Power Digital Marketing

Performance Marketing

• Lead and manage a pod of Strategists within [Channel], including hiring, onboarding, and day-to-day people leadership.
• Build individual development plans, coaching cadences, and mentorship for pod members.
• Own team retention, psychological safety, performance management, and promotion recommendations.
• Oversee capacity planning and staffing alignment.
• Facilitate channel training and knowledge-sharing.
• Provide executive-level oversight and hands-on support for complex or high-priority client accounts.
• Act as Account Director for selected single-channel clients and primary escalation point for client concerns.
• Support strategy development, performance narratives, audits, quality assurance, and pitches.
• Track client churn and intervene when risks emerge.
• Own pod product quality, QA processes, budget accuracy, and critical error prevention.
• Maintain MCC and Business Manager hygiene and ensure accurate MMT implementation with Data Intelligence.
• Use Power Circuit, Omega, and nova; contribute to operational excellence and AI adoption.
• Lead channel-specific product innovation, beta and test learnings, tool and partner evaluation, and platform collaboration.
• Ensure compliance with Team Pulse, Power Circuit, Omega, and nova usage requirements.
• Develop case studies, support recruitment, identify service expansion opportunities, and drive pod growth.

Director of Paid Advertising

• Lead and manage a pod of Strategists within the channel, including hiring, onboarding, and day-to-day people leadership
• Build individual development plans, coaching cadences, and mentorship programs
• Own team retention, psychological safety, and growth paths
• Drive performance management, feedback, and raise/promotion recommendations using the ARC framework
• Oversee capacity planning and staffing alignment
• Facilitate training and channel knowledge-sharing
• Provide executive-level oversight and hands-on support for complex or high-priority client accounts
• Act as Account Director for selected single-channel clients
• Escalate and resolve client concerns
• Support strategy development, performance narratives, audits, and quality assurance
• Track churn trends and intervene when risks appear
• Own pod product quality and prevent critical errors, overspends, and budget inaccuracies
• Maintain clean MCC and Business Manager structures
• Partner with Data Intelligence on MMT implementation and optimization
• Maintain fluency in Power Circuit, Omega, and nova systems
• Lead channel-specific product innovation, tests, betas, and knowledge-sharing
• Evaluate tools, platforms, and partners and develop adoption business cases
• Collaborate with the Service Lead and platform partners
• Drive AI adoption to optimize workflows, insights, and performance
• Ensure daily use of Omega and nova, 100% Team Pulse cadence, and Power Circuit compliance
• Develop case studies and identify strong outcome narratives
• Support audits, pitches, and new business opportunities
• Identify service expansion opportunities
• Lead recruitment, interviews, and hiring business cases
• Enhance business processes with AI and leverage Power Digital’s Nova ecosystem

• Lead and manage a pod of Strategists within the channel, including hiring, onboarding, and day-to-day people leadership.
• Build individual development plans, coaching cadences, and mentorship for pod members.
• Own team retention through positive team sentiment, psychological safety, and clear growth paths.
• Drive performance management using the ARC framework; deliver feedback and raise and promotion recommendations.
• Oversee capacity planning and staffing alignment across the pod.
• Facilitate training and channel knowledge-sharing.
• Provide executive-level oversight for client accounts and hands-on support for complex or high-priority accounts.
• Act as Account Director on select single-channel clients.
• Escalate and resolve client concerns within the channel.
• Support strategy development, performance narrative, audits, and QA.
• Track client churn and intervene when risk signals appear.
• Own product quality through QA processes and manage critical errors, overspends, budgets, and spend accuracy.
• Maintain MCC and Business Manager hygiene.
• Partner with Data Intelligence on MMT implementation accuracy and optimization.
• Use Power Circuit, Omega, and the nova ecosystem; ensure compliance and daily use across the pod.
• Lead channel-specific product development, innovation, testing, and knowledge-sharing.
• Evaluate tools, platforms, and partners and build adoption business cases.
• Collaborate with the Service Lead and platform partners on channel trends and opportunities.
• Leverage AI tools to optimize workflows, surface insights, improve performance, and enhance business processes.
• Develop case studies and support audits, pitches, and new business opportunities.
• Identify service expansion opportunities within existing client accounts.
• Lead recruitment, interviews, skill assessments, and hiring business cases for the channel.
• Drive pod growth and client and team retention.

