Director of Product Marketing

Lumen Learning

Director of Product Marketing at Lumen Learning, responsible for product positioning and go-to-market strategy. Collaborating with Product teams to ensure market alignment and customer needs.

Posted 7/15/2026full-timeChicago • Illinois • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on positioning, messaging, and go-to-market strategies. Proficient in utilizing AI marketing tools and HubSpot for campaign management and sales enablement in the edtech and SaaS sectors.

Highest-signal resume keywords

Product Marketing ExperienceAI Marketing Tools ProficiencyHubSpot ExpertiseGo-To-Market Strategy DevelopmentExceptional Written Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging ArchitectureCustomer Insights AnalysisCompetitive Landscape AnalysisSales Enablement Material DevelopmentDigital Asset ProductionCampaign Management

Soft Skills

Communication SkillsCollaboration

Tools & Technologies

HubSpotAI-Assisted Content Tools

Industry Keywords

EdtechHigher EducationSaaSB2B

About the role

Key responsibilities & impact

Own Lumen's product positioning and messaging architecture
Analyze customer insights, competitive landscapes, and industry trends
Partner closely with the Product organization
Lead go-to-market planning and execution
Build and manage HubSpot campaigns
Develop sales enablement materials
Build a library of faculty stories, case studies, and testimonials
Use AI-assisted content tools to accelerate production of digital assets
Travel periodically for select conferences and meetings

Requirements

What you’ll need

6+ years of experience in product marketing
Proven ability to communicate product value to the market
Hands-on experience with AI marketing tools
Strong command of HubSpot or comparable marketing automation platforms
Experience partnering directly with Product teams
Background in edtech, higher education, SaaS, or B2B
Exceptional written communication skills

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off