Chief Marketing Officer

• Own Ovative’s influencer channel vision and long-term roadmap for clients
• Establish strategic frameworks, playbooks, and best practices for influencer planning
• Ensure strategies are grounded in Ovative’s EMR approach and tied to business outcomes
• Serve as a senior strategic partner to client leadership to shape influencer marketing
• Lead influencer strategy for complex and high-impact client engagements
• Translate performance data into executive-level storytelling and recommendations
• Define influencer measurement standards, KPIs, and testing frameworks
• Advance a test-and-learn culture, identifying innovation opportunities
• Stay ahead of influencer trends and platform changes
• Act as Ovative’s senior influencer subject matter expert in new business pitches
• Contribute to building and scaling the influencer team
• Coach and develop team members into future leaders

Director, Influencer Marketing

• Lead marketing strategies for midsize companies
• Collaborate with management teams of multiple companies
• Implement major growth initiatives in strategy and business management

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

VP – Head of Marketing

• Shape portfolio growth strategy and influence business unit priorities through market insights, customer understanding, competitive intelligence, and commercial analytics.
• Lead upstream and downstream marketing teams to drive portfolio adoption, market expansion, customer value realization, and revenue growth across Connected Care offerings.
• Build and modernize marketing capabilities, including customer adoption programs, digital and AI-enabled marketing approaches, commercial analytics, and scalable demand generation processes.
• Ensure alignment between product strategy and commercial execution through effective positioning, go-to-market strategies, and cross-functional leadership.
• Develop and lead a high-performing marketing organization while managing marketing investment to maximize business impact and ROI.
• Establish metrics and analytics that connect marketing investments to customer adoption, pipeline creation, revenue growth, and marketing ROI.
• Drive continuous improvement of marketing operations, customer journey management, demand generation, and portfolio performance measurement.

Director of Marketing, Connected Care Group

• Oversee the development and optimization of external communications across email, social media, paid/earned channels, and external campaigns, ensuring a consistent brand voice across all touchpoints.
• Manages CNA’s end-to-end email marketing strategy, including audience segmentation, campaign design, content development, and performance optimization to increase engagement and conversion.
• Advances CNA’s social media strategy across paid, organic, and employee advocacy programs, driving increased visibility, engagement, and brand advocacy while enabling targeted business unit activation.
• Champion a culture of testing and iteration, building a structured A/B and multivariate testing cadence and striving to grow and continuously improve our channel strategy.
• Manages agency partners and vendor relationships to ensure scalable, high-quality, and cost-effective execution across external communications initiatives.
• Owns the toolset for email and social channels, serving as the internal subject matter expert and primary admin for Adobe Marketo Engage (Marketo), Litmus, Zerobounce, Hootsuite, and LinkedIn Campaign Manager.
• Define KPIs and reporting frameworks for external communications, leveraging data and insights to continuously optimize performance and demonstrate impact across channels.
• Partner with Marketing Operations and Technology to maintain clean data flows between Marketo and the CRM (Salesforce preferred), ensuring contact record integrity and compliant data use.
• Leverage web analytics tools to track campaign attribution, landing page conversion, and multichannel touchpoint data.
• Evaluate and recommend new tools and technologies that improve workflow efficiency, personalization capabilities, or measurement maturity.

Multi-Channel Marketing Director

• Partner closely with retail business leadership and key stakeholders to support growth objectives through strategic marketing programs.
• Build integrated marketing plans that strengthen broker and client relationships, while elevating market visibility across the retail business.
• Develop and own the positioning and messaging for AIG’s commercial capabilities, translating complex products into a clear, differentiated narrative for broker and client audiences.
• Partner with product and distribution teams to ensure coordinated, consistent messaging and programming across retail and wholesale broker channels.
• Collaborate with the communications and media relations teams to strengthen executive visibility and thought leadership for retail leadership.
• Partner with the broader marketing team to ensure retail marketing programs are integrated into enterprise campaigns and the overall AIG brand strategy.
• Establish structure and forward planning across the retail marketing function.
• Manage and develop a high-performing marketing team, providing clear direction, development opportunities, and a strong culture of accountability and excellence.
• Partner with the Canadian marketing team to support alignment across North America marketing initiatives.
• Operate at pace with a strong focus on executional excellence and continuous improvement across all programs.
• Remain current on emerging AI trends, tools, and best practices relevant to marketing and communications.

