
Partners across functions to help establish and implement processes and ways of working that enable effective execution of digital strategies and campaigns.
Leads selection and management of external vendors and strategic partners to support VELYS Spine priorities, including contributions to pipeline direction, business planning, and business development opportunities.
Advances customer acquisition and growth by leveraging innovation and identifying new opportunities to strengthen marketing impact.
Ensures alignment to GGM operating principles and delivers results against key performance indicators.
Guides the creative and strategic direction of marketing initiatives to ensure efficient use of resources and strong integration of customer insights into product and commercialization strategies.
Oversees operational aspects of the team, including budget management, performance, and compliance, and supports workforce and succession planning to meet evolving business needs.
Fosters a purpose-driven environment by aligning with DS’ Humanly Moved mission and Leadership Imperatives with team and enterprise strategies and goals.

Requirements

What you’ll need

A minimum of a BA/BS degree or equivalent is required; Business/Marketing/Finance degree preferred.
MBA preferred.
A minimum of 8+ years experience in healthcare / medical device marketing, sales, finance, or other commercial experience is required.
Spine robotic experience preferred.
Strong financial acumen — ability to build and explain ROI models, capital budgets, and financing impacts.
Strong Supply Chain acumen – ability to manage demand signals, inventory, and field service engineering teams.
Proven program and change management skills — able to design and run onboarding/adoption programs and govern handoffs across teams.
Demonstrated leadership including the ability to lead and manage through change is required.
Strong customer engagement and management skills required.
Strong talent development identification and management preferred.
Track record of success working within a matrixed organizational environment; enterprise mindset decision-making is required.
Excellent understanding of customer, business intelligence and industry trends is required.
Excellent listening, written, and oral communications skills; excellent organizational skills along with the ability to make sales presentations with positive results is required.
Ability to manage stakeholders; which includes communicating, influencing, and providing comprehensive solutions is required.
Strong problem-solving, organizational, and project management skills, including the ability to design, structure, and lead projects is required.
Up to 50% travel will be required for this role. Remote work options may be considered on a case-by-case basis and if approved by the Company.

Benefits

Comp & perks

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period10 days
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year