Director, Paid Marketing

Kraken Digital Asset Exchange

Director of Paid Marketing responsible for global acquisition strategy at Kraken. Leading multi-channel performance marketing efforts and optimising investment across various channels.

Posted 7/23/2026full-timeRemote • 🇺🇸 United StatesLead💰 $116,600 - $259,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in multi-channel performance marketing, focusing on customer acquisition strategies, budget management, and data-driven decision-making. Proven ability to lead high-performing teams and collaborate across functions to optimize the customer journey and drive growth in regulated industries.

Highest-signal resume keywords

Multi-Channel Performance MarketingCustomer Acquisition StrategyCohort AnalysisAttribution ModellingTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Acquisition Cost (CAC)Lifetime Value (LTV)Incrementality TestingConversion Rate OptimizationData Analysis

Soft Skills

Cross-Functional CollaborationAnalytical ThinkingCoaching and Development

Tools & Technologies

Google AdsMeta AdsApple Search AdsCRM Systems

Industry Keywords

FintechCryptoPerformance MarketingAffiliate MarketingKOL Partnerships

About the role

Key responsibilities & impact

Own Kraken Consumer's global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs and other measurable growth channels.
Manage acquisition budgets and capital allocation, optimising investment based on CAC, cohort quality, payback, incrementality and long-term customer value.
Develop acquisition strategies for Kraken's highest-value customer segments, translating customer insights into targeting, creative, messaging and channel strategy.
Build a world-class experimentation culture across creative, audience targeting, landing pages, onboarding and full-funnel conversion optimisation.
Partner closely with Product, Lifecycle, CRM, Data, Finance and Marketing to optimise the customer journey from first touch through activation, engagement and retention.
Establish robust measurement frameworks, combining attribution, incrementality testing, cohort analysis and experimentation to inform investment decisions.
Lead and develop the Performance Marketing and Affiliate/KOL teams, building scalable operating rhythms, agency partnerships and best-in-class execution.
Drive a culture of continuous optimisation through regular business reviews, using performance data, customer insights and experimentation to identify opportunities to scale, improve or stop investments.
Help shape the future of Kraken Consumer growth by identifying new acquisition channels, technologies and opportunities to accelerate global customer growth.

Requirements

What you’ll need

8+ years of experience leading multi-channel performance marketing in a high-growth consumer technology, fintech or crypto business.
Proven success managing large-scale acquisition programmes across web and mobile, including Google, Meta, Apple Search Ads and other paid media channels.
Deep understanding of acquisition economics, including CAC, LTV, cohort analysis, incrementality, attribution and payback modelling.
Experience managing affiliate, creator, influencer or KOL partnerships alongside traditional paid acquisition channels.
Strong analytical skills with the ability to make commercial decisions using experimentation, attribution models and customer data.
Experience improving conversion across the full customer journey, including creative, landing pages, onboarding and lifecycle marketing.
Proven people leader with experience building, coaching and developing high-performing marketing teams while managing external agencies and partners.
Excellent cross-functional collaboration skills, with experience partnering closely with Product, Data, Finance, Creative, Legal and Compliance teams.
Comfortable operating in fast-paced, highly regulated industries where balancing growth, customer trust and compliance is essential.

Benefits

Comp & perks

Offers Equity
Offers Bonus