Chief Marketing Officer

• Provides administrative support to the Executive Vice President of International Marketing.
• Manages executive calendar, prioritizing meetings across multiple time zones.
• Tracks, organizes, and maintains campaign materials.
• Creates marketing decks and high-quality presentation materials.
• Creates agendas, meeting minutes, and project trackers.
• Arranges meetings, screenings, and events.
• Coordinates communications and processes invoices.

Executive Assistant, International Marketing

• Develop the annual shopper marketing strategy and calendar by channel, by customer, and by season
• Decide how to allocate trade and shopper dollars to maximize trial, drive repeat, and build loyalty
• Set the standard for what good looks like for RYZE at retail, and enforce it across every touchpoint
• Build fluency in retailer media networks — Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, and others — connecting brand investment to in-store execution with measurable ROAS
• Wire retailer media to the full shopper journey, from search to shelf, rather than treating it as a standalone tactic
• Own the tools that build presence on shelf: displays, POS, shippers, secondary placements, and branded fixtures
• Ensure RYZE shows up in-store with the same clarity and conviction it has online
• Build tailored programs for key retail partners that integrate RYZE's brand priorities with retailer initiatives
• Work within retailer planning timelines to build programs that retailers want, not just tolerate
• Manage the shopper marketing budget with discipline, distinguishing trade spend that builds brand equity from spend that only buys temporary velocity
• Build measurement frameworks, track ROI across vehicles, and make hard calls about where to invest and where to pull back
• Manage a small but growing team and external agency partners, setting a high standard for execution quality

Director of Shopper Marketing

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

VP – Head of Marketing

• Own DigitalOcean’s global event strategy across first-party, third-party, and field programs
• Lead DigitalOcean’s presence at priority third-party events
• Build a differentiated event strategy that balances proven formats with new ideas
• Partner with Sales, Product Marketing, Product, and Growth to align event investments
• Design unique, high-quality attendee experiences
• Build and scale the "Event Operating Model"
• Identify and secure technical speaking opportunities
• Build a vendor network and “event-in-a-box” program
• Own the end-to-end event experience
• Hire, lead, and develop a high-performing event marketing team

Director, Field & Event Marketing

• Own marketing strategy tied to growth
• Partner with the President and Executive Team to drive revenue and brand preference
• Position Connor Group as a leading professional services firm
• Upgrade messaging, brand, website, and visual identity
• Drive digital transformation with AI
• Build lead generation processes managed in Salesforce
• Research customer needs to ensure messaging resonates
• Build and mentor a high-performing marketing team
• Own the annual marketing budget and track performance against metrics
• Support internal and external communications with stakeholders

• Own and manage the marketing department's budget end to end, tracking spend against plan, flagging variances, and partnering with Finance on forecasting and reporting
• Build visibility into spend by team/channel/program so leadership can make informed tradeoffs
• Support quarterly and annual budget planning cycles
• Partner with Talent Acquisition and marketing leads to manage headcount planning, requisition tracking, and interview logistics
• Help standardize hiring processes across marketing sub-teams (job descriptions, interview loops, scorecards)
• Keep hiring plans aligned with budget and org design
• Bring together the different functions within marketing (brand, demand gen, product marketing, comms, etc.) for regular tactical updates and team-wide readouts
• Own the cadence, agenda, and follow-through for marketing leadership meetings and all-hands
• Partner directly with the CMO on presentation development, including board decks, executive readouts, and strategy docs, ensuring materials are polished, data-backed, and on-message
• Own visibility and oversight into all tools and platforms marketing is evaluating or onboarding over the next 12 months
• Manage vendor evaluations, procurement conversations, and onboarding/rollout plans for new tools
• Maintain a master view of the marketing tech stack, including licensing, usage, and renewal timelines