Director

• Lead and manage a pod of search experience professionals, including 2-4 direct reports from specialist to senior strategist level
• Build individual development plans, coaching cadences, and mentorship for pod members
• Own team retention and drive performance management using the ARC framework
• Oversee capacity planning and staffing
• Generate innovation and foster team training and development with the R&D team
• Provide executive-level oversight for client accounts and hands-on support or act as an Account Director
• Serve as the first escalation point for client concerns
• Support strategy development, performance tracking, and internal audits
• Track client churn and intervene when risk signals appear
• Support audits, pitches, opportunity identification, case studies, and service expansions
• Own pod product quality through accountable QA processes
• Pursue Search Experience channel evolution, certifications, and GEO/AEO and AI-search experiments
• Centralize and share learnings from tests; lead knowledge-sharing initiatives and quarterly brainstorms
• Use Claude, Omega, Iris, and Nova daily to automate search analysis, monitoring, reporting, and QA
• Maintain knowledge and drive adoption of the Power Circuit and Nova ecosystem
• Support recruitment, conduct interviews, assess skills, and build hiring business cases
• Employ AI technologies and leverage Power Digital’s Nova ecosystem

Associate Director – Search Experience

• Lead and manage a pod of search experience professionals, including 2–4 direct reports from specialist to senior strategist level
• Build and maintain individual development plans, coaching cadences, and mentorship for every pod member
• Own team retention, performance management, feedback, and promotion recommendations
• Oversee capacity planning and staffing for the search experience pod
• Drive innovation, training, and development with the R&D team
• Provide executive-level oversight for client accounts and hands-on support or Account Director responsibilities
• Serve as the first escalation point for client concerns and resolve issues with strategic guidance
• Support high-level strategy development, performance tracking, and internal audit requests
• Track client churn trends and intervene when risks appear
• Support audits, pitches, opportunity identification, case studies, and service expansion
• Own pod product quality through accountable QA processes
• Pursue Search Experience channel evolution, certifications, and GEO/AEO and AI-search experiments
• Centralize pod test learnings and lead knowledge-sharing initiatives and quarterly brainstorms
• Use Claude, Omega, Iris, and Nova daily to automate search analysis, reporting, monitoring, and QA checks
• Maintain knowledge and drive adoption of the Power Circuit and Nova ecosystem
• Support recruitment through interviews, skills assessment, and business cases for new hires
• Employ AI technologies and leverage Power Digital’s Nova ecosystem to optimize business processes

Associate Director of Search Experience

• Lead and manage a pod of search experience professionals, including 2-4 direct reports from specialist to senior strategist level
• Build and maintain individual development plans, coaching cadences, and mentorship for every pod member
• Own team retention through positive team sentiment and clear growth paths
• Drive performance management using the ARC framework and deliver feedback, raise, and promotion recommendations
• Oversee capacity planning and staffing for the search experience pod
• Generate innovation and foster team training and development with the R&D team
• Provide executive-level oversight for client accounts, including hands-on support and/or acting as an Account Director
• Serve as the first escalation point for client concerns and resolve issues with strategic guidance
• Support high-level strategy development, performance tracking, and internal audit requests
• Track client churn trends and intervene where risk signals appear
• Support audits, pitches, opportunity identification, case studies, and service expansions
• Own product quality through accountable QA processes
• Pursue Search Experience channel evolution through industry research, certifications, and GEO/AEO and AI search experiments
• Centralize and share learnings from pod tests; lead knowledge-sharing initiatives and quarterly brainstorms
• Use Claude, Omega, Iris, and Nova tools daily to automate repetitive search analysis
• Maintain knowledge of the Power Circuit and Nova ecosystem and drive adoption across the pod
• Support recruitment through interviews, skill assessments, and business cases for new hires
• Employ AI technologies to optimize business processes and leverage the Nova ecosystem

