Veriforce

Product Marketing

• Lead and develop our regional Product Marketing teams in Canada and the UK, while owning product marketing responsibilities for the US.
• Set the strategic direction, lead by example, and stay deeply involved in day to day execution.
• Write compelling messaging, create sales enablement tools, and lead product launches directly as the team scales.
• Provide hands on leadership and mentorship to the Canadian and UK PMM, ensuring their growth and alignment across regions.
• Set the global vision and roadmap for product marketing - with structure, scale, and clarity.
• Build a repeatable, high impact function that aligns with GTM and product priorities.
• Hire, develop, and lead a high performing, geographically distributed team over time.
• Translate complex product capabilities into clear, compelling messaging tailored to personas and industries.
• Write and oversee content across touchpoints - including in app, web, sales decks, newsletters, and more.
• Partner with UX/design to bring product stories to life in ways that engage and educate.
• Lead product and feature launches - from planning through execution - ensuring consistent communication and cross-functional alignment.
• Create and maintain a scalable launch playbook and GTM toolkit.
• Build materials that enable GTM teams to confidently position and sell - battlecards, one-pagers, talk tracks, demo narratives, etc.
• Lead enablement sessions and support teams through complex product updates or launches.
• Establish a clear view of the competitive landscape and position Veriforce effectively.
• Partner with internal teams (Product, VOC, Analytics) to continuously refine messaging based on feedback and performance.
• Act as the connective tissue between Product, Sales, Marketing, and Customer Success.
• Drive alignment and feedback loops that improve how we bring products to market.

Group Director – Product Marketing

Copywriter

• Write clear, concise, and differentiated product messaging for enablement, one-pagers, newsletters, and customer communications.
• Define and articulate our value proposition and competitive differentiation.
• Support product launches with website copy, enablement materials, and collateral that drive engagement.
• Use AI based tools to streamline content creation and testing, ensuring messaging is both high quality and delivered faster.
• Translate complex data and performance metrics into narratives that highlight trends, impact, and opportunity.
• Partner with analysts to create data driven reports, dashboards, and executive summaries that are clear, concise, and compelling.
• Write accompanying copy for visual dashboards and infographics to reinforce key insights.
• Draft feature announcements, change communications, and customer feedback summaries.
• Help transform user research and focus group results into stories and recommendations for internal and external audiences.
• Support creation of customer case studies and testimonials.
• Write and edit PowerPoint content to ensure clarity, flow, and strategic impact.
• Collaborate with the Product &amp; Experience Designer to pair powerful visuals with equally strong messaging.
• Adapt messaging for audiences including internal teams, customers, partners, and the board.
• Maintain a consistent voice and tone across all deliverables.
• Create and manage messaging frameworks and content guidelines to ensure alignment across teams.
• Edit and refine content from other stakeholders for clarity, impact, and style.

Senior Copywriter, Product Marketing

Product Manager

• Design and implement scalable VoC programs tailored to the US market, including: Digital surveys, Focus groups, Customer advisory boards, Product feedback sessions
• Build repeatable processes for gathering and synthesizing customer, prospect, and internal stakeholder feedback across segments.
• Own the role of customer advocate in product planning, ensuring customer needs—not assumptions—drive roadmap priorities.
• Partner with product leaders to ensure insights inform investment decisions, backlog prioritization, and feature scoping.
• Influence roadmap and GTM strategy by providing a clear picture of what customers in the US need, use, and value.
• Use tools such as Pendo (or equivalent) to analyze product engagement across the US customer base.
• Correlate usage data with customer sentiment to identify opportunities, friction points, and unmet needs.
• Drive tight alignment between regional insights and global product direction.
• Ensure the field and product teams are connected through ongoing information-sharing and feedback loops.
• Collaborate with Product Ops, Engineering, Marketing, and Product Management to bring the voice of the US market to life in our solutions.
• Launch and operationalize a formal VoC program in the US, including surveys, focus groups, and a regular cadence of structured feedback.
• Stand up US-based customer advisory boards or feedback groups aligned to key customer types and segments.
• Deploy and maintain usage tracking tools (e.g., Pendo) to generate insight dashboards and behavior-based feedback loops.
• Establish a monthly or quarterly deliverable for US customer insight summaries to influence roadmap planning.
• Build consistent, trusted working rhythms with the US GTM team and global product managers.
• Deliver at least 3 examples in the first year where US VoC input directly influenced product roadmap or feature decisions.
• Define key success measures and begin tracking baseline performance to assess the impact of VoC programs.
• Create insight repositories, reporting templates, interactive dashboards, communication toolkits, and training materials to enable product and commercial teams to consistently leverage market and customer intelligence.

