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G2

Senior Lifecycle Marketing Manager

G2

Senior Lifecycle Marketing Manager focusing on strategies for software marketplace growth. Collaborating cross-functionally to execute lifecycle marketing and retention strategies.

Posted 6/3/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $105,000 - $118,000 per yearWebsite

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Develop and execute comprehensive lifecycle marketing strategies for both software buyers and vendors, driving engagement, retention, and advocacy across all stages of the customer journey.
  • Design and optimize email marketing campaigns to onboard, nurture, and reactivate users, leveraging segmentation and personalization to deliver relevant experiences.
  • Own the end-to-end management of marketing automation workflows, including campaign ideation, build, QA, launch, and ongoing optimization.
  • Analyze user behavior, campaign performance, and cohort trends to identify opportunities for lifecycle improvements and increased customer lifetime value.
  • Conduct A/B testing and leverage analytics to continuously refine messaging, creative, and channel mix for optimal results.
  • Collaborate with Product and Content teams to ensure consistent messaging and seamless experiences throughout the customer journey.
  • Work closely with Product, CRO, and Engineering teams to implement messaging and engagement tactics on landing pages we leverage for Emails.
  • Develop programs to convert, engage, and retain buyers on Capterra, GetApp, and Software Advice.
  • Implement win-back and re-engagement campaigns to minimize churn and maximize retention among both buyers and vendors.
  • Stay current with the latest Lifecycle and Email marketing trends, technologies, and best practices, bringing innovative ideas to the team.

Requirements

What you’ll need
  • Bachelor’s degree preferred, ideally in Marketing, Business, or a related field.
  • 5+ years of experience in lifecycle, retention, or CRM marketing, preferably in a SaaS, digital marketplace, or B2B environment.
  • Proven track record designing and executing successful Email marketing and Lifecycle marketing programs that drive engagement and retention.
  • Expertise in marketing automation, segmentation, and personalization; hands-on experience with leading platforms (e.g., Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze).
  • Strong analytical skills with experience in A/B testing, campaign analysis, and translating data into actionable insights.
  • Excellent project management, communication, and cross-functional collaboration skills.
  • Creative, customer-centric mindset with a passion for optimizing the user journey and delivering measurable business impact.

Benefits

Comp & perks
  • Flexible work
  • Ample parental leave
  • Unlimited PTO
  • Health insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
lifecycle marketingemail marketingmarketing automationsegmentationpersonalizationA/B testingcampaign analysisuser behavior analysiscustomer lifetime valueretention marketing
Soft Skills
project managementcommunicationcross-functional collaborationcreative mindsetcustomer-centric mindsetanalytical skills