Lumen Learning

Product Marketing

• Support the development of positioning and messaging for priority courses, audiences, and strategic themes
• Conduct market and competitive research
• Translate product updates, customer insights, research findings, and faculty feedback into clear, practical messaging that can be used across campaigns, sales conversations, and customer engagement
• Support go-to-market planning and execution for priority courses, product updates, strategic themes, and key audience segments
• Execute marketing campaigns that generate qualified engagement from higher-ed faculty and academic stakeholders
• Create and manage email campaigns, nurture programs, course preview campaigns, webinar follow-up, reactivation campaigns, and targeted outreach
• Collaborate with Sales and Customer Success to support course- and audience-focused messaging, enablement resources, campaign execution, and follow-up planning
• Help develop faculty stories, customer quotes, testimonials, short videos, case-study content, and proof points
• Build and manage HubSpot campaign assets, workflows, segmentation, nurture campaigns, reporting, and follow-up tracking
• Personifies Lumen values of Commitment, Creativity, Generosity, Openness, and Belonging

Product Marketing Manager

General

• Partner with Sales Directors on strategic mathematics sales opportunities
• Serve as the mathematics expert during faculty and departmental reviews
• Review institutional syllabi, course outcomes, and curriculum requirements to align solutions with faculty needs
• Develop course mapping resources, comparison materials, and faculty review guides that support adoption decision-making
• Build and maintain relationships with math faculty, department chairs, course coordinators, instructional designers, and academic leaders
• Identify and cultivate faculty champions; support webinars, advisory groups, conferences, and virtual communities
• Collaborate with Marketing to develop discipline-specific messaging, collateral, campaign content, and product positioning
• Gather and synthesize customer feedback, market insights, and faculty needs, channeling them into actionable input for Product and Content teams

Math Faculty Engagement Specialist

Chief Marketing Officer

• Own Lumen's product positioning and messaging architecture
• Analyze customer insights, competitive landscapes, and industry trends
• Partner closely with the Product organization
• Lead go-to-market planning and execution
• Build and manage HubSpot campaigns
• Develop sales enablement materials
• Build a library of faculty stories, case studies, and testimonials
• Use AI-assisted content tools to accelerate production of digital assets
• Travel periodically for select conferences and meetings

Product Marketing Manager

Math Faculty Engagement Specialist

Director of Product Marketing