Power Digital Marketing

SEO Marketing

• Execute on-page SEO optimizations across assigned client accounts, including metadata, header structure, internal linking, and image alt text.
• Conduct keyword research and maintain keyword mapping documentation for assigned accounts.
• Implement technical SEO fixes in WordPress, including indexing, metadata, and site health improvements.
• Track and analyze performance using GA4, GSC, and SEMrush; contribute to monthly reporting with data-driven observations and insights.
• Support content optimization efforts and assist with content brief development as needed.
• Keep deliverable tracking and internal documentation organized and up to date.
• Communicate proactively with manager and cross-functional partners on task status, priorities, and any blockers.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital’s Nova ecosystem as it relates to the department.
• Other applicable or related duties as assigned.

SEO Specialist, Healthcare

• Execute on-page SEO optimizations across assigned client accounts, including metadata, header structure, internal linking, and image alt text.
• Conduct keyword research and maintain keyword mapping documentation for assigned accounts.
• Implement technical SEO fixes in WordPress, including indexing, metadata, and site health improvements.
• Track and analyze performance using GA4, GSC, and SEMrush; contribute to monthly reporting with data-driven observations and insights.
• Support content optimization efforts and assist with content brief development as needed.
• Keep deliverable tracking and internal documentation organized and up to date.
• Communicate proactively with manager and cross-functional partners on task status, priorities, and any blockers.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital’s Nova ecosystem as it relates to the department.

Social Media Manager

• The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries.
• This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution.
• As a highly autonomous and creative team member, the Social Strategist navigates a fast-paced workload, actively participates in team collaboration, and remains at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients

Influencer Social Media Strategist

• The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries.
• This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution.
• As a highly autonomous and creative team member, the Social Strategist navigates a fast-paced workload, actively participates in team collaboration, and remains at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients
• Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships.
• Proficient in strategically driving influencer programming through identifying, vetting, and slating influencer talent and creators for campaigns.
• Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts.
• Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs, utilizing past months performance to drive strategic changes while incorporating trend-driven and relevant social context.
• Create and implement monthly content calendars that align with the overall social media strategy, ensuring consistent posting schedules and content themes for client accounts.
• Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes, actively bringing fresh ideas and strategies to the team.
• Actively participate in team meetings, contributing creative insights, sharing industry updates, and collaborating on cross-functional initiatives.
• Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

• The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries.
• This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution.
• As a highly autonomous and creative team member, the Social Strategist navigates a fast-paced workload, actively participates in team collaboration, and remains at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients.
• Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships.
• Proficient in strategically driving influencer programming through identifying, vetting and slating influencer talent and creators for campaigns.
• Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts.
• Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs.
• Create and implement monthly content calendars that align with the overall social media strategy.
• Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes, actively bringing fresh ideas and strategies to the team.
• Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement.

• The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries.
• This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution.
• As a highly autonomous and creative team member, the Social Strategist navigates a fast-paced workload, actively participates in team collaboration, and remains at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients.
• Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships.
• Proficient in strategically driving influencer programming through identifying, vetting and slating influencer talent and creators for campaigns.
• Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts.
• Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs.
• Create and implement monthly content calendars that align with the overall social media strategy, ensuring consistent posting schedules and content themes for client accounts.
• Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes, actively bringing fresh ideas and strategies to the team.
• Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement.

Software Engineer

• Serve as a hands-on individual contributor (IC) while providing senior leadership and strategic management to the Americas pod
• Own sprint planning, backlog grooming, and delivery cadence for all Americas-based engineers
• Ensure 90%+ of planned engineering work is delivered each cycle with predictable, documented releases
• Drive continuous reduction of average cycle time — from development start to production deployment
• Manage and grow the regional team for our company's Americas engineering hub
• Recruit, hire, and onboard engineering talent across the Americas region to support strategic growth
• Design and operationalize a follow-the-sun engineering model in collaboration with the Director of Engineering, EMEA
• Champion AI-assisted development tools — including Claude Code, Cursor, and Figma Code Connect
• Maintain deep working knowledge of the nova platform — APIs, data models, frontend architecture (React/TypeScript), and data infrastructure (Snowflake)

Director of Engineering

Creative Strategist

• Leads the paid social creative strategy for 8-10 clients
• Using data insights along with consumer and brand research to design high performing creative assets
• Collaborating closely with team members across internal departments and roles
• Maintaining client communications and sentiment
• Driven to iterate and ideate towards stated performance goals
• Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
• Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
• Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
• Writes strategic consumer-centric, direct response copy and messaging strategy
• Manages requests and output with production team using Asana
• Reviews video/image assets and provides clear and actionable feedback to editors
• Leads productive internal creative team syncs and brainstorms
• Works alongside client management team as client POC for all things creative strategy
• Understands scope of requested edits, reshoots, and other deliverables
• Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• Leads the paid social creative strategy for 8-10 clients
• Using data insights along with consumer and brand research to design high performing creative assets
• Collaborating closely with team members across internal departments and roles
• Maintaining client communications and sentiment
• Driven to iterate and ideate towards stated performance goals
• Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
• Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
• Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
• Writes strategic consumer-centric, direct response copy and messaging strategy
• Manages requests and output with production team using Asana
• Reviews video/image assets and provides clear and actionable feedback to editors
• Leads productive internal creative team syncs and brainstorms
• Works alongside client management team as client POC for all things creative strategy
• Understands scope of requested edits, reshoots, and other deliverables
• Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
• Employs AI technologies to enhance and optimize business processes
• Utilizes and leverages Power Digital's Nova ecosystem as it relates to your department