Director, Retail Marketing

AIG

Director of Retail Marketing leading strategic marketing efforts for AIG’s North America Insurance segment. Overseeing integrated campaigns to enhance broker engagement and business growth.

Posted 7/16/2026full-timeChicago • Illinois, New Jersey • 🇺🇸 United StatesLead💰 $175,000 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategy and execution, with a strong focus on integrated marketing plans, product positioning, and team leadership. Proven ability to align marketing initiatives with business growth objectives and foster collaboration across diverse teams.

Highest-signal resume keywords

B2B MarketingIntegrated Marketing StrategyProduct MarketingTeam ManagementStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market PlanningProduct PositioningCampaign DevelopmentBroker EngagementEvent Management

Soft Skills

Excellent CommunicationCollaborationStrategic ThinkingExecutional Excellence

Tools & Technologies

AI TrendsMarketing Tools

Certifications & Qualifications

Bachelor’s DegreeMBA or Equivalent

Industry Keywords

InsuranceFinancial ServicesProfessional ServicesMatrixed Organization

About the role

Key responsibilities & impact

Partner closely with retail business leadership and key stakeholders to support growth objectives through strategic marketing programs.
Build integrated marketing plans that strengthen broker and client relationships, while elevating market visibility across the retail business.
Develop and own the positioning and messaging for AIG’s commercial capabilities, translating complex products into a clear, differentiated narrative for broker and client audiences.
Partner with product and distribution teams to ensure coordinated, consistent messaging and programming across retail and wholesale broker channels.
Collaborate with the communications and media relations teams to strengthen executive visibility and thought leadership for retail leadership.
Partner with the broader marketing team to ensure retail marketing programs are integrated into enterprise campaigns and the overall AIG brand strategy.
Establish structure and forward planning across the retail marketing function.
Manage and develop a high-performing marketing team, providing clear direction, development opportunities, and a strong culture of accountability and excellence.
Partner with the Canadian marketing team to support alignment across North America marketing initiatives.
Operate at pace with a strong focus on executional excellence and continuous improvement across all programs.
Remain current on emerging AI trends, tools, and best practices relevant to marketing and communications.

Requirements

What you’ll need

12+ years in B2B marketing, insurance, financial services, professional services, or related industries
Experience working closely with senior business stakeholders in a matrixed organization
Proven experience developing and managing high-performance teams
Strong background in integrated marketing strategy, campaigns, broker engagement, events, and communications
Proven product marketing experience, including go-to-market planning, product positioning, launch execution
Strong commercial mindset with the ability to connect marketing initiatives to business priorities and growth objectives
Excellent communication, collaboration, and stakeholder management skills
Ability to balance strategic thinking with hands-on execution across multiple marketing initiatives and priorities
Bachelor’s degree required (Business, Economics, Finance, Marketing or related field). Advanced degree (MBA or equivalent) is a plus.

Benefits

Comp & perks

Health insurance
Paid time off
Professional development
Flexible work arrangements
Competitive benefits package