Product Marketing Manager, Customer Insights & Community
Deel
Cloud
Product Marketing Manager, Customer Insights & Community
Deel
full-time
Posted on:
Origin: • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- As a Product Marketing Manager, you will collaborate cross-functionally with product, sales, design, customer success, and marketing teams to drive customer-centric go-to-market strategies. You’ll own customer insights, launch campaigns that amplify customer voices, and manage org-wide programs to extract actionable insights.
- You’ll build Deel’s global community engine from the ground up, defining how workers and HR, IT, and Payroll leaders fuel our launches, shape our roadmap, and how data turns into decisive action across Product, Marketing, and GTM.
- Be the owner of our Advisory Boards and scale HR, IT, and Payroll Advisory Boards end-to-end. Launch and facilitate monthly sessions that surface sharp insights, strengthen advocacy, and deepen executive relationships.
- Turn feedback into action. Translate board signals into crisp recommendations that influence product bets, GTM priorities, and marketing narratives, and close the loop with stakeholders.
- Power Deel’s community from zero to one. Design and run programs, campaigns, and experiences that leverage members of the customer advisory board, Deel Advocates program, and power users to fuel our launches. Amplify launches with community. Operationalize a playbook that turns community energy into earned reach during product announcements—brief advocates, seed assets, and measure impact.
- Own customer storytelling. Lead interviews and partner with Field Marketing to ship standout case studies and customer-centric campaigns; collaborate with PR to place customer voices in media.
- Lead audience research. Run consumer and market studies to map needs and opportunities; instrument VoC pipelines and build automated dashboards/alerts so stakeholders always have live insight to steer the roadmap.
- Be the single source of truth on buyers. Own creation, refresh, and governance of personas and ICPs so GTM teams operate from one authoritative playbook.
- Be the on-call customer voice. Advise any team with fast, data-backed guidance—bringing clarity on audience, message, and motion when it matters most.
Requirements
- 4+ years of experience in product marketing management sales-led growth or consumer marketing within a fast-paced, hyper-growth global tech environment
- Strategic thinker and hands-on doer with a strong bias for action—you’re customer-obsessed, eager to join customer calls, and driven to uncover deep insights into their behaviors, motivations, and pain points
- Proven ability to lead and execute complex, cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Comms
- Strong analytical and creative skills—you know how to distill quantitative and qualitative data into compelling, insight-driven narratives that convert and resonate
- Excellent communicator and storyteller, with experience enabling internal teams and influencing stakeholders through clear, customer-informed positioning and content