Copywriter

• Craft compelling, results-driven messaging for paid media and paid social media advertising
• Write hooks, scripts, headlines, and short-form ad copy for Meta, TikTok, YouTube, and Instagram
• Produce multiple genuinely distinct copy directions per brief, including different angles, emotional registers, and hypotheses
• Work from hypothesis-driven creative briefs where copy is a tested variable
• Read performance data and revise copy based on metrics such as hook hold rate, CTR, and conversion
• Contribute to campaign platform development alongside creative strategists and creative directors
• Revise quickly based on client, data, and brief feedback
• Deliver first-pass copy within 2–3 business days and priority revisions within 24–48 hours
• Produce 3–5 distinct copy directions per brief or 8–12 testable directions per account per month
• Shape copy for target audiences, brand voice, platform format, and conversion performance

Senior Copywriter

• Craft compelling, results-driven messaging for paid media and paid social media advertising
• Write hooks, scripts, headlines, and short-form ad copy for Meta, TikTok, YouTube, and Instagram
• Produce multiple genuinely distinct copy directions per brief, with different angles, emotional registers, and hypotheses
• Work from hypothesis-driven creative briefs where copy is a variable being tested
• Read performance data and revise copy based on metrics such as hook hold rate, CTR, and conversion
• Contribute to campaign platform development alongside creative strategists and creative directors
• Revise quickly based on client, data, and brief feedback
• Deliver first-pass copy within 2–3 business days and priority revisions within 24–48 hours
• Produce 3–5 distinct copy directions per brief or 8–12 new testable directions per account per month
• Maintain first-pass quality so 70–80% of deliverables require no more than one round of minor revisions

• Craft compelling, results-driven messaging for paid media and paid social media advertising
• Write hooks, scripts, headlines, and short-form ad copy for Meta, TikTok, YouTube, and Instagram
• Produce genuinely different copy directions, emotional registers, angles, and hypotheses per brief
• Work from testable, hypothesis-driven creative briefs
• Read performance data and revise copy based on metrics such as hook hold rate, CTR, and conversion
• Contribute to campaign platform development with creative strategists and Creative Directors
• Revise copy quickly based on client, data, and brief feedback
• Deliver 3–5 distinct copy directions per brief or 8–12 testable directions per account per month
• Deliver first-pass copy within 2–3 business days and priority revisions within 24–48 hours
• Maintain first-pass quality so 70–80% of deliverables need no more than one minor revision round

Strategist

• Conduct audits, develop strategy, create content, and set up broadcast campaigns and email automation for current and potential customers
• Execute SMS campaigns
• Define and drive email marketing and SMS strategy for clients
• Manage the email marketing calendar, strategy, content, campaign builds and deployments, A/B testing, measurement, and reporting
• Build and manage automated email marketing programs with end-to-end tracking and measurement
• Collaborate with the creative team to ensure email brand guidelines are followed
• Report lifecycle program performance and provide monthly recommendations to clients
• Use data to test, measure, and optimize email marketing programs
• Partner cross-functionally with internal digital channels and departments
• Employ AI technologies to enhance and optimize business processes
• Utilize Power Digital's Nova ecosystem for the department
• Manage 5–7 enterprise or growth accounts
• Pursue client churn below 10% and defined EBITDA goals

Email & SMS Strategist

Account Manager

• Create internal tickets for copy, design, development, or email tasks
• Conduct thorough quality checks on completed tasks
• Share tasks with growth leads for feedback and approval
• Share finalized tasks with clients and await feedback before launch
• Serve as the communication link between internal teams and clients
• Serve as the main point of contact for assigned clients
• Foster client relationships and understand business objectives
• Conduct regular client meetings and provide updates
• Lead planning, execution, and monitoring of projects
• Collaborate with design and development teams to deliver projects on time and to high quality
• Mentor and guide junior account managers
• Communicate project status, updates, and recommendations to clients and internal teams
• Address client concerns, issues, and feedback proactively
• Stay current with industry trends, emerging technologies, and best practices
• Employ AI technologies to enhance and optimize business processes
• Utilize Power Digital’s Nova ecosystem
• Coordinate resources to meet project needs and deadlines
• Manage communication tools, ClickUp lists, and Slack notifications