Head of Marketing Operations

• Build the most trusted and emotionally compelling brand in fintech
• Lead integrated brand and marketing strategy development
• Partner with the Chief Marketing & Corporate Affairs Officer and executive leadership team
• Drive brand research and consumer insights
• Establish and run PayPal's Brand Office; develop and enforce global brand standards
• Own global sponsorship portfolio and experiential marketing strategy

Vice President, Head of Brand – Marketing Strategy

• Field marketing for priority markets, solutions, and industries
• Build annual plans with the CMO, Partners, and Business Development for high-priority markets, aligned to growth targets
• Coach and grow the marketing leaders for other key markets
• Guide their execution and their careers
• Own the process alongside Revenue Operations
• Own grading, lead scoring, and ensuring our ICP and workflows work efficiently and deliver sales
• Drive the work that fills the room with the right buyers and execute key events flawlessly
• Design hard-hitting digital campaigns
• Plan high-efficiency spend, track it, and partner with Marketing Operations to ensure accuracy

Director of Marketing

• Build and run an always-on patient acquisition engine across all five regions and 50+ clinics.
• Drive new-patient volume that supports operational standards.
• Develop the marketing strategy for premium intraocular lenses and elective service lines.
• Scale marketing support for the Practice Liaison Program and OD co-management network.
• Lead go-to-market for newly recruited physicians and new locations.
• Build and enforce a unified Acuity brand standard across acquired practices.
• Own paid search, paid social, SEO, display, and local listings.
• Build marketing dashboards connecting spend to new patients and conversion.
• Report marketing performance to operational and partner leadership.

Marketing Director

• Handles VP's calendar by prioritizing schedules and meetings
• Handles a running list of VP’s engagements and coordinates with the communications team
• Assists VP in planning and organizing meetings, preparing agenda and logistics
• Prepares travel packs for international trips and large domestic events
• Acts as a proxy for communications and approvals as authorized
• Responsible for making in-depth global travel arrangements for VP
• Provides analytical support to assist executives on special projects
• Prepares and briefs itinerary as well as accompanies VP for large Corporate Events
• Deals professionally with sensitive and confidential matters

Executive Assistant, VP, Web Marketing

• Own the go-to-market workstream across G2's full product portfolio
• Serve as the primary strategic partner to Product leadership
• Develop and maintain core positioning and messaging frameworks
• Lead product marketing for G2's core seller products
• Develop compelling value propositions, messaging, and content
• Drive product adoption and expansion by partnering with Customer Success and Marketing
• Own product marketing for G2's digital advertising and performance products
• Build messaging architecture and go-to-market strategy
• Drive strategic alignment across Brand and Growth Marketing
• Lead and develop a talented product marketing team

Senior Director, Product Marketing

• Own the marketing technology stack — evaluate, implement, and optimize tools across marketing automation, CRM, ad platforms, attribution, lead routing and enrichment, and data visualization to support a modern, AI-first operating model.
• Lead AI and automation adoption — identify and ship agentic workflows and automation that remove manual work across the funnel; go beyond piloting tools to running them in production.
• Build unified marketing analytics and reporting — attribution models, pipeline dashboards, and campaign ROI measurement that serve as a single source of truth for marketing, finance, and sales leadership, and translate into clear, actionable insight.
• Architect lead lifecycle infrastructure — define funnel stages, scoring models, routing logic, and handoff criteria in partnership with revenue operations and sales development.
• Own marketing data governance and compliance — ensure data quality, consent management, and privacy frameworks are built into every system and workflow.
• Drive operational excellence — build scalable workflows, automations, experimentation and optimization practices (e.g., A/B testing), and QA processes that ensure data integrity and let the team move fast without sacrificing quality.
• Own budget and vendor management — manage the marketing operations budget and technology renewals, and evaluate/negotiate vendor contracts in partnership with finance and procurement.
• Lead and develop the team — lead and develop a high-performing global organization as Harvey scales its marketing investment.
• Partner cross-functionally — work with GTM systems, product marketing, customer engagement, sales leadership, and finance to align on targets, surface insights, inform investment decisions, and lead change management across a fast-moving organization.

