Product Marketing Manager, Customer Insights & Community
Deel
Cloud
Product Marketing Manager, Customer Insights & Community
Deel
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Own and scale HR, IT, and Payroll Advisory Boards end-to-end; launch and facilitate monthly sessions to surface insights and deepen executive relationships
- Translate board feedback into crisp recommendations that influence product bets, GTM priorities, and marketing narratives; close the loop with stakeholders
- Design and run community programs, campaigns, and experiences leveraging advisory board members, Advocates program, and power users to fuel launches
- Amplify product launches with community: brief advocates, seed assets, and measure impact; operationalize a playbook to convert community energy into earned reach
- Lead customer storytelling: conduct interviews, partner with Field Marketing to produce case studies and customer-centric campaigns; collaborate with PR to place customer voices in media
- Lead audience research: run consumer and market studies, map needs and opportunities, and instrument VoC pipelines with dashboards/alerts
- Own creation, refresh, and governance of buyer personas and ICPs so GTM teams operate from one authoritative playbook
- Act as on-call customer voice advising teams with fast, data-backed guidance on audience, message, and motion
Requirements
- 4+ years of experience in product marketing management, sales-led growth or consumer marketing within a fast-paced, hyper-growth global tech environment
- Strategic thinker and hands-on doer with a strong bias for action
- Customer-obsessed; eager to join customer calls and uncover deep insights into behaviors, motivations, and pain points
- Proven ability to lead and execute complex, cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Comms
- Strong analytical and creative skills; ability to distill quantitative and qualitative data into compelling, insight-driven narratives
- Excellent communicator and storyteller; experience enabling internal teams and influencing stakeholders through clear, customer-informed positioning and content
- Experience running consumer and market studies, instrumenting VoC pipelines, and building automated dashboards/alerts
- Experience designing and running community programs, advisory boards, and advocacy campaigns
- Ability to own creation, refresh, and governance of personas and ICPs
- English fluency (application asks to confirm ability to speak, read, and write English fluently)
- Work authorization in country of residence (application collects work authorization information)
