Growth Marketing

• Develop a global growth strategy that aligns with our GTM approach of PLG/PLS (digital-first, humans in the loop)
• Lead the planning, execution, and optimization of initiatives aimed at increasing customer acquisition, activation, and retention
• Partner cross-functionally to connect the dots and remove roadblocks across Product, Customer Success and Sales
• Direct ownership of planning, execution and outcomes for Growth campaigns, including lifecycle emails, 1:1 nurture sequences, in-app notifications and nudges
• Run, measure and optimize campaigns to improve conversion, activation and upsell performance
• Collaborate with Product Marketing and Product to fine-tune messaging, targeting, and delivery
• Design, operationalize and maintain an end-to-end customer journey for Advertising, including upgrades to subscription products
• Outline customer and business outcomes, define success metrics and PQL signals, prioritize self-serve and digital touch-points, and add human intervention strategically
• Partner with RevOps to implement comprehensive tracking and measurement frameworks and ensure data accuracy
• Measure full-funnel performance, use analytics to prioritize growth initiatives, and provide regular updates and recommendations to VP/GM and leadership

Growth Lead, Advertising

Customer Success Manager

• Lead and manage Customer Support and Customer Review Programs teams to meet KPIs and service levels
• Oversee a global customer support organization and a campaign-focused review program team
• Manage ~4 managers/team leads and 20+ global resources across US, APAC, and EMEA
• Establish a unified operational vision while respecting distinct workflows and success metrics
• Deploy and optimize AI tooling and automation (e.g., Forethought) to improve productivity and resolution speed
• Optimize global coverage models for continuous service and cost efficiency
• Establish and monitor KPIs for human and technology-assisted productivity
• Maintain high customer satisfaction, ensure SLAs, and drive review volume and quality
• Hire, coach, create career paths, and promote continuous improvement and data-driven decisions
• Occasional early morning meetings to align with global teams

Director, Customer Engagement

Financial Planning and Analysis

• G2 is the world's largest and most trusted software marketplace helping businesses make software decisions
• Reporting to the VP of FP&A; key leader shaping company financial strategy and operational excellence
• Design, build, and refine sophisticated financial models (3-statement, revenue models) to deliver actionable insights
• Assess company performance vs goals, budgets, and forecasts; deliver monthly executive-ready analysis
• Ensure finance perspectives in performance discussions; analyze trends and work with BizOps on M&A models
• Collaborate with Revenue Operations on targets and ARR forecasting and with Employee Success on hiring plans
• Support creation of the annual operating plan, partner with SLT to embed financial insights into operating rhythm
• Elevate FP&A from reporting to strategic partner; mentor team and build a culture of proactive insight

Director, FP&A

Business Operations

Responsible for leading the Business Systems team and ensuring the effective operation and optimization of business applications and systems.
Oversees the implementation, maintenance, and support of critical business systems.
System Administration and Maintenance: Oversee the administration and maintenance of key business systems (e.g., CRM, ERP)
Ensure system reliability, performance, and security
Develop and implement system upgrades and patches
Project Management: Lead and manage business systems projects from initiation to completion
Coordinate with stakeholders to gather requirements and define project scope
Track project progress and ensure timely delivery
Team Leadership and Development: Manage and mentor the Business Systems team
Conduct performance reviews and provide feedback
Identify training needs and facilitate professional development

Growth Lead, Advertising

Director, Customer Engagement

Director, FP&A

Director, Business Systems