Head of Marketing – Asset Management Group

PNC

Group Marketing Manager leading multi-channel marketing strategy and execution for PNC's products. Focused on customer acquisition and retention through integrated marketing plans.

Posted 6/26/2026full-timePittsburgh • Illinois, North Carolina, Pennsylvania, Virginia • 🇺🇸 United StatesLead💰 $144,000 - $226,150 per yearWebsite

About the role

Key responsibilities & impact

Manage the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels
Develop value proposition for key segments and sub-segments
Work with market research to identify audience insights and mindset
Understand personas and decision makers and develop journey maps
Work with sales leadership to identify marketing opportunities at each stage of the sales funnel
Develop data-driven acquisition and retention campaigns, ensuring focus on measurement/ROI
Develop content strategy and produce thought leadership for target segments and sub-segments
Produce quarterly newsletters targeting strategic audiences
Develop prospect experience on PNC.com and maintain content updates for LOB
Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media
Lead agency management and coordination
Establishes the budget and has the capability to apply policies and practices for planning and administering a budget.

Requirements

What you’ll need

university/college degree preferred
8+ years industry-relevant experience
5 years management experience
proven leadership experience
Bachelor's degree required
comparable combination of education, job-specific certifications, and experience may be considered in lieu of a degree

Benefits

Comp & perks

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

strategic marketingdata-driven campaignscontent strategyaudience insightsjourney mappingsales funnel managementbudget managementmeasurement/ROIthought leadership

Soft Skills

leadershipteam managementcollaborationcommunicationstrategic thinking