Director, Retail Marketing

• Develop and execute regional field marketing strategies and localized market activation plans.
• Own regional marketing pipeline contribution and demand generation outcomes through integrated campaigns.
• Serve as the primary marketing partner to the Vice President Sales Americas and Regional Sales Team Leaders.
• Lead the execution of regional events, workshops, seminars, trade shows, and customer programs.
• Gather and communicate customer feedback, competitive intelligence, and market trends.
• Oversee regional marketing planning, budget management, and performance measurement.
• Develop programs that drive customer acquisition, retention, and advocacy.
• Lead, mentor, and develop a team of Field Marketing Managers.

Head of Field Marketing

• Own Lumen's product positioning and messaging architecture
• Analyze customer insights, competitive landscapes, and industry trends
• Partner closely with the Product organization
• Lead go-to-market planning and execution
• Build and manage HubSpot campaigns
• Develop sales enablement materials
• Build a library of faculty stories, case studies, and testimonials
• Use AI-assisted content tools to accelerate production of digital assets
• Travel periodically for select conferences and meetings

Director of Product Marketing

• Work closely with the business to deliver measurable ROI, driving the successful execution of key strategic and cross-functional marketing initiatives ensuring active communication with all key stakeholders.
• Serve as national marketing business partner and advisor to the Regional President to drive marketing strategy and business development and collaborate on critical talent acquisition endeavors.
• Lead and supervise marketing leads and regional teams inclusive of performance management, development, hiring, staffing, and managing priorities in collaboration with regional President.
• Be responsible for functional alignment of core marketing functions including business development, property marketing, creative/brand, digital strategy, content development, PR, and communications (internal/external).
• Liaise with the national team to help facilitate the implementation of global and national initiatives regionally and locally.
• Serve as a key collaborator with regional Strategic Projects Team, to implement and cascade best practices and training, and oversee the strategic approach and elevation of deliverables cross-regionally.
• Be responsible for optimizing the region’s pursuit process from inception through completion, driving, and overseeing strategic approach, deliverables/mediums, pitch rehearsals, and presentation coaching.
• Participate in select high-profile client-facing pitch presentations and meetings, leading the marketing component and deliverables.
• Be a key collaborator with research and GIS functional departments to drive connectivity and elevate deliverables.
• Ensure platform and process alignment through strategic consolidation and/or recommendations of preferred vendor platforms/subscriptions.
• Implement and scale best practices cross-regionally.
• Enforce workflow management system(s) across the region to monitor and track KPI’s with marketing, research, and GIS functions.
• Develop and deliver tracking reports, presentations, and analytics on progress of priorities, goals, activities, and programs; monthly, quarterly, semiannually, and annual presentations and reporting.
• Engage regional counterparts to share best practices and collaborate, bringing higher effectiveness and efficiency to the region.

Marketing Director

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Senior Director, Product Marketing

• Translate institutional-level strategy into detailed multi-channel plans (digital, print, onsite, and out-of-home) to drive attendance and revenue, and champion exhibitions, sky shows, membership, and other institutional initiatives.
• Manage the museum-wide campaign calendar and coordinate cross-departmentally with exhibitions, programs, guest experience, and advancement.
• Direct audience segmentation, email automation and marketing streams, and performance optimization.
• Serve as the primary owner of website content; optimize user experience (UX) pathways; improve marketing workflows/automation; and manage performance analytics, KPI dashboards, SEO, paid media, and data-driven email streams.
• Deliver regular reporting on campaign and channel performance to support ad spend and strategy optimization and inform future planning.
• Lead cross-functional content planning sessions, partner with creative teams to build high-quality multimedia content, and coordinate with the marketing team and other science and technical experts to ensure accuracy and brand consistency.
• Provide day-to-day oversight, coaching, and professional development for a growing marketing team while effectively managing timelines and approvals.

