Product Marketing

• Serve as the go-to product marketing expert for Canada, tailoring global strategy for local execution.
• Own positioning, messaging, and enablement content that reflects Canadian customer needs and industry context.
• Partner closely with Canadian commercial and GTM leaders to ensure product marketing aligns with sales priorities and fuels revenue growth.
• Develop clear, differentiated messaging frameworks that highlight Veriforce’s value in safety, compliance, and risk management.
• Deliver enablement content in English and French, ensuring it resonates with Canadian buyers.
• Provide sales teams with playbooks and tools that help them shorten sales cycles and improve win rates.
• Own Canadian product and feature launches end-to-end—from market readiness to adoption measurement.
• Create high-impact collateral (case studies, proposals, competitive tools, FAQs) tailored to Canadian industries.
• Partner with Product, Sales, and Customer Success to ensure launches meet adoption and revenue goals.
• Build and roll out product marketing playbooks and processes across Canadian GTM teams.
• Train and enable sales teams regularly, equipping them with the insights and tools to engage Canadian buyers effectively.
• Capture and analyze Canadian customer, industry, and competitive insights.
• Share feedback loops with global product and marketing teams to influence strategy and roadmap decisions.

Product Marketing Manager

Director, Product Marketing

Director, Technical Product Marketing

Director of Product Marketing

Product Marketing Manager

Product Marketing Manager