Senior Director, Product Marketing

Senior Director of Product Marketing at G2 overseeing the go-to-market strategy for a diverse product portfolio. Collaborating with cross-functional teams and leading a talented marketing team.

Posted 7/16/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $250,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in product marketing strategy and execution, with a strong focus on go-to-market frameworks, messaging architecture, and cross-functional collaboration in a B2B SaaS environment. Proven ability to lead and develop high-performing teams while driving product adoption and alignment with customer success.

Highest-signal resume keywords

10+ Years Of Product Marketing ExperienceDirector-Level Or Above RoleEnd-To-End GTM Strategy OwnershipData-Driven Decision MakingBroad PMM Scope Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyProduct PositioningMessaging FrameworksValue Proposition DevelopmentProduct Adoption StrategiesMarket Data AnalysisIntegrated Launch ExecutionDigital Advertising ProductsPerformance ProductsAI Solutions

Soft Skills

Strategic PartnershipTeam LeadershipCross-Functional CollaborationAnalytical ThinkingCommunication Skills

Industry Keywords

B2B SaaSProduct Marketing ManagementCustomer SuccessBrand MarketingGrowth Marketing

About the role

Key responsibilities & impact

Own the go-to-market workstream across G2's full product portfolio
Serve as the primary strategic partner to Product leadership
Develop and maintain core positioning and messaging frameworks
Lead product marketing for G2's core seller products
Develop compelling value propositions, messaging, and content
Drive product adoption and expansion by partnering with Customer Success and Marketing
Own product marketing for G2's digital advertising and performance products
Build messaging architecture and go-to-market strategy
Drive strategic alignment across Brand and Growth Marketing
Lead and develop a talented product marketing team

Requirements

What you’ll need

10+ years of product marketing experience, with at least 4 years in a director-level or above role in a B2B SaaS environment.
Demonstrated track record of owning end-to-end GTM strategy and execution — from positioning and messaging through integrated launch — across a multi-product portfolio in a fast-moving environment.
Deep product partnership skills: experienced partnering with Product leadership upstream in the roadmap cycle, able to read a roadmap critically and shape market narrative early rather than waiting for a launch brief.
Broad PMM scope experience across multiple product types — ideally including data products, digital advertising or performance products, and AI or ecosystem solutions.
Analytical and data-driven: uses pipeline, product adoption, and market data to inform decisions and continuously improve GTM performance.

Benefits

Comp & perks

Flexible work
Ample parental leave
Unlimited PTO