Power Digital Marketing

Creative Strategist

• The Head of Creative is responsible for owning and scaling all creative strategy, production, and performance at Power Digital.
• Full accountability for how creative drives business outcomes across paid media, organic channels, and client experiences.
• Ensure that creative is measurable, repeatable growth lever.
• Build a best-in-class creative organization that consistently produces high-performing, insight-driven, and scalable creative systems.
• Own the intersection of creative, data, and performance, ensuring that insights from paid media, testing, and analytics directly inform creative output.
• Oversee creative innovation and the Creative R&D pod, including AI-driven creative development, automation, and emerging formats.

Head of Creative

Performance Marketing

• Full ownership and execution of performance marketing via paid social platforms
• Effectively executing builds and production A-Z with redundancy across channels
• Channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn where applicable. Heavier emphasis on TikTok and Meta
• Lead execution of optimizations concerning performance improvements relative to goals
• Effectively own strategic communication internally and externally for clients and client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items
• Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable)
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social
• Full understanding of the eCommerce model and basic lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written)
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Present forward-thinking plans and execute to drive business results
• Operating as an effective member of the team for both department and account teams
• Contributing to a constructive and effective work environment in line with PD core values
• Actively participate in the growth and development of junior talent where applicable
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Paid Social Strategist

• Full ownership and execution of performance marketing via paid social platforms
• Effectively executing builds and production A-Z with redundancy across channels
• Lead execution of optimizations concerning performance improvements relative to goals
• Effectively own strategic communication internally and externally for clients and client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items
• Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable)
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social
• Full understanding of the eCommerce model and basic lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written)
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Present forward-thinking plans and execute to drive business results
• Operating as an effective member of the team for both department and account teams
• Contributing to a constructive and effective work environment in line with PD core values
• Actively participate in the growth and development of junior talent where applicable
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• Full ownership and execution of performance marketing via paid social platforms
• Effectively executing builds and production A-Z with redundancy across channels
• Lead execution of optimizations concerning performance improvements relative to goals
• Effectively own strategic communication internally and externally for clients and client teams
• Excellent marketing and business strategy acumen
• Ownership of performance reporting and strategy communication
• Operating as an effective member of the team for both department and account teams

Ecommerce

• Work directly under our Retail Marketing strategists & directors to support on strategy, production, and client work
• Participate in trainings and complete tasks to understand and facilitate clients’ strategy for selling products on Amazon, Walmart, and other major retailers
• Work on cross-channel accounts to develop an understanding of retail marketing and its strategy when paired with other channels across the agency
• Collaborate with PDM strategists & International support staff to ensure tasks are completed on time
• Develop an in-depth understanding of how to create a strong and complete strategy on retail marketplaces (Amazon, Walmart, etc)
• Have a growth mindset with a winning attitude, problem-solving abilities, and ambition to learn

Retail Marketplace Internship, Summer 2026

Community Manager

• Help set up, track, and optimize TikTok Shop and UGC campaigns, ensuring smooth execution and alignment with brand goals.
• Assist in managing TikTok Shop Affiliate accounts, tracking affiliate performance, and executing social commerce campaigns to drive sales and engagement.
• Assist in identifying new TikTok affiliates, content creators, and brand partners to expand our social commerce and UGC initiatives.
• Monitor and engage with creator communities, responding to inquiries, fostering relationships, and encouraging authentic brand advocacy through content.
• Regularly monitor UGC and social commerce performance metrics, extracting insights to optimize future campaigns and improve engagement.
• Stay on top of social commerce trends, TikTok algorithm updates, and emerging creator strategies to inform campaign recommendations.
• Participate in brainstorming sessions, creator strategy discussions, and project coordination to help shape successful campaigns.
• Take ownership of assigned tasks, managing projects efficiently while meeting deadlines and exceeding expectations.

Social Commerce & Community Intern

• Full ownership and execution of performance marketing via paid social platforms
• Effectively executing builds and production A-Z with redundancy across channels
• Lead execution of optimizations concerning performance improvements relative to goals
• Effectively own strategic communication internally and externally for clients and client teams
• Excellent marketing and business strategy acumen
• Ownership of performance reporting and strategy communication
• Operating as an effective member of the team for both department and account teams
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Manager

• Successful end-to-end management of designated paid media accounts
• Meet pacing and KPI requirements for held accounts
• Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction
• Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
• Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
• Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
• Function as primary point of contact both internally and externally for all ‘owned’ accounts – responsible for pacing and performance of accounts
• Responsible for generating reporting, writing insights, and communicating with the client for designated accounts
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
• Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
• Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
• Responsible for continual testing, verification, and improvement of full-funnel structures

Senior Media Manager, Healthcare

• Work across all departments and collaborate with team members agency-wide
• Contribute ideas during strategy meetings
• Attend regular trainings and cross-channel learning opportunities
• Develop an understanding of biddable media and paid search strategies to help grow the channel for Power Digital clients
• Assist in the development and execution of custom strategies for Power Digital clients on the following platforms: Google Ads, Bing Ads, Google Display Network, YouTube, and Performance Max
• Learn Excel and use that skill set to: Populate pacing documents that use advanced formulas to forecast month-end metrics for all paid media campaigns (tri-weekly), Assist with weekly & monthly reporting, Analyze and understand performance metrics related to the paid search channel
• Develop your project management and communication skills through hands-on experience with our project management system

PPC Intern

• Successful end-to-end management of designated paid media accounts
• Meet pacing and KPI requirements for held accounts
• Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction
• Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
• Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
• Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
• Function as primary point of contact both internally and externally for all ‘owned’accounts – responsible for pacing and performance of accounts
• Responsible for generating reporting, writing insights, and communicating with the client for designated accounts
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
• Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
• Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
• Responsible for continual testing, verification, and improvement of full-funnel structures

• The Paid Media Associate Director demonstrates exceptional management skills and a strong leadership presence.
• They oversee a team of 4+ direct reports and are well-respected, trusted, and adept at rallying them toward shared and individual goals.
• They take an active role in coaching their team, including mentoring, role-playing, feedback, and skill development.
• They handle complex client accounts with high-quality execution, strategic thinking, and timely communication.
• The Paid Media Associate Director positions themself as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving the skills of the team they oversee.

Associate Director of Paid Media

• The Paid Media Associate Director demonstrates exceptional management skills and a strong leadership presence. They oversee a team of 4+ direct reports and are well-respected, trusted, and adept at rallying them toward shared and individual goals.
• They take an active role in coaching their team, including mentoring, role-playing, feedback, and skill development. They handle complex client accounts with high-quality execution, strategic thinking, and timely communication.
• The Paid Media Associate Director positions themself as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving the skills of the team they oversee.

• Demonstrates exceptional management skills and a strong leadership presence.
• Oversees a team of 4+ direct reports and takes an active role in coaching their team, including mentoring, role-playing, feedback, and skill development.
• Handles complex client accounts with high-quality execution, strategic thinking, and timely communication.
• Positions themself as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving the skills of the team they oversee.