Product Marketing Manager

Lumen Learning

Product Marketing Manager focusing on higher education solutions at Lumen Learning. Responsible for messaging, campaign execution, and collaboration across teams to enhance student outcomes.

Posted 7/15/2026full-timeRemote • Texas • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and campaign execution, with a strong focus on creating compelling messaging and marketing assets for higher education audiences. Proficient in using HubSpot for campaign management and reporting, while effectively collaborating across teams to drive engagement and support sales enablement.

Highest-signal resume keywords

Product MarketingCampaign ExecutionHubSpot ProficiencyContent CreationMarket Research

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product PositioningMessaging DevelopmentEmail CampaignsSales Enablement MaterialsDigital Content CreationCompetitive ResearchBuyer PersonasNurture ProgramsWebinar ContentLanding Page Copy

Soft Skills

Strong Writing SkillsProject ManagementCommunicationCollaborationSound Judgment

Tools & Technologies

HubSpotCanvaCRM ToolsMarketing Automation Tools

Industry Keywords

B2B MarketingEdTech MarketingDemand GenerationHigher EducationLearning Technology

About the role

Key responsibilities & impact

Support the development of positioning and messaging for priority courses, audiences, and strategic themes
Conduct market and competitive research
Translate product updates, customer insights, research findings, and faculty feedback into clear, practical messaging that can be used across campaigns, sales conversations, and customer engagement
Support go-to-market planning and execution for priority courses, product updates, strategic themes, and key audience segments
Execute marketing campaigns that generate qualified engagement from higher-ed faculty and academic stakeholders
Create and manage email campaigns, nurture programs, course preview campaigns, webinar follow-up, reactivation campaigns, and targeted outreach
Collaborate with Sales and Customer Success to support course- and audience-focused messaging, enablement resources, campaign execution, and follow-up planning
Help develop faculty stories, customer quotes, testimonials, short videos, case-study content, and proof points
Build and manage HubSpot campaign assets, workflows, segmentation, nurture campaigns, reporting, and follow-up tracking
Personifies Lumen values of Commitment, Creativity, Generosity, Openness, and Belonging

Requirements

What you’ll need

2–4+ years of experience in product marketing, B2B marketing, edtech marketing, content marketing, demand generation, sales enablement, or a related role
Strong writing and messaging skills, with the ability to translate product updates, customer insights, and market needs into clear content for professional or academic audiences.
Experience supporting product positioning, audience messaging, competitive research, buyer or user personas, campaign content, or go-to-market materials
Hands-on experience creating marketing assets such as email campaigns, webinar content, sales enablement materials, landing page copy, customer stories, or digital and visual content
Comfort creating visual and digital content using tools such as Canva
Experience using CRM or marketing automation tools, preferably HubSpot, to support campaigns, segmentation, and reporting
Strong project management, communication, and collaboration skills, with the ability to work effectively across teams in a remote environment
Sound judgment and follow-through, with the ability to take direction, move work forward, and know when to escalate questions or decisions
Experience in higher education, edtech, learning technology, publishing, or another considered-purchase B2B market is preferred
Preference for candidates located in the Central or Eastern Time Zone.

Benefits

Comp & perks

Autonomy
401(k) matching
Full employee medical premium covered by the company
Flex PTO
Paid holidays
Work with exceptional people on an important, fulfilling mission
Stock options
Fully dispersed workforce