Labs Data Reviewer, GMP, Biopharmaceutical
Thermo Fisher Scientific
Group Director – Product Marketing
Veriforce
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead and develop our regional Product Marketing teams in Canada and the UK, while owning product marketing responsibilities for the US.
- Set the strategic direction, lead by example, and stay deeply involved in day to day execution.
- Write compelling messaging, create sales enablement tools, and lead product launches directly as the team scales.
- Provide hands on leadership and mentorship to the Canadian and UK PMM, ensuring their growth and alignment across regions.
- Set the global vision and roadmap for product marketing - with structure, scale, and clarity.
- Build a repeatable, high impact function that aligns with GTM and product priorities.
- Hire, develop, and lead a high performing, geographically distributed team over time.
- Translate complex product capabilities into clear, compelling messaging tailored to personas and industries.
- Write and oversee content across touchpoints - including in app, web, sales decks, newsletters, and more.
- Partner with UX/design to bring product stories to life in ways that engage and educate.
- Lead product and feature launches - from planning through execution - ensuring consistent communication and cross-functional alignment.
- Create and maintain a scalable launch playbook and GTM toolkit.
- Build materials that enable GTM teams to confidently position and sell - battlecards, one-pagers, talk tracks, demo narratives, etc.
- Lead enablement sessions and support teams through complex product updates or launches.
- Establish a clear view of the competitive landscape and position Veriforce effectively.
- Partner with internal teams (Product, VOC, Analytics) to continuously refine messaging based on feedback and performance.
- Act as the connective tissue between Product, Sales, Marketing, and Customer Success.
- Drive alignment and feedback loops that improve how we bring products to market.
Requirements
- 7+ years in B2B SaaS product marketing, with 3+ years in a leadership or team-building role.
- Experience both setting strategy and executing as a hands on marketer.
- A track record of building or transforming a product marketing function - ideally globally.
- Strong communication skills - able to write crisp messaging and adapt across formats and channels.
- Deep understanding of GTM processes, sales enablement, and customer engagement strategies.
- Ability to measure impact and iterate based on performance and feedback.
- Cross functional leadership and collaboration skills - you know how to rally a team and get things done.
- Industry experience in safety, compliance, workforce management, or operational risk in industrial sectors (e.g., energy, utilities, food & bev, construction, or chemicals) is required.
Benefits
- 100% paid employee medical and dental insurance.
- Monthly contributions to Health Savings Accounts.
- A 401(k) match that is immediately fully vested.
- Outstanding time off benefits.
- Paid time off for volunteer activities.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS product marketingsales enablementGTM processesproduct launchescontent creationmessagingperformance measurementcross-functional alignmentteam buildingstrategic direction
Soft skills
leadershipcommunicationmentorshipcollaborationadaptabilitystrategic thinkingproblem-solvingteam rallyingexecutioncreativity
