Head of Field and Channel Marketing

Versa Networks

Head of Channel & Field Marketing leading regional marketing initiatives across the Americas for SaaS networking solutions. Collaborating with sales and partners to drive pipeline and growth.

Posted 7/15/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $175,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Campaign Planning and Execution, with a strong focus on B2B SaaS marketing, particularly in the cybersecurity and networking sectors. Proven ability to manage end-to-end campaign processes, drive measurable pipeline contributions, and collaborate effectively with sales and marketing teams across the Americas.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceCampaign Planning & ExecutionMDF ManagementSalesforce ProficiencyBilingual (English + Spanish/Portuguese)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningPerformance TrackingCo-Marketing ExecutionPartner EnablementBudget ManagementLead Follow-UpMetrics & ReportingPipeline ContributionLocalization StrategiesEvent Execution

Soft Skills

Project ManagementCollaborationCommunicationAdaptabilityStakeholder Management

Tools & Technologies

SalesforceMarketoMarketing Analytics Tools

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA Preferred

Industry Keywords

CybersecurityNetworkingB2B MarketingField MarketingChannel Marketing

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Campaign Planning & Execution: Design and execute integrated regional campaigns aligned with Americas pipeline goals.
Manage end-to-end campaign processes: planning, budgeting, execution, lead follow-up, and performance tracking.
Collaborate with Global Demand Gen to localize and amplify campaigns for the Americas market.
Design and Develop a scalable Partner program.
Channel Marketing (Partner & Alliances Support): Lead co-marketing with key partners, VARs, distributors, MSSPs, and service providers.
Own the MDF process: allocation, approvals, execution support, and ROI measurement.
Build scalable partner enablement kits (campaign-in-a-box, playbooks, content).
Execute joint events, webinars, and digital campaigns with partners.
Field Marketing (Direct Sales Support): Partner with Americas Sales leadership to design pipeline-building programs: executive roundtables, roadshows, webinars, trade shows, customer advisory boards.
Support ABM and territory-level campaigns for high-value accounts.
Drive regional customer advocacy, references, and success stories.
Regional GTM Strategy & Alignment: Act as the bridge between Global Marketing, Americas Sales, and Channel teams.
Adapt messaging and tactics for U.S., Canada, and LATAM markets (localization when required).
Provide feedback from the field to shape global campaigns and product launches.
Metrics & Reporting: Track KPIs including pipeline sourced/influenced, event ROI, MDF ROI, partner engagement, and regional marketing contribution.
Provide regular performance updates to the VP of Global Demand Generation and regional leadership.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
8+ years of B2B SaaS marketing experience with a mix of field and channel marketing.
Proven experience in the SaaS B2B industry, preferably in the cybersecurity/ Networking sector or SaaS companies.
Strong track record of driving measurable pipeline contribution via field and partner campaigns.
Expertise in co-marketing execution, MDF management, and partner enablement.
Skilled in Salesforce, Marketo, and marketing analytics tools.
Exceptional project management, collaboration, and communication skills.
Ability to thrive in a high-growth, fast-paced environment with multiple stakeholders.
Willingness to travel within the Americas (approx. 25–35%).
Bilingual (English + Spanish/Portuguese) a plus for LATAM support.

Benefits

Comp & perks

Competitive Salary & Incentives: We offer a competitive compensation package with and pre-IPO equity to reward your hard work and dedication.
Health & Wellness: Comprehensive medical, dental, and vision insurance plans to ensure you and your family stay healthy and covered.
Paid Time Off (PTO): Enjoy a generous PTO policy that includes vacation days, sick leave, and paid holidays to recharge and take care of personal matters.
Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility of remote work, and hybrid option to create the work schedule that works best for you.
Professional Development: We believe in continuous learning. Access to training, certifications, and educational resources to help you grow in your career and stay ahead of industry trends.
Employee Recognition: We celebrate achievements both big and small, with regular recognition programs and awards that highlight your contributions to our collective success.
Collaborative Culture: Be part of a dynamic, inclusive, and supportive team where innovation and collaboration are at the heart of everything we do.
Parental Leave: Generous parental leave policies to support you during life's important moments.