Senior Designer, Product Marketing
Veriforce
Product Marketing Manager
Veriforce
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Serve as the go-to product marketing expert for Canada, tailoring global strategy for local execution.
- Own positioning, messaging, and enablement content that reflects Canadian customer needs and industry context.
- Partner closely with Canadian commercial and GTM leaders to ensure product marketing aligns with sales priorities and fuels revenue growth.
- Develop clear, differentiated messaging frameworks that highlight Veriforce’s value in safety, compliance, and risk management.
- Deliver enablement content in English and French, ensuring it resonates with Canadian buyers.
- Provide sales teams with playbooks and tools that help them shorten sales cycles and improve win rates.
- Own Canadian product and feature launches end-to-end—from market readiness to adoption measurement.
- Create high-impact collateral (case studies, proposals, competitive tools, FAQs) tailored to Canadian industries.
- Partner with Product, Sales, and Customer Success to ensure launches meet adoption and revenue goals.
- Build and roll out product marketing playbooks and processes across Canadian GTM teams.
- Train and enable sales teams regularly, equipping them with the insights and tools to engage Canadian buyers effectively.
- Capture and analyze Canadian customer, industry, and competitive insights.
- Share feedback loops with global product and marketing teams to influence strategy and roadmap decisions.
Requirements
- 5+ years of proven B2B Product Marketing experience, ideally in compliance, workforce, energy, or technology-driven industries.
- Demonstrated ability to own product marketing strategy for a region and deliver measurable impact.
- Fluent in English and French (spoken and written).
- Proven success in partnering with sales and commercial leadership to drive go-to-market success.
- Experience developing and rolling out product marketing playbooks, processes, and messaging frameworks.
- Strong storytelling, written, and presentation skills.
- Highly organized, able to manage multiple priorities in a fast-paced environment.
- Pragmatic Institute certifications are a plus.
- Growth mindset with a focus on accountability and continuous improvement.
Benefits
- Medical Benefits (medical, dental, vision, paramedical)
- Critical Illness, Life and Disability Insurance
- Vacation, Sick and Personal Time Off
- Remote work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B Product Marketingproduct marketing strategymessaging frameworksenablement contentsales playbookscollateral creationadoption measurementcompetitive analysismarket readinessrevenue growth
Soft skills
storytellingwritten communicationpresentation skillsorganizational skillsmulti-priority managementcollaborationtraining and enablinggrowth mindsetaccountabilitycontinuous improvement
Certifications
Pragmatic Institute certifications