Associate Director of Marketing

• Lead contracting operation activities for Biosimilars and Specialty products
• Manage rebate/discount process and contract operations
• Optimize payer, wholesaler, provider, specialty pharmacy, GPO, and membership contract operations
• Work with key stakeholders to direct cross-functional teams
• Facilitate business decisions that generate revenue and profit return
• Directly interface with customers on contract operations and disputes

Director, Contract Marketing

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Lead operational execution across all Owned & Operated pay-for-performance marketing programs
• Translate executive priorities into scalable operational plans and measurable business outcomes
• Establish operational processes that improve efficiency, scalability, and execution consistency
• Drive cross-functional accountability to ensure initiatives are executed successfully
• Identify operational bottlenecks and implement improvements to support continued business growth
• Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
• Ensure programs launch accurately, efficiently, and on schedule
• Drive operational excellence across all lead generation initiatives
• Own the operational reporting framework supporting executive decision making
• Establish KPIs, dashboards, forecasting, and operational performance reporting

Senior Director, Performance Marketing Operations – O&O Lead Generation

• Support and help execute the overall marketing strategy for Wealth Marketing
• Coordinate across marketing functional areas
• Contribute to the development of the audience strategy
• Collaborate with marketing and business partners to define client journeys
• Partner with marketing leaders to define departmental KPIs and measurement frameworks

Director, Marketing Strategy

• Guide, create, and deliver differentiated product positioning, deliver strong messaging, and create insightful buyer personas and other compelling content that communicates value and supports a buyer’s journey-based sales cycle
• Support the execution of a GTM strategy that specifically relates to product/domain responsibilities
• Perform both primary and secondary market, customer, and competitive research to understand market segments, produce buyer insights, and identify new product opportunities
• Lead in the creation of new product/feature messaging and support product management teams in roadmap development
• Support marketing programs that drive awareness, engagement, and pipeline
• Collaborate with demand-generation teams to build and execute high-response campaigns
• Help field sales, customer success, and partner teams in their efforts to land new prospects and expand business with existing customers
• Enable sales, GTM teams, and strategic partners in positioning Enablon products
• Provide thought leadership and innovative ideas and bring these to the broader marketplace
• Build and grow relationships through customer advocacy (CABs, UGs, corporate events, field activities)
• Build and execute cross-functional projects that align to corporate objectives and deliver clearly defined goals and outcomes

Associate Director, Product Marketing

• Manage the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels
• Develop value proposition for key segments and sub-segments
• Work with market research to identify audience insights and mindset
• Understand personas and decision makers and develop journey maps
• Work with sales leadership to identify marketing opportunities at each stage of the sales funnel
• Develop data-driven acquisition and retention campaigns, ensuring focus on measurement/ROI
• Develop content strategy and produce thought leadership for target segments and sub-segments
• Produce quarterly newsletters targeting strategic audiences
• Develop prospect experience on PNC.com and maintain content updates for LOB
• Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media
• Lead agency management and coordination
• Establishes the budget and has the capability to apply policies and practices for planning and administering a budget.

Head of Marketing – Asset Management Group

• Drive new business and organize an annual book of upselling business, while meeting and exceeding sales growth goals in the assigned territory.
• Achieving long and short-term sales objectives by providing specialty solutions.
• Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients.
• Create effective customer relationships.
• Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for customers using sales analytics and insights.
• Act as a liaison between the client and Labcorp.
• Collaborate, communicate, and actively contribute to new business opportunities with Labcorp Clinical Sales counterparts.
• Keep current with the competition's products, service offerings, and activity.
• Stay updated on new products, clinical guidelines, new developments in the industry & research trends.
• Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities.
• Provide updates to senior leadership on key strategic initiatives and new business opportunities.
• Establish and maintain effective working relationships with all company support departments internally.
• Effectively manage travel logistics to maximize sales productivity.
• Attend local and national professional trade shows and events as requested.
• Update all relevant customer account information into Salesforce.com.
• Cold call and build a sales pipeline that will provide ongoing revenue goal achievement.
• Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota.
• Collaborate closely with team members to help them retain their current book of business.
• Perform in-services, training, and implementation with pertinent personnel and physician staff.

Senior Marketing Executive – Outside Sales

• Developing and executing strategic sales and marketing initiatives to drive revenue growth and enhance brand visibility
• Collaborating with external channels to create and implement effective channel strategies that optimize distribution and customer experience
• Managing relationships with channel partners to enhance performance and capture new business opportunities
• Utilizing analytical thinking and market research to identify gaps and convert opportunities into success for the Firm
• Promoting technological advances and innovative solutions to foster environments where people and technology thrive together
• Leading the direction of client engagements and mentoring future leaders to cultivate potential within the organization
• Balancing long-term and short-term strategic choices to drive change and address system-level enablers
• Adhering to professional and technical standards, including the Firm's code of conduct and independence requirements

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