Head of Marketing Operations, Analytics

• Own the development and execution of global marketing strategies and annual plans for the Chromatography portfolio
• Translate business objectives into multi-channel demand generation programs that drive pipeline growth, customer acquisition, and revenue
• Define and evolve market positioning, segmentation, and value propositions to strengthen Repligen’s leadership in biologics production
• Champion the integration of AI across marketing workflows
• Leverage AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy
• Lead deep analysis of market trends, customer needs, competitive dynamics, and total addressable market
• Develop and execute integrated, multi-channel marketing campaigns across digital, technical, and field channels
• Partner closely with Product Management, Commercial, Applications, and Marketing teams to align on strategy, execution, and performance
• Own marketing KPIs and budget, ensuring strong ROI and alignment with business objectives

Director, Global Strategic Marketing

• Develop and execute regional field marketing strategies and localized market activation plans.
• Own regional marketing pipeline contribution and demand generation outcomes through integrated campaigns.
• Serve as the primary marketing partner to the Vice President Sales Americas and Regional Sales Team Leaders.
• Lead the execution of regional events, workshops, seminars, trade shows, and customer programs.
• Gather and communicate customer feedback, competitive intelligence, and market trends.
• Oversee regional marketing planning, budget management, and performance measurement.
• Develop programs that drive customer acquisition, retention, and advocacy.
• Lead, mentor, and develop a team of Field Marketing Managers.

Head of Field Marketing

• Lead the development of short and long-term strategic marketing plans integrating commercial strategy, product launches, product promotion, internal training, evidence strategy, and medical education.
• Monitor competitive landscape, digital trends, and emerging technologies
• Work closely with R&D and digital technology teams to provide market and customer needs research and influence product roadmap and usability
• Partner with clinical, health economics, and regulatory teams to support claims, evidence and reimbursement plan development
• Develop differentiated value propositions that connect digital capabilities to clinical, economic, and workflow outcomes
• Develop deep understanding of customer needs, digital maturity, and clinical workflows
• Translate technical features (software, AI, analytics, connectivity) into compelling customer benefits
• Develop global pricing and business strategy in alignment with overall business objectives
• Partner closely with regional marketing peers to drive geography expansion and commercial performance, account targeting and segmentation, communications, training, pricing, forecasting and evidence dissemination globally
• Lead team of high performing product managers to achieve ambitious goals that meet business objectives and ensure successful response from customers
• Foster a culture of excellence by recruiting, coaching, and developing top talent, creating a team that is a destination for high performers

Global Marketing Director

• Campaign Planning & Execution: Design and execute integrated regional campaigns aligned with Americas pipeline goals.
• Manage end-to-end campaign processes: planning, budgeting, execution, lead follow-up, and performance tracking.
• Collaborate with Global Demand Gen to localize and amplify campaigns for the Americas market.
• Design and Develop a scalable Partner program.
• Channel Marketing (Partner & Alliances Support): Lead co-marketing with key partners, VARs, distributors, MSSPs, and service providers.
• Own the MDF process: allocation, approvals, execution support, and ROI measurement.
• Build scalable partner enablement kits (campaign-in-a-box, playbooks, content).
• Execute joint events, webinars, and digital campaigns with partners.
• Field Marketing (Direct Sales Support): Partner with Americas Sales leadership to design pipeline-building programs: executive roundtables, roadshows, webinars, trade shows, customer advisory boards.
• Support ABM and territory-level campaigns for high-value accounts.
• Drive regional customer advocacy, references, and success stories.
• Regional GTM Strategy & Alignment: Act as the bridge between Global Marketing, Americas Sales, and Channel teams.
• Adapt messaging and tactics for U.S., Canada, and LATAM markets (localization when required).
• Provide feedback from the field to shape global campaigns and product launches.
• Metrics & Reporting: Track KPIs including pipeline sourced/influenced, event ROI, MDF ROI, partner engagement, and regional marketing contribution.
• Provide regular performance updates to the VP of Global Demand Generation and regional leadership.