Account Manager, CRO

General

• Own search experience strategies and workflow for assigned clients from A-Z
• Execute SEO, GEO/AEO, and content strategies and deliverables to achieve client goals
• Optimize content and conduct keyword research
• Assign deliverables to support resources and review returned work for quality, accuracy, and brand voice alignment
• Complete monthly and quarterly reports connecting organic search efforts to client goals and KPI performance
• Update internal and external tracking documents and keep deliverable status and QA notes visible in Asana/nova
• Attend internal team calls and external client calls
• Communicate proactively with account teams and clients
• Support the search testing roadmap and document test results
• Build fluency in clients’ industry verticals and tailor strategies to their growth patterns
• Leverage Nova, Claude, Asana, Slack, novaPulse, and Google Drive to manage workflow and support execution
• Deliver all assigned deliverables and launches on time

Search Experience Specialist

• Own search experience strategies and workflow for assigned clients from A to Z
• Develop and execute SEO, GEO/AEO, and content strategies to achieve client goals
• Optimize content and conduct keyword research
• Assign deliverables to support resources and review returned work for quality, accuracy, and brand voice
• Complete monthly and quarterly reports connecting organic search efforts to client goals and KPI performance
• Maintain internal and external tracking documents and keep deliverable status and QA notes visible in Asana/nova
• Communicate proactively with account teams and clients and attend internal and client calls
• Support the search testing roadmap and document test results
• Build fluency in clients’ specific vertical growth patterns
• Leverage Claude, nova, Asana, Slack, novaPulse, and Google Drive to manage workflow and support execution
• Achieve 100% on-time delivery of assigned deliverables and launches
• Complete and adopt Power Circuit and Omega R&Rs across assigned accounts

Marketing Operations

• Provide comprehensive marketing operations support for complex B2B and B2C lead-generation clients
• Manage, set up, migrate, clean, and optimize marketing automation platforms and CRMs, primarily HubSpot
• Configure custom objects, behavioral events, integrations, compliance programs, fields, and data synchronization
• Develop sales and marketing alignment automations, audience builds, segmentation, lifecycle funnel automation, workflows, and scoring models
• Build CRM dashboards, reports, campaigns, KPI tracking, qualification automations, and customizations
• Create operational SOPs for CRM utilization and clean data entry
• Troubleshoot marketing technology stack and CRM issues
• Audit prospective and existing client systems
• Mentor team members, lead strategy sessions and trainings, and review junior team deliverables
• Contribute to product and department improvements and document processes
• Manage 6–8 complex clients, targeting $25k/month RPE and 90% client retention
• Collaborate closely with internal teams and support team member development

Senior Marketing Ops Strategist

• Provide comprehensive marketing operations support for complex B2B and B2C lead-generation clients
• Manage tools and processes for lead capture, nurture, and revenue-funnel flow
• Build, optimize, and maintain marketing operations foundations and processes
• Perform high-level sales operations tasks, including automations and dashboards for revenue teams
• Build and advise on standard CRM-use processes for sales teams
• Produce factual and reliable reports
• Provide senior support, ad hoc strategy, and troubleshooting assistance to Marketing Operations Strategists
• Manage Marketing Automation Platform/CRM setups and migrations, primarily HubSpot
• Clean and maintain Marketing Automation Platforms/CRMs, including deduplication, field standardization, asset organization, contact purges, sync-error resolution, compliance setup, and custom-field consolidation
• Set up custom objects, behavioral events, integrations, audience builds, segmentation, lifecycle automation, workflows, and scoring models
• Build CRM dashboards, optimize lead qualification automation, create campaigns and SOPs, troubleshoot systems, and develop custom reports
• Set up and track KPI fields, sales performance reports, activity reports, and CRM utilization SOPs
• Audit client systems and identify opportunities to improve products and services
• Mentor team members, lead strategy sessions, review junior deliverables, develop product offerings, document processes, and conduct trainings
• Manage 6–8 complex clients and target a 90% client retention rate
• Lead trainings, support team development, and collaborate across internal departments