Own the product vision and roadmap for innovation for the Contractor segment in the Canadian products
Balance short-term delivery to support Client-driven and regulatory-mandated contractor participation with long-term product integration, differentiation and standalone utility
Build segment strategies tailored to regional market dynamics
Partner with the Product manager – Integration on strategy and execution for the integration of the Canadian product sets (CW and SCC) balancing the need to innovate our products whilst also moving all products into 1 globally unified platform
Drive a roadmap that reflects the dual nature of the Contractor segment: compliance-focused onboarding and value-generating workflows along with balancing a mixture of innovation and integration of products
Ensure platform configuration supports regional credentialing schemes and regulatory rulesets, such as CHAS or SafeContractor in the UK, and other local standards in North America
Partner with UX and Product Experience to support localized language, document, and experience requirements
Partner with the operational and commercial teams on delivery of optimized workflows to enhance contractor experience and efficiency
Represent the Contractor perspective across buyer and administrative users, from onboarding through renewal
Gather insight through interviews, focus groups, surveys, and analytics across territories to identify opportunities for both compliance enablement and deeper value creation
Collaborate with Product Intelligence to track regional competitor offerings, market shifts, and user preferences
Identify and prioritize roadmap opportunities that deliver standalone value to Contractors, such as business insights, credential portability, reputational tools, network visibility, or operational dashboards
Explore monetization and packaging strategies that support voluntary adoption and contractor-led growth in the long term to ultimately increase the number of products per contractor
Work closely with Marketing to position and articulate the “Why Buy Without Mandate” narrative
Partner with regional GTM leaders to ensure roadmap investments continue to drive contractor acquisition, conversion, and engagement via existing client relationships
Collaborate with Sales and CS teams to define enablement tools and messaging tailored to regional contractor types
Support evolving contractor pricing and packaging in partnership with Product Marketing and Finance
Own KPIs for the Contractor segment including acquisition, credential submission rates, renewal, satisfaction, and revenue—segmented by region and source (mandated vs. voluntary)
Use data and feedback to adjust prioritization and improve performance across GTM models
Support Board- and ELT-level reporting on product impact, including insights into market traction and growth levers
Deliver a regionally localized contractor integration and innovation roadmap that meets our platform future state plan, client mandates, regulatory expectations, and GTM support goals
Build out a plan and execute on our platform integration aspirations
Launch 1–2 product enhancements or feature sets that provide contractor-perceived value beyond compliance, improving retention or satisfaction
Improve support for UK-specific contractor workflows and credentialing schemes while identifying scalable patterns for broader markets
Establish contractor product performance tracking that distinguishes between mandated and voluntary users, with corresponding insight into growth opportunities
Begin positioning the Contractor product as a source of business enablement and operational credibility—not just a checkbox for compliance
Requirements
5+ years in product management, ideally with experience in compliance-driven SaaS, networked platforms, or buyer/user hybrid ecosystems
Proven success in balancing short-term GTM execution with long-term product vision and adoption strategies
Familiarity with regulated markets and region-specific product delivery models (especially in the UK and North America)
Strong understanding of user value frameworks and experience shifting a product from reactive (mandated) to proactive (value-driven) adoption
Experience supporting field enablement and GTM alignment across diverse customer types and territories
Executive presence and collaboration skills for influence across Product, Engineering, Marketing, and Sales
Experience in PE-backed, multi-product SaaS environments preferred