Head of Field and Channel Marketing

• Oversee hiring and termination of sales staff at Community level.
• Create and oversee training process and procedures including shadowing tours and outreach efforts.
• Conduct annual reviews and success plans when necessary.
• Oversee sales process at each community.
• Work closely with the sales team to create specific marketing plans for each community.
• Evaluate sales ratios, and provide ongoing training to sales team.
• Establish business development expectations and monitor efficiency at each community.
• Plan and partake in annual sales meetings.
• Create and maintain marketing process and procedures manual for communities.
• Conduct ongoing mystery shops with third party company to ensure quality control.
• Oversee Regional Sales Specialist.
• Communicate regularly with Executive Directors to discuss the performance of the Sales teams.

Regional Director of Sales – Marketing

• Oversee hiring and termination of sales staff at Community level including: Doing all final interviews of candidates.
• Create and oversee training process and procedures including shadowing tours and outreach efforts, etc.
• Partake in annual reviews and success plans when necessary.
• Oversee sales process at each community.
• Work closely with the sales team to create specific marketing plans for each community.
• Evaluate sales ratios, and provide ongoing training to sales team.
• Establish business development expectations and monitor the level of efficiency at each community.
• Plan and partake in annual sales meetings.
• Create and maintain marketing process and procedures manual for communities.
• Conduct ongoing mystery shops with third party company to ensure quality control.
• Oversee Regional Sales Specialist.
• Communicate regularly with Executive Directors to discuss the performance of the Sales teams at each respective community.
• Identify opportunities to grow, mentor and/or promote the Sales Directors.
• Meet or exceed occupancy and revenue goals within your region.
• Provide feedback and recommendations to upper level management with the goal to achieve and maintain excellent occupancy standards, revenue goals and best practices.

Regional Director of Sales – Southern CA

• Own the demand engine of a global semiconductor company
• Plan, execute, and measure go-to-market programs across channels and regions
• Integrate digital marketing, social media, and marketing operations
• Manage budget and vendor relationships
• Lead event management and measure event impact
• Report results to product lines and company leadership

Director, Growth Marketing – Operations

• Build our growth engine
• Develop the strategy that drives sustainable customer acquisition and pipeline growth
• Continuously expand Nooks' addressable audience and identify new opportunities to reach enterprise buyers
• Build a diversified growth engine that balances paid, owned, organic, partner, and emerging acquisition channels
• Develop annual growth strategies that align investments to measurable business outcomes
• Drive acquisition across every digital touchpoint
• Own the performance of every digital growth channel, including paid media, website, webinars, SEO, AEO/GEO, conversion optimization, and future acquisition programs
• Continuously improve how prospects discover, engage with, and convert through Nooks' digital experiences
• Partner with Brand, Communications, and Product Marketing to ensure exceptional storytelling is matched with exceptional performance
• Build a culture of experimentation
• Establish experimentation as a core operating principle across the Growth Marketing team
• Develop testing frameworks across acquisition channels, landing pages, messaging, offers, website experiences, and conversion paths
• Leverage AI to accelerate testing, optimize campaigns, improve personalization, and increase team productivity
• Encourage rapid learning, data-driven decision making, and continuous optimization
• Build world-class growth systems
• Lead Marketing Operations as the operational foundation of the Growth Marketing organization
• Ensure attribution, lead routing, automation, reporting, measurement, and data quality support confident business decisions
• Partner closely with Revenue Operations to create scalable systems that enable faster execution as the company grows
• Continuously improve operational efficiency through automation and AI
• Build and lead a high-performing team
• Lead and develop a growing Growth Marketing organization, including Paid Acquisition and Marketing Operations
• Coach marketers to combine analytical rigor with creativity, curiosity, and experimentation
• Build operating rhythms, measurement frameworks, and planning processes that help the team execute at a high level

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