Associate Director, Product Marketing

Wolters Kluwer

Associate Director of Product Marketing driving go-to-market strategies at Wolters Kluwer. Collaborating across teams, supporting revenue generation and product messaging.

Posted 7/1/2026full-timeNew York City • Illinois, New York • 🇺🇸 United StatesSenior💰 $133,400 - $238,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing, with a strong focus on creating compelling messaging, buyer personas, and executing go-to-market strategies. Proven ability to lead global teams and drive customer engagement through innovative marketing programs and cross-functional collaboration.

Highest-signal resume keywords

B2B Technology ExperienceProduct MarketingGlobal Team ManagementMarket ResearchGo-To-Market Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningBuyer Persona DevelopmentMarket SegmentationCompetitive ResearchCampaign ExecutionRoadmap DevelopmentContent CreationSales EnablementCustomer AdvocacyThought Leadership

Soft Skills

CollaborationRelationship BuildingInnovative ThinkingCommunicationLeadership

Certifications & Qualifications

Bachelor’s Degree in MarketingMaster’s Degree in Marketing

Industry Keywords

EHSSustainabilityOperational RiskESGDemand Generation

About the role

Key responsibilities & impact

Guide, create, and deliver differentiated product positioning, deliver strong messaging, and create insightful buyer personas and other compelling content that communicates value and supports a buyer’s journey-based sales cycle
Support the execution of a GTM strategy that specifically relates to product/domain responsibilities
Perform both primary and secondary market, customer, and competitive research to understand market segments, produce buyer insights, and identify new product opportunities
Lead in the creation of new product/feature messaging and support product management teams in roadmap development
Support marketing programs that drive awareness, engagement, and pipeline
Collaborate with demand-generation teams to build and execute high-response campaigns
Help field sales, customer success, and partner teams in their efforts to land new prospects and expand business with existing customers
Enable sales, GTM teams, and strategic partners in positioning Enablon products
Provide thought leadership and innovative ideas and bring these to the broader marketplace
Build and grow relationships through customer advocacy (CABs, UGs, corporate events, field activities)
Build and execute cross-functional projects that align to corporate objectives and deliver clearly defined goals and outcomes

Requirements

What you’ll need

10-plus years of B2B technology experience, ideally in EHS, Sustainability, Operational Risk, or ESG space
At least five to seven years of experience spent in product marketing roles
At least 5 years proven experience in managing a global team
Bachelor’s or Master degree in Marketing, Business, Sales or a related field of study is preferred, or equivalent experience

Benefits

Comp & perks

Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave