Artificial Intelligence

• Serves as a SME on emerging AI technology and how it is shaping other B2B software markets. Develops an authoritative view on AI and a deep understanding of what software buyers need to know to make informed buying decisions.
• Principals on the Market Research team are primarily focused on engaging with software vendors and supporting revenue team colleagues in explaining new markets, trends, and anything related to their subject matter area(s).
• Principals will own and continuously evolve a research roadmap for their SME focus area(s). Principals will identify new markets that have emerged and require a new category to be created, or existing categories to be adjusted, in G2’s taxonomy.
• Collaborates with the rest of the G2 Product R&D and market facing teams to develop and deliver new types of research offerings.
• Be a trusted advisor to team members with different experience from your own. Aid them in expanding their expertise, encourage their growth, and listen & share feedback.

Market Research Principal Analyst, AI

Account Executive

• Drive revenue by understanding & aligning G2 solutions to your client’s objectives
• Capable of creating ideas for clients on how G2 fits into their strategy and effectively communicate those ideas via sales presentations
• Engage with clients by email and phone from initial contact to closed deal
• Prospect and drive new business in an assigned territory
• Build and maintain a healthy pipeline to meet sales goals
• Research and become a knowledge expert in industry trends and information

Account Executive, Commercial

Account Manager

• Lead the renewal process with existing clients for upsell and cross selling
• Drive revenue by understanding and aligning G2 solutions to client objectives
• Negotiate contracts and close agreements to maximize profits
• Create comprehensive sales plans aligning G2 solutions with client growth strategies
• Drive revenue through book of business with emphasis on retention and growth
• Prospect and unlock expansion revenue by educating contacts on G2 solutions
• Build trust with key accounts and executive sponsors through relationship building
• Develop and deliver concise sales presentations online and in-person
• Manage a portfolio of accounts with emphasis on multi-threading and prospecting into new teams
• Support onboarding, handoff, and maintenance calls to ensure successful partnerships
• Collaborate with Customer Success Managers, Solutions Consultants, Customer Support, and the G2 Research Team to provide a world-class customer experience

Account Manager, Mid-Market

Product Marketing

• Partner with RevOps, Sales, Marketing, and CS to map GTM bottlenecks where AI can help
• Prototype fast using GPT-4, Claude, Zapier, Clay, Hex, Notion and similar tools to ship workflows
• Run pilots in-field with SDRs, AEs, and CSMs; shadow, iterate, and learn
• Measure ROI by quantifying hours saved, pipeline influenced, and conversion lifts
• Operationalize workflows: document and transition working flows to GTM Systems, Enablement, or Marketing Ops for scale
• Bridge planning in Piper with execution in Salesforce, Salesloft, G2 Intent, and Slack to modernize GTM
• Deploy self-serve Slack-triggered workflows to reduce prep/admin time and dynamically prioritize accounts
• Improve hand-offs across Salesforce, Salesloft, Gong, and G2 Intent to cut time-to-action
• Partner across functions to increase adoption of GTM tools and benchmark against best-in-class

GTM Engineer

Growth Marketing

• Develop a global growth strategy that aligns with our GTM approach of PLG/PLS (digital-first, humans in the loop)
• Lead the planning, execution, and optimization of initiatives aimed at increasing customer acquisition, activation, and retention
• Partner cross-functionally to connect the dots and remove roadblocks across Product, Customer Success and Sales
• Direct ownership of planning, execution and outcomes for Growth campaigns, including lifecycle emails, 1:1 nurture sequences, in-app notifications and nudges
• Run, measure and optimize campaigns to improve conversion, activation and upsell performance
• Collaborate with Product Marketing and Product to fine-tune messaging, targeting, and delivery
• Design, operationalize and maintain an end-to-end customer journey for Advertising, including upgrades to subscription products
• Outline customer and business outcomes, define success metrics and PQL signals, prioritize self-serve and digital touch-points, and add human intervention strategically
• Partner with RevOps to implement comprehensive tracking and measurement frameworks and ensure data accuracy
• Measure full-funnel performance, use analytics to prioritize growth initiatives, and provide regular updates and recommendations to VP/GM and leadership

Growth Lead, Advertising

Customer Success Manager

• Lead and manage Customer Support and Customer Review Programs teams to meet KPIs and service levels
• Oversee a global customer support organization and a campaign-focused review program team
• Manage ~4 managers/team leads and 20+ global resources across US, APAC, and EMEA
• Establish a unified operational vision while respecting distinct workflows and success metrics
• Deploy and optimize AI tooling and automation (e.g., Forethought) to improve productivity and resolution speed
• Optimize global coverage models for continuous service and cost efficiency
• Establish and monitor KPIs for human and technology-assisted productivity
• Maintain high customer satisfaction, ensure SLAs, and drive review volume and quality
• Hire, coach, create career paths, and promote continuous improvement and data-driven decisions
• Occasional early morning meetings to align with global teams

Director, Customer Engagement

Financial Planning and Analysis

• G2 is the world's largest and most trusted software marketplace helping businesses make software decisions
• Reporting to the VP of FP&A; key leader shaping company financial strategy and operational excellence
• Design, build, and refine sophisticated financial models (3-statement, revenue models) to deliver actionable insights
• Assess company performance vs goals, budgets, and forecasts; deliver monthly executive-ready analysis
• Ensure finance perspectives in performance discussions; analyze trends and work with BizOps on M&A models
• Collaborate with Revenue Operations on targets and ARR forecasting and with Employee Success on hiring plans
• Support creation of the annual operating plan, partner with SLT to embed financial insights into operating rhythm
• Elevate FP&A from reporting to strategic partner; mentor team and build a culture of proactive insight

Director, FP&A

Business Operations

Responsible for leading the Business Systems team and ensuring the effective operation and optimization of business applications and systems.
Oversees the implementation, maintenance, and support of critical business systems.
System Administration and Maintenance: Oversee the administration and maintenance of key business systems (e.g., CRM, ERP)
Ensure system reliability, performance, and security
Develop and implement system upgrades and patches
Project Management: Lead and manage business systems projects from initiation to completion
Coordinate with stakeholders to gather requirements and define project scope
Track project progress and ensure timely delivery
Team Leadership and Development: Manage and mentor the Business Systems team
Conduct performance reviews and provide feedback
Identify training needs and facilitate professional development