Veriforce

Product Manager, Voice of the Customer

Veriforce

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Design and implement scalable VoC programs tailored to the US market, including: Digital surveys, Focus groups, Customer advisory boards, Product feedback sessions
  • Build repeatable processes for gathering and synthesizing customer, prospect, and internal stakeholder feedback across segments.
  • Own the role of customer advocate in product planning, ensuring customer needs—not assumptions—drive roadmap priorities.
  • Partner with product leaders to ensure insights inform investment decisions, backlog prioritization, and feature scoping.
  • Influence roadmap and GTM strategy by providing a clear picture of what customers in the US need, use, and value.
  • Use tools such as Pendo (or equivalent) to analyze product engagement across the US customer base.
  • Correlate usage data with customer sentiment to identify opportunities, friction points, and unmet needs.
  • Drive tight alignment between regional insights and global product direction.
  • Ensure the field and product teams are connected through ongoing information-sharing and feedback loops.
  • Collaborate with Product Ops, Engineering, Marketing, and Product Management to bring the voice of the US market to life in our solutions.
  • Launch and operationalize a formal VoC program in the US, including surveys, focus groups, and a regular cadence of structured feedback.
  • Stand up US-based customer advisory boards or feedback groups aligned to key customer types and segments.
  • Deploy and maintain usage tracking tools (e.g., Pendo) to generate insight dashboards and behavior-based feedback loops.
  • Establish a monthly or quarterly deliverable for US customer insight summaries to influence roadmap planning.
  • Build consistent, trusted working rhythms with the US GTM team and global product managers.
  • Deliver at least 3 examples in the first year where US VoC input directly influenced product roadmap or feature decisions.
  • Define key success measures and begin tracking baseline performance to assess the impact of VoC programs.
  • Create insight repositories, reporting templates, interactive dashboards, communication toolkits, and training materials to enable product and commercial teams to consistently leverage market and customer intelligence.

Requirements

  • 4+ years of experience in product management, customer research, or customer success within a B2B SaaS or technology environment
  • Demonstrated success operationalizing voice of customer programs and influencing product teams
  • Experience using product analytics tools (e.g., Pendo, Mixpanel, Amplitude) to extract and communicate insights
  • Strong communication, facilitation, and storytelling skills
  • Proven ability to work cross-functionally across regional and global teams
  • Deep understanding of the US compliance, risk, or B2B enterprise market is preferred
  • A mindset grounded in curiosity, systems thinking
Benefits
  • 100% paid employee medical and dental insurance
  • Monthly contributions to Health Savings Accounts
  • A 401(k) match that is immediately fully vested
  • Outstanding time off benefits
  • Paid time off for volunteer activities
  • Remote work

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product managementcustomer researchcustomer successoperationalizing voice of customer programsproduct analyticsdata analysisinsight generationroadmap planningfeature scopingsuccess measurement
Soft skills
communicationfacilitationstorytellingcross-functional collaborationcustomer advocacyinfluencecuriositysystems thinking
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