Power Digital Marketing

General

• Participate in trainings and complete tasks to understand and facilitate clients’ strategy for selling products on Amazon, Walmart, and other major retailers
• Work on cross-channel accounts to develop an understanding of online retail marketing and its strategy when paired with other channels across the agency
• Attend client calls and strategy meetings
• Learn and develop an understanding of how advertising key performance indicators, and advertising objectives, differ throughout the consumer journey
• Assist with advertising strategy and execution of paid search retail ads and programmatic ads

Retail Marketplace Display Advertising Intern

• As a programmatic intern, you will help optimize marketing campaigns by conducting analysis of ad performance.
• You will learn to create campaigns across various channels including display, native, video, and CTV.
• You will also provide input to clients using insights from creative and tactic performance.

Programmatic Internship

Social Media Manager

• Power Digital is looking for an Organic Social Media Strategy Intern to join our team!
• If you’re eager to learn about the ever-changing social landscape and get your foot in the door with an incredible digital agency, this opportunity is for you.
• This is a hands-on internship where you’ll have the opportunity to get real-world digital marketing experience in a fast-paced, super-fun environment.
• You’ll learn the inner workings of social media platform strategy and how all of the moving pieces fit together to make a brand successful.
• The Organic Social Media Strategy Intern plays a pivotal role in supporting the Social team by actively participating in content calendar management and executing social media strategies.
• This role involves contributing creative ideas for social media posts, actively engaging on social media accounts, and learning to analyze social trends and analytics.

Organic Social Media Intern

Marketing Operations

• Work directly under one of our marketing operations strategists to support with production and strategy.
• Facilitate Marketing Automation Platform setups (primarily Hubspot) for new and existing clients
• Assist in migrating data from one CRM or ESP to a new Marketing Automation Platform (primarily Hubspot)
• Provide reinforcement for clean-up tasks within Marketing Automation Platforms & CRMs and continue to ensure they operate cleanly and efficiently
• Help with other tasks like automation setup, list segmentation, custom report setup, and other MAP/CRM optimizations
• Contribute ideas during strategy meetings
• Attend regular trainings and cross-channel learning opportunities
• Develop an understanding of marketing operations and tactics to grow this channel

Marketing Operations Intern

Account Manager

• Support Fashion Division Senior Account Manager on day-to-day tasks and reporting initiatives
• Create fashion trend reports on a weekly and monthly basis
• Conduct trend research for real-time clients
• Assist with development and execution of cross-channel marketing strategies for real-world clients
• Collaborate with agency-wide departments
• Attend regular trainings and cross-channel learning opportunities

Fashion Marketing and Account Management Intern

Marketing

• Understand lifecycle marketing best practices, strategies, and processes
• Learn how to execute email & SMS campaigns within multiple different lifecycle platforms
• Create email & SMS campaign calendars for a variety of clients
• Write custom email & SMS copy to speak to different groups of contacts
• Segment campaign audiences based on past customer behavior and demographic data
• Build out targeted customer journeys based on previous site activity and purchase data
• Analyze email & SMS performance and report on findings while providing strategic recommendations for the future
• Optimize the lifecycle user experience based on learnings from performance data and A/B testing results
• Assist the lifecycle team with ad hoc projects including reporting, execution, copywriting, etc.
• Participate in end of semester project to demonstrate learnings in a client deliverable format

Email & SMS Marketing Intern

Performance Marketing

• Manage Amazon & retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance & business impact against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Participate in the development process for new department training materials
• Seek to utilize available AI and delegation resources to assist in their workflow wherever possible
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Retail Media Strategist – Search, PPC

• Manage Amazon & retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance & business impact against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and delegation resources to assist in their workflow wherever possible

Operations

• Own implementation of online tracking across all digital channels (Google Ads, Meta, Microsoft, DSPs, SEO, etc.)
• Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas
• Implement and QA conversion tracking (primary, secondary, micro, offline conversions)
• Ensure proper capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems
• Manage CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.)
• Support HIPAA-compliant measurement setups including BAAs and compliant data flows
• QA all tracking prior to campaign launches and after major site updates
• Monitor conversion health across accounts and proactively resolve tracking discrepancies
• Maintain and document Measurement Framework implementation alignment
• Support automation initiatives related to conversion syncing, error handling, and QA
• Collaborate with Data Engineering to ensure tracking aligns with data model and reporting structure
• Create and maintain tracking documentation and SOPs
• Employ AI technologies to enhance and optimize business processes.

Measurement & Ad Ops Lead

Chief Marketing Officer

• You'll own a portfolio of 4–6 lifestyle accounts, high-AOV or high SKU count consumer durables
• You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives
• A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients
• This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact
• As an AAD, you will act as the day-to-day strategic lead for Lifestyle clients, ensuring marketing efforts reflect full-funnel performance across longer purchase cycles and considered buying behavior
• You will guide clients through awareness, consideration, and conversion strategy, helping them understand performance beyond last-click attribution
• You’ll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans

Lifestyle Marketing Associate – Account Director

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
• You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
• You are self-started and autonomously own your responsibilities.
• You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
• You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management.
• As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.

Paid Advertising Strategist

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
• You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
• You are self-started and autonomously own your responsibilities.
• You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
• You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
• You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.
• Manage all client budgets and/or advise on budget changes based on your expertise.
• Weekly client progress recaps, outlining performance insights and future recommendations.
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps.

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals. You are self-started and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance