Director, Global Strategic Marketing

Repligen Corporation

Director of Strategic Marketing for Repligen leading global marketing for the Chromatography business unit. Driving customer preference and revenue growth through innovative marketing strategies and AI-driven capabilities.

Posted 7/16/2026full-timeRemote • California, Massachusetts, New Hampshire, New Jersey • 🇺🇸 United StatesLead💰 $168,750 - $258,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing global marketing strategies for the Chromatography portfolio, leveraging AI tools to enhance campaign efficiency and drive revenue growth. Proven ability to analyze market trends and customer needs while leading cross-functional teams to achieve marketing objectives.

Highest-signal resume keywords

Global Marketing Strategy DevelopmentChromatography ExpertiseAI Integration in MarketingMarket Analysis and PositioningLeadership and Talent Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation ProgramsMarket PositioningSegmentationValue Proposition DevelopmentGo-To-Market StrategyIntegrated Marketing CampaignsKPI ManagementBudget ManagementProduct CommercializationDigital Marketing Tools

Soft Skills

Influencing Without AuthorityCollaborationLeadership

Tools & Technologies

AI ToolsDigital Marketing Platforms

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Advanced Scientific Degree Preferred

Industry Keywords

Life SciencesBioprocessingDownstream BioprocessingTechnical Markets

About the role

Key responsibilities & impact

Own the development and execution of global marketing strategies and annual plans for the Chromatography portfolio
Translate business objectives into multi-channel demand generation programs that drive pipeline growth, customer acquisition, and revenue
Define and evolve market positioning, segmentation, and value propositions to strengthen Repligen’s leadership in biologics production
Champion the integration of AI across marketing workflows
Leverage AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy
Lead deep analysis of market trends, customer needs, competitive dynamics, and total addressable market
Develop and execute integrated, multi-channel marketing campaigns across digital, technical, and field channels
Partner closely with Product Management, Commercial, Applications, and Marketing teams to align on strategy, execution, and performance
Own marketing KPIs and budget, ensuring strong ROI and alignment with business objectives

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field; MBA or advanced scientific degree preferred
10+ years of marketing experience in life sciences, bioprocessing, or related industries
Experience in chromatography or downstream bioprocessing strongly preferred
Proven track record in global product commercialization and integrated marketing strategy development
Deep expertise in segmentation, positioning, value proposition development, and go-to-market strategy in technical markets
Demonstrated experience leveraging AI and digital tools to improve marketing productivity and performance
Strong leadership and talent development experience, with the ability to influence without authority

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Retirement benefits
Flexible spending accounts
Paid time off
Variable cash programs (bonus or commission)
Equity opportunities