Financial Planning and Analysis

• Maintain the consolidated three-statement model across all entities (US, India, Spain), supporting intercompany eliminations and entity roll-ups.
• Support the monthly consolidation process in partnership with Accounting and the Controller's organization.
• Track risks & opportunities (R&Os) and bridge consolidated actuals to plan and forecast.
• Build and refine models supporting capital allocation, scenario planning, and sensitivity analysis.
• Perform variance and trend analysis and ad hoc analysis to support leadership decisions.
• Support Corporate Development on post-acquisition tracking.
• Prepare MBR and Board deck financials and investor reporting packages with accuracy and consistency.
• Build executive-ready analysis of company performance against goals, budgets, and forecasts.
• Ensure consistency of key consolidated metrics across all reporting (TRR, EBITDA, uFCF, integration costs).

Senior Analyst, Corporate Finance

Sales Development Rep

• Actively connect with previously qualified and prospective software buyers via phone, SMS, email, and social media channels
• Identify decision makers at businesses and match them up with G2's monetizable PPL software markets
• Pre-qualify buyers to determine their needs and match them up with the best internal G2DM associate to facilitate the needs conversation
• Achieve quarterly quotas and daily KPI’s of a minimum of 120 calls per day
• Develop your sales skills through active participation in ongoing sales training

Sales Development Representative

Chief Marketing Officer

• Own the go-to-market workstream across G2's full product portfolio
• Serve as the primary strategic partner to Product leadership
• Develop and maintain core positioning and messaging frameworks
• Lead product marketing for G2's core seller products
• Develop compelling value propositions, messaging, and content
• Drive product adoption and expansion by partnering with Customer Success and Marketing
• Own product marketing for G2's digital advertising and performance products
• Build messaging architecture and go-to-market strategy
• Drive strategic alignment across Brand and Growth Marketing
• Lead and develop a talented product marketing team

Senior Director, Product Marketing

• Own Subscription Revenue & ARR Forecasting (30%)
• Lead Sales Capacity Planning & Expense Forecasting (30%)
• Partner with the GTM Organization (25%)
• Support Planning & Operating Rhythm (15%)

Director, Finance GTM

Safety Specialist

• Serve as the primary owner of complex Trust & Safety escalations from internal teams and external customers.
• Resolve high-impact, sensitive cases end-to-end with little to no supervision.
• Use SQL and BI tooling to independently investigate fraud trends across G2’s marketplace.
• Identify gaps in existing review integrity and fraud detection policies based on real-world investigation findings.

Senior Trust & Safety Specialist

Salesforce Developer

• Partnering directly with Customer Success and Customer Support business stakeholders to understand goals, OKRs, and process pain points — translating them into technical solutions without a PM or BSA intermediary
• Owning the full delivery lifecycle: requirements gathering, solution design, configuration, development, testing, deployment, documentation, and ongoing iteration
• Building and maintaining solutions across G2's post-sale tech stack, including Salesforce (Sales Cloud, Service Cloud), Salesforce Experience Cloud, Forethought, Catalyst, Slack, and ZoomInfo
• Developing within Salesforce using both declarative configuration and code — writing Apex classes, triggers, and Lightning Web Components (LWC) for solutions that go beyond what clicks can deliver
• Designing and deploying AI-powered GTM workflows — leveraging tools like Claude Code, Dust, and native AI capabilities within the stack to automate and augment how CS and Support teams operate
• Evaluating and integrating new tools as the ecosystem evolves, with a bias toward solutions that reduce manual work and accelerate time-to-value for business teams
• Maintaining the reliability, performance, and governance of the systems you own — including documentation, change management, and proactive monitoring

Senior Salesforce Engineer

Analytics Engineer

• Design and build data products that generate actionable insights for both internal stakeholders and external customers
• Develop and deploy AI agents and MCP-powered tooling to enable self-service access to data across the organization
• Own and contribute to key OKRs through data-led initiatives, partnering closely with Product Leadership and cross-functional teams
• Improve data quality, documentation, and governance practices to ensure the data layer is accurate, trusted, and AI-ready
• Lead exploratory and ad-hoc analyses for product and leadership partners, synthesizing complex data into clear, decision-ready recommendations
• Build and maintain BI infrastructure in Looker and Amplitude, including dashboards, explores, and self-service reporting layers
• Act as a data thought partner to product teams, proactively surfacing insights, flagging risks, and shaping strategy through a data lens

Data Analytics Specialist

Account Executive

• Drive revenue by understanding & aligning G2 solutions to your client’s objectives
• Capable of creating ideas for clients on how G2 fits into their strategy and effectively communicate those ideas via sales presentations
• Engage with clients by email and phone from initial contact to closed deal
• Prospect and drive new business in an assigned territory
• Build and maintain a healthy pipeline to meet sales goals
• Research and become a knowledge expert in industry trends and information

Account Executive, Mid-Market

• Own the full sales cycle from prospecting to close
• Develop and execute strategic territory and account plans to drive new logo acquisition across a targeted book of investors and software vendors
• Build CxO and Operating Partner-level relationships, becoming a trusted advisor to key decision-makers in Research, Business Development, Product, and Procurement
• Translate complex customer challenges into actionable, data-driven solutions using G2’s proprietary insights
• Shape deal strategy, pricing, and commercial models to meet revenue goals and customer needs
• Collaborate closely with Partnerships, cross LOB account teams, Product, Account Managers and Solution Consulting to deliver a seamless buyer experience and accelerate time-to-value
• Accurately forecast pipeline, opportunity stages, and closed-won revenue using Salesforce and other sales analytics tools
• Contribute feedback to G2 product and GTM teams to inform roadmap and positioning based on customer feedback

Account Executive, Data Solutions

AI Engineer

• Contribute across the full software stack to deliver user journeys to production, owning implementation quality from architecture to release
• Design and build agents that apply prompts, context, tools, and model reasoning to fulfill user journeys, generate content, and automate processes
• Apply sound software engineering and system design principles to produce solutions that are observable, maintainable, scalable, and production ready
• Validate solutions against functional requirements using both traditional QA methods, model-based evals, and agent tracing to ensure quality is measurable and reproducible
• Incorporate agentic software engineering techniques into the development workflow across the SDLC, from planning, design, implementation, testing, and maintenance
• Drive product definition with designers and PMs: ideate, explore, and prototype with stakeholders, then cut down possible options to arrive at deliverable, but well-rounded solutions
• Wholly conceive and ship features & MVP iterations early in the product definition phase that directly advance high-visibility organizational goals
• Strike the right balance between investment in UX quality and tending to practical business needs through the product development process.
• Partner with other engineering stakeholders to identify what technology makes possible, and what makes implementing a given product or feature hard. Bring that perspective into project scoping and prioritization
• Share knowledge, techniques, and agentic software engineering practices in async formats and dedicated venues, like technical discussions and team meetings
• Champion the use of AI solutions for engineering and product tasks, accelerate product velocity and team’s execution

Senior AI Engineer

Account Manager

• Own the referral pillar's OKRs — buyer traffic, qualified traffic share, referral-attributed revenue, and source diversification — across all four brands.
• Define the partnership portfolio: which motions matter, at what depth, and how they differ by brand.
• Build a prioritization framework balancing quick wins (vendor badges, podcasts, review sites) against strategic bets (cloud marketplaces, VC/PE portfolio programs, AI buyer-discovery surfaces).
• Identify, prioritize, and develop a diversified portfolio of partnership types that will drive Buyer traffic or users — spanning ecosystem and channel partners, affiliate and media partners, content and community partners, distributed product-led referral channels, and emerging buyer-discovery surfaces.
• Source, evaluate, and structure deals across a range of commercial models — including rate-card and CPA media buys, affiliate commission and rev-share structures, strategic data and integration partnerships, and zero-cost product-led arrangements — selecting the right model for the partner and the motion.
• Negotiate and manage partnership agreements end-to-end, from initial sourcing through contracting, launch, performance management, and renewal or wind-down.
• Build the operating infrastructure to manage partnerships at scale — partner platforms, tracking and attribution, onboarding workflows, and a self-serve layer for the long tail.
• Drive scalable onboarding and enablement resources for integration partners, including technical documentation, sandbox environments, and integration guides.
• Work cross-functionally with Product and Engineering to support partner development and ensure smooth integration experiences.
• Establish the referral dashboard in partnership with Insights & Planning: traffic, revenue, GP by partner, partner-sourced pipeline.
• Establish reporting cadences for affiliate and ecosystem partnership performance across revenue, engagement, and growth metrics.
• Use data to identify top-performing partners, optimize incentive structures, and prioritize investment across ecosystem and affiliate programs.
• Partner closely with Performance Marketing, AEO/SEO, Lifecycle, and Buyer Product leaders — referral is a connective tissue role across the Buyer org.
• Stay ahead of market trends in affiliate marketing and ecosystem-led growth to continuously evolve G2's partnership approach.
• Room to build and lead a team, scaling as programs mature.

Director, Buyer Growth Partnerships – Referral

Marketing

• Develop and execute comprehensive lifecycle marketing strategies for both software buyers and vendors, driving engagement, retention, and advocacy across all stages of the customer journey.
• Design and optimize email marketing campaigns to onboard, nurture, and reactivate users, leveraging segmentation and personalization to deliver relevant experiences.
• Own the end-to-end management of marketing automation workflows, including campaign ideation, build, QA, launch, and ongoing optimization.
• Analyze user behavior, campaign performance, and cohort trends to identify opportunities for lifecycle improvements and increased customer lifetime value.
• Conduct A/B testing and leverage analytics to continuously refine messaging, creative, and channel mix for optimal results.
• Collaborate with Product and Content teams to ensure consistent messaging and seamless experiences throughout the customer journey.
• Work closely with Product, CRO, and Engineering teams to implement messaging and engagement tactics on landing pages we leverage for Emails.
• Develop programs to convert, engage, and retain buyers on Capterra, GetApp, and Software Advice.
• Implement win-back and re-engagement campaigns to minimize churn and maximize retention among both buyers and vendors.
• Stay current with the latest Lifecycle and Email marketing trends, technologies, and best practices, bringing innovative ideas to the team.

Senior Lifecycle Marketing Manager

Sales Operations Manager

• Define and own the vision, multi-year roadmap, and operating model for G2's global sales enablement function, in close alignment with the company's revenue goals and GTM strategy
• Lead a high-performing enablement team; foster a culture of continuous improvement, learning, and accountability
• Serve as a strategic advisor and thought partner to senior sales leadership on all matters related to seller productivity, readiness, and ramp
• Own the enablement budget, headcount planning, and vendor relationships in partnership with Finance and HR
• Design and continuously improve scalable onboarding programs that measurably reduce time-to-productivity for new sales hires across all roles, levels, and segments
• Build and maintain a comprehensive continuous learning curriculum spanning sales methodology, product knowledge, competitive positioning, objection handling, and skills development
• Develop and scale manager enablement programs that equip frontline sales managers to coach effectively, drive rep development, and strengthen team performance
• Lead the design and delivery of major enablement events including Sales Kickoffs, New Hire Bootcamps, QBR preparation, and in-field readiness programs
• Own G2's sales content strategy; ensure sellers have timely access to accurate, high-quality, buyer-journey-mapped content — including pitch decks, battle cards, talk tracks, case studies, and ROI tools
• Evaluate, implement, and drive adoption of the sales enablement technology stack (e.g., Highspot, Gong, Hyperbound) across the global sales organization
• Establish and maintain a content governance model to ensure all seller-facing assets are current, on-message, and easily discoverable
• Partner with Revenue Operations to align enablement programs with CRM workflows, pipeline data standards, and forecasting processes
• Define and own the enablement analytics framework; leverage leading and lagging indicators — including ramp time, win rates, deal velocity, content utilization, and training completion — to measure program impact and ROI
• Present enablement insights, program results, and strategic recommendations to executive leadership on a regular cadence
• Collaborate closely with Product Marketing to translate messaging, competitive intelligence, and new product launches into field-ready assets and training programs
• Partner with Marketing on demand generation alignment, ICP/persona development, and campaign-to-close enablement
• Build strong relationships with sales leaders to ensure programs are tailored, adopted, and continuously improved based on field feedback