Product Manager, Voice of the Customer

• Serve as the go-to product marketing expert for Canada, tailoring global strategy for local execution.
• Own positioning, messaging, and enablement content that reflects Canadian customer needs and industry context.
• Partner closely with Canadian commercial and GTM leaders to ensure product marketing aligns with sales priorities and fuels revenue growth.
• Develop clear, differentiated messaging frameworks that highlight Veriforce’s value in safety, compliance, and risk management.
• Deliver enablement content in English and French, ensuring it resonates with Canadian buyers.
• Provide sales teams with playbooks and tools that help them shorten sales cycles and improve win rates.
• Own Canadian product and feature launches end-to-end—from market readiness to adoption measurement.
• Create high-impact collateral (case studies, proposals, competitive tools, FAQs) tailored to Canadian industries.
• Partner with Product, Sales, and Customer Success to ensure launches meet adoption and revenue goals.
• Build and roll out product marketing playbooks and processes across Canadian GTM teams.
• Train and enable sales teams regularly, equipping them with the insights and tools to engage Canadian buyers effectively.
• Capture and analyze Canadian customer, industry, and competitive insights.
• Share feedback loops with global product and marketing teams to influence strategy and roadmap decisions.

Product Marketing Manager

• Design wireframes, mockups, and interactive prototypes for new features and updates.
• Incorporate motion and interactive elements for use in product marketing, testing, focus groups, and customer feedback.
• Translate product requirements and customer insights into intuitive, engaging solutions.
• Develop newsletters, one-pagers, campaign visuals, enablement and launch materials.
• Use motion graphics and animations to make communications more engaging.
• Simplify complex product concepts into visuals that are easy to understand and leverage AI-driven tools for efficiency.
• Create dashboards, infographics, and visual reports that turn complex analytics into clear insights.
• Design visual frameworks that highlight performance trends for both technical and executive audiences and support competitive intelligence deliverables.
• Transform PowerPoint decks into polished, high impact presentations adapted for customers, partners, leadership, and the board.
• Maintain a consistent visual identity across all deliverables and evolve design standards, templates, and workflows to improve efficiency and quality.

Senior Designer, Product Marketing

• Assist in managing the roadmap for Salesforce, Zuora, and Microsoft Dynamics, ensuring priorities align with business needs.
• Partner with cross-functional teams (Engineering, Admin, Operations) to deliver system enhancements, including AI/ML-powered workflows.
• Document feature requirements, user stories, and acceptance criteria under guidance of the Product Manager.
• Act as the voice of internal users by gathering feedback from GTM, Customer Success, and operational teams.
• Analyze opportunities to leverage AI/ML to automate tasks, streamline reporting, and improve workflows.
• Support stakeholder workshops, user testing, and post-launch feedback collection.
• Work with Engineering and Admin teams to test, validate, and release enhancements across Salesforce, Zuora, and Dynamics.
• Partner with analytics teams to ensure system-generated data supports business and customer insights.
• Support rollout and adoption activities, including training, documentation, and communications.
• Collaborate with Product Operations, Commercial, and Customer Success to ensure new features are adopted and delivering value.
• Help track and report on system performance, usage, and efficiency metrics.
• Support the migration of contractor management workflows from Dynamics to Salesforce and contribute to AI/ML-enabled automation and dashboarding efforts.

