Head of Growth Marketing

Nooks

Head of Growth Marketing at Nooks.ai, building customer acquisition engines and driving pipeline growth through innovative strategies. Leading a high-performing marketing team in a dynamic AI-focused environment.

Posted 7/14/2026full-timeSan Francisco • California • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Growth Marketing and Demand Generation, with a focus on building scalable acquisition engines and leveraging AI to optimize marketing performance. Proven ability to lead high-performing teams and develop measurement frameworks that drive sustainable customer acquisition and pipeline growth.

Highest-signal resume keywords

Growth Marketing LeadershipDigital Acquisition StrategiesAI-Driven OptimizationMarketing Operations ManagementData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingDemand GenerationPerformance MarketingDigital MarketingSEOAEO/GEOConversion Rate OptimizationWebinarsAnalyticsExperimentation

Soft Skills

Cross-Functional LeadershipCoachingCreativityCuriosityAnalytical Mindset

Tools & Technologies

Marketing AutomationAttribution ToolsReporting ToolsData Quality SystemsWeb Optimization Tools

Industry Keywords

B2B SaaSCustomer AcquisitionPipeline GrowthOperational EfficiencyHigh-Growth Environment

About the role

Key responsibilities & impact

Build our growth engine
Develop the strategy that drives sustainable customer acquisition and pipeline growth
Continuously expand Nooks' addressable audience and identify new opportunities to reach enterprise buyers
Build a diversified growth engine that balances paid, owned, organic, partner, and emerging acquisition channels
Develop annual growth strategies that align investments to measurable business outcomes
Drive acquisition across every digital touchpoint
Own the performance of every digital growth channel, including paid media, website, webinars, SEO, AEO/GEO, conversion optimization, and future acquisition programs
Continuously improve how prospects discover, engage with, and convert through Nooks' digital experiences
Partner with Brand, Communications, and Product Marketing to ensure exceptional storytelling is matched with exceptional performance
Build a culture of experimentation
Establish experimentation as a core operating principle across the Growth Marketing team
Develop testing frameworks across acquisition channels, landing pages, messaging, offers, website experiences, and conversion paths
Leverage AI to accelerate testing, optimize campaigns, improve personalization, and increase team productivity
Encourage rapid learning, data-driven decision making, and continuous optimization
Build world-class growth systems
Lead Marketing Operations as the operational foundation of the Growth Marketing organization
Ensure attribution, lead routing, automation, reporting, measurement, and data quality support confident business decisions
Partner closely with Revenue Operations to create scalable systems that enable faster execution as the company grows
Continuously improve operational efficiency through automation and AI
Build and lead a high-performing team
Lead and develop a growing Growth Marketing organization, including Paid Acquisition and Marketing Operations
Coach marketers to combine analytical rigor with creativity, curiosity, and experimentation
Build operating rhythms, measurement frameworks, and planning processes that help the team execute at a high level

Requirements

What you’ll need

8+ years of experience leading Growth Marketing, Demand Generation, Performance Marketing, or Digital Marketing at a high-growth B2B SaaS company
Proven track record of building acquisition engines that generate measurable pipeline and revenue growth
Deep expertise across paid media, website optimization, SEO, AEO/GEO, conversion rate optimization, webinars, lifecycle acquisition, and digital growth strategies
Strong analytical mindset with the ability to identify growth opportunities, diagnose bottlenecks, and make data-driven investment decisions
A relentless experimentation mindset: you constantly test new ideas, challenge assumptions, and optimize based on results
Experience leading Marketing Operations or partnering closely with Marketing Operations to build scalable systems and measurement frameworks
AI-first thinking with a passion for using AI to improve marketing performance, automate workflows, and uncover new growth opportunities
Strong cross-functional leadership with experience partnering closely with Sales, Product Marketing, Communications, RevOps, and Executive Leadership
Passion for building high-performing teams and developing exceptional marketers.

Benefits

Comp & perks

Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce.