Power Digital Marketing

Operations

• Own implementation of online tracking across all digital channels (Google Ads, Meta, Microsoft, DSPs, SEO, etc.)
• Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas
• Implement and QA conversion tracking (primary, secondary, micro, offline conversions)
• Ensure proper capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems
• Manage CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.)
• Support HIPAA-compliant measurement setups including BAAs and compliant data flows
• QA all tracking prior to campaign launches and after major site updates
• Monitor conversion health across accounts and proactively resolve tracking discrepancies
• Maintain and document Measurement Framework implementation alignment
• Support automation initiatives related to conversion syncing, error handling, and QA
• Collaborate with Data Engineering to ensure tracking aligns with data model and reporting structure
• Create and maintain tracking documentation and SOPs
• Employ AI technologies to enhance and optimize business processes.

Measurement & Ad Operations Lead

Performance Marketing

• Oversee a team of 4+ direct reports
• Take an active role in coaching their team, including mentoring, role-playing, feedback, and skill development
• Handle complex client accounts with high-quality execution, strategic thinking, and timely communication
• Proactively drive client growth, innovate new channel strategies, and continuously improve the skills of the team they oversee

Associate Director, Paid Media

• The Paid Media Associate Director demonstrates exceptional management skills and a strong leadership presence.
• They oversee a team of 4+ direct reports and are well-respected, trusted, and adept at rallying them toward shared and individual goals.
• They take an active role in coaching their team, including mentoring, role-playing, feedback, and skill development.
• They handle complex client accounts with high-quality execution, strategic thinking, and timely communication.
• The Paid Media Associate Director positions themself as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving the skills of the team they oversee.

Associate Director of Paid Media

• The Paid Media Associate Director demonstrates exceptional management skills and a strong leadership presence. They oversee a team of 4+ direct reports and are well-respected, trusted, and adept at rallying them toward shared and individual goals. They take an active role in coaching their team, including mentoring, role-playing, feedback, and skill development. They handle complex client accounts with high-quality execution, strategic thinking, and timely communication. The Paid Media Associate Director positions themself as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving the skills of the team they oversee.

Account Manager

• The Paid Account Manager is responsible for owning the execution, performance, and growth of their marketing service within their book of business.
• Manage paid campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
• Act as the main point of contact on cross-channel digital marketing campaigns
• Manage & direct internal client teams, giving feedback & helping to problem solve
• Lead weekly and monthly reporting calls
• Evaluate and educate the client on service expansion opportunities
• Ensure that all channels are as integrated as possible by facilitating cross-channel collaboration
• Consistently manage the progress and delivery of account deliverables through Slack, Asana, or deliverable trackers to ensure timely delivery
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem

Paid Advertising Account Manager

• Manage paid campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
• Act as the main point of contact on cross-channel digital marketing campaigns
• Manage & direct internal client teams, giving feedback & helping to problem solve
• Lead weekly and monthly reporting calls
• Evaluate and educate the client on service expansion opportunities
• Ensure that all channels are as integrated as possible by facilitating cross-channel collaboration
• Consistently manage the progress and delivery of account deliverables through Slack, Asana, or deliverable trackers to ensure timely delivery
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem

• Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in their workflow wherever possible
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Measurement & Ad Operations Lead

Measurement & Ad Operations Lead

Measurement & Ad Operations Lead

Measurement & Ad Operations Lead

Measurement & Ad Operations Lead

Associate Director, Paid Media

Associate Director of Paid Media

Associate Director of Paid Media

Paid Advertising Account Manager

Paid Advertising Account Manager

Paid Media Strategist

Paid Advertising Account Manager

Paid Advertising Account Manager

Paid Advertising Account Manager

Paid Advertising Account Manager