Associate Product Manager, Systems Applications

• Design and implement scalable Voice of the Customer (VoC) programs tailored to the Canadian market (digital surveys, focus groups, customer advisory boards, product feedback sessions)
• Build repeatable processes for gathering and synthesizing customer, prospect, and internal stakeholder feedback across segments
• Serve as the customer advocate in product planning to ensure customer needs drive roadmap priorities
• Partner with product leaders to ensure insights inform investment decisions, backlog prioritization, and feature scoping
• Influence roadmap and GTM strategy by providing insights on what Canadian customers need, use, and value
• Use tools such as Pendo (or equivalent) to analyze product engagement across the Canadian customer base and correlate usage data with customer sentiment
• Drive alignment between regional insights and global product direction and maintain information-sharing feedback loops with field teams
• Collaborate with Product Ops, Engineering, Marketing, and Product Management to operationalize Canadian market needs
• Engage directly with customers, prospects, and advisory groups; facilitate structured feedback programs and present insights to senior stakeholders
• Key 12–18 month deliverables: establish VoC framework, stand up Canadian customer advisory/feedback cadence, deploy product usage analytics, create Canadian market insight reporting cadence, build strong regional/global interlocks, demonstrate tangible product strategy influence, define VoC impact metrics, and create market intelligence resources

Product Manager, Voice of Customer

• Own the product vision and roadmap for innovation for the Contractor segment in the Canadian products
• Balance short-term delivery to support Client-driven and regulatory-mandated contractor participation with long-term product integration, differentiation and standalone utility
• Build segment strategies tailored to regional market dynamics
• Partner with the Product manager – Integration on strategy and execution for the integration of the Canadian product sets (CW and SCC) balancing the need to innovate our products whilst also moving all products into 1 globally unified platform
• Drive a roadmap that reflects the dual nature of the Contractor segment: compliance-focused onboarding and value-generating workflows along with balancing a mixture of innovation and integration of products
• Ensure platform configuration supports regional credentialing schemes and regulatory rulesets, such as CHAS or SafeContractor in the UK, and other local standards in North America
• Partner with UX and Product Experience to support localized language, document, and experience requirements
• Partner with the operational and commercial teams on delivery of optimized workflows to enhance contractor experience and efficiency
• Represent the Contractor perspective across buyer and administrative users, from onboarding through renewal
• Gather insight through interviews, focus groups, surveys, and analytics across territories to identify opportunities for both compliance enablement and deeper value creation
• Collaborate with Product Intelligence to track regional competitor offerings, market shifts, and user preferences
• Identify and prioritize roadmap opportunities that deliver standalone value to Contractors, such as business insights, credential portability, reputational tools, network visibility, or operational dashboards
• Explore monetization and packaging strategies that support voluntary adoption and contractor-led growth in the long term to ultimately increase the number of products per contractor
• Work closely with Marketing to position and articulate the “Why Buy Without Mandate” narrative
• Partner with regional GTM leaders to ensure roadmap investments continue to drive contractor acquisition, conversion, and engagement via existing client relationships
• Collaborate with Sales and CS teams to define enablement tools and messaging tailored to regional contractor types
• Support evolving contractor pricing and packaging in partnership with Product Marketing and Finance
• Own KPIs for the Contractor segment including acquisition, credential submission rates, renewal, satisfaction, and revenue—segmented by region and source (mandated vs. voluntary)
• Use data and feedback to adjust prioritization and improve performance across GTM models
• Support Board- and ELT-level reporting on product impact, including insights into market traction and growth levers
• Deliver a regionally localized contractor integration and innovation roadmap that meets our platform future state plan, client mandates, regulatory expectations, and GTM support goals
• Build out a plan and execute on our platform integration aspirations
• Launch 1–2 product enhancements or feature sets that provide contractor-perceived value beyond compliance, improving retention or satisfaction
• Improve support for UK-specific contractor workflows and credentialing schemes while identifying scalable patterns for broader markets
• Establish contractor product performance tracking that distinguishes between mandated and voluntary users, with corresponding insight into growth opportunities
• Begin positioning the Contractor product as a source of business enablement and operational credibility—not just a checkbox for compliance

Product Manager, Platform Integration

Product Operations

• Partner with Product Managers, Product Owners, and Engineering to understand upcoming releases and their operational impacts
• Coordinate and communicate release timelines, key changes, and downstream effects to affected departments (Customer Success, Support, Product Marketing, Training)
• Prepare and distribute comprehensive Product Release Notes and related documentation
• Analyze product analytics (e.g., Pendo) to track adoption and identify friction points
• Collaborate with Product and Customer Success to drive user adoption campaigns or improvements based on usage data
• Recommend improvements to release readiness or delivery processes to enhance customer impact and internal efficiency
• Serve as the internal point of contact for questions related to contractor-facing product releases
• Provide briefings to frontline teams who support or train contractor users
• Coordinate with Product Marketing to align on external messaging and education materials
• Maintain a central repository of release documentation, timelines, and impact summaries
• Facilitate feedback collection from internal teams on release success and areas for improvement
• Contribute to the development of a standardized product delivery playbook for the contractor segment

Product Operations Manager

Customer Support

• Handle inbound communications via phone, email, and live chat, specializing in product lines (CompliancePro, Verisource, PEC Learn, and more)
• Complete Veriforce’s CSR I certification program within 10 weeks of employment
• Deliver effective, professional, and unparalleled support to customers via chat, email, and phone
• Meet or exceed customer satisfaction scores, response/resolution times, and other SLAs
• Report new and emerging issues to appropriate stakeholders with a solution-oriented attitude
• Drive product adoption, share best practices, and implement optimization strategies to help customers obtain maximum value
• Collaborate with internal teams to resolve customer concerns
• Accurately document all customer interactions in Salesforce
• Achieve CSR II certification within 2 years, gaining expertise in another product area and a specialization

Customer Support Representative

Sales Development Rep

• Populate outside sales funnel with well-qualified, late-stage opportunities
• Engage with inbound and outbound leads to qualify, identify needs, generate interest
• Work closely with Marketing and Outside Sales to create territory plans and execute go-to-market strategy
• Prospect via cold calls, emails, networking
• Conduct market and prospect research using LinkedIn, Zoom Info, google, etc.
• Respond to, engage, and qualify inbound marketing leads
• Articulate key value propositions by prospect role and company industry
• Overcome objections and generate interest in Veriforce solutions
• Schedule introductory meetings (discovery/qualification) with prospects for the Outside Sales Reps
• Log all activities and maintain detailed notes in Salesforce.com
• Participate in weekly plan and review sessions with the Sales Development Manager
• Participate in weekly sales and marketing pipeline generation and key target strategy calls
• Hit or exceed monthly qualified appointment quotas
• Travel up to 10% to attend conferences, tradeshows or company meetings

Sales Development Representative

Client Services Representative

• Play a crucial part in ensuring the satisfaction and success of clients by providing day-to-day support, basic client management, simple report generation, and assisting with cross-functional support-related escalations.
• Proficient in understanding and addressing client needs, demonstrating how Veriforce’s products and services align with client requirements.
• Provide client support and resolve issues using Salesforce and Veriforce proprietary software.
• Maintain a high standard of support by promptly and professionally communicating through email, phone, and virtual meetings.
• Diligent record-keeping to ensure accurate documentation of all client support activities.
• Proactively uncover root causes of issues and exhibit a commitment to excellence in support.
• Generate and format basic client reports within the Veriforce platform and Excel.
• Foster collaboration by working closely with colleagues, providing seamless support across teams including inside sales and customer success.

Client Support Associate

• Own product strategy, roadmap, and performance for back-office systems (Salesforce, Zuora, Microsoft Dynamics) and related internal platforms
• Incorporate AI/ML-powered features such as predictive analytics, workflow automation, and intelligent recommendations
• Prioritize system enhancements to streamline onboarding, sales, customer support, service delivery, and internal workflows
• Define, manage, and communicate roadmaps balancing quick wins with long-term platform evolution
• Partner with Engineering, Admin, and Operations to design and deliver AI/ML-driven capabilities
• Ensure system designs are scalable, configurable, and integrated with other product and service delivery systems
• Serve as the voice of internal platform users and gather insights from GTM, Customer Success, and operations
• Identify opportunities to automate repetitive tasks, improve reporting, and surface actionable insights
• Partner with analytics teams to ensure system-generated data supports operational and customer-facing intelligence
• Collaborate cross-functionally to ensure AI-enabled system changes are adopted, and support training and enablement
• Define and monitor KPIs for AI-powered efficiency gains, system adoption, and operational impact
• Provide executive-level updates on system performance, roadmap progress, and measurable AI-driven outcomes
• Lead key outcomes including Dynamics-to-Salesforce migration, deploying AI/ML enhancements, automation workflows, AI-powered reporting, and governance model establishment