Senior Copywriter

Power Digital Marketing

Senior Copywriter creating measurable paid-media ads for Power Digital, a tech-enabled growth marketing firm. Developing platform-specific hooks and testable copy directions that improve client ROI.

Posted 8/18/2026full-timeRemote • 🇨🇴 ColombiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates advanced proficiency in crafting compelling ad copy for various platforms, with a strong focus on performance metrics and hypothesis-driven creative processes. Capable of producing distinct messaging for luxury skincare, supplements, and B2B SaaS while collaborating effectively with creative teams.

Highest-signal resume keywords

Performance Creative WritingAgency ExperiencePlatform Fluency in TikTok and MetaHypothesis-Driven Creative BriefsDirect-Response Video Script Writing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad CopywritingPerformance Metrics AnalysisCreative Brief DevelopmentScript WritingContent Revision

Soft Skills

Quick Revision AbilityCollaborationAdaptability

Tools & Technologies

AI Tools

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Paid MediaPaid Social MediaLuxury SkincareDTCCPGBeautyFashionHealthConsumer ServicesMedia-Team Collaboration

About the role

Key responsibilities & impact

Craft compelling, results-driven messaging for paid media and paid social media advertising
Write hooks, scripts, headlines, and short-form ad copy for Meta, TikTok, YouTube, and Instagram
Produce multiple genuinely distinct copy directions per brief, with different angles, emotional registers, and hypotheses
Work from hypothesis-driven creative briefs where copy is a variable being tested
Read performance data and revise copy based on metrics such as hook hold rate, CTR, and conversion
Contribute to campaign platform development alongside creative strategists and creative directors
Revise quickly based on client, data, and brief feedback
Deliver first-pass copy within 2–3 business days and priority revisions within 24–48 hours
Produce 3–5 distinct copy directions per brief or 8–12 new testable directions per account per month
Maintain first-pass quality so 70–80% of deliverables require no more than one round of minor revisions

Requirements

What you’ll need

Advanced proficiency in spoken and written English is required
3+ years writing performance creative in a paid media/paid social environment
3+ years of agency experience
Deep platform fluency across TikTok, Meta, and pre-roll video advertising
Familiarity with hypothesis-driven creative briefs
Ability to write distinctly for luxury skincare, supplements, and B2B SaaS
Real-world fluency using AI tools to produce better work faster
Bachelor's degree or equivalent experience
Preferred/plus experience with direct-response video script writing, DTC, CPG, beauty, fashion, health, or consumer services brands, and media-team collaboration

Benefits

Comp & perks

Base salary + commission opportunities
Prepaid Medicine Plan
15 paid vacation days (PTO) per year
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
17 observed Colombian national holidays + 2 mental health recharge days per year
Legal benefits like Prima, Cesantias
Paid Social Security
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives