Power Digital Marketing

Performance Marketing

• Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in their workflow wherever possible
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Paid Media Strategist

Data Engineer

• Build and own end-to-end data pipelines in Snowflake — from raw ingestion through transformation to serving layers for AI products
• Partner with ML engineers and data scientists to build and maintain AI-specific data infrastructure
• Consolidate fragmented data sources across the organization into reliable, automated pipelines
• Design scalable data models and marts that serve both analytics and ML feature engineering
• Support rapid iteration on new data products and features in a fast-moving environment
• Collaborate cross-functionally with analytics, data science, and product teams to translate requirements into data solutions
• Proactively monitor and resolve data quality issues, optimizing for cost and performance
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Use AI coding tools as part of your daily development workflow to accelerate pipeline development and data quality work

AI Data Engineer

Account Executive

• Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals
• Leads the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in cross-channel media planning and testing roadmaps, including the connection of a client’s product, audience and media
• Ensures that at least 75% of their client roster is hitting their goals/forecast targets within the partnership.
• Leverages data and analytics, such as first-party data tools like Google Analytics and Looker Studio, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
• Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed
• Leads by example and practices servant leadership; Delivers timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives
• Shadows and provides coaching and feedback to new hires within the first 90 days and/or existing Account Managers to ensure high product quality and assist in coaching any skill gaps
• Manages a diverse set of clients totaling with specific target monthly recurring revenue
• Leads the contract renewal strategy by following the established client renewal process and timelines. Takes a proactive approach to the process, beginning at least 90 days in advance of the contract expiration date by preparing the presentation and proposal development alongside the Account Manager to extend client partnerships. Reviews and analyzes client contracts on a regular basis to ensure goals are on target
• Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships.
• Own the strategic coaching and development of Account Managers and Resource Team leads, ensuring teams can independently connect channel execution to client business outcomes and confidently lead client conversations
• Elevate client-facing excellence across accounts, coaching teams on storytelling, executive presence, and emotional intelligence to deliver clear, polished recommendations
• Plays an active role in supporting key department initiatives such as recruitment, staffing, training, onboarding and more
• Identifies a focus area within the department that aligns with the individual’s skill set; Creates a roadmap alongside the Account Manager to enhance and optimize that focus area (e.g., Training, Reporting, Talent Acquisition)
• Responsible for other tasks and projects as assigned by Client Services department leadership, as needed
• Employ AI technologies to enhance and optimize business processes

Senior Account Director

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to creative performance and cohort retention trends
• Maintain a working understanding of fashion business fundamentals, including pricing strategy, merchandising, and multi-channel distribution (DTC, wholesale, retail, marketplaces, etc)
• Own the senior client relationship; QBRs should connect creative and campaign decisions back to business outcomes
• Coordinate paid search, paid social, influencer, SEO, email, and creative teams — in fashion these functions depend on each other more than in most other verticals
• Consult on customer retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics
• Manage retention and expansion; lead renewals; grow MRR
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Work in Iris and nova daily; surface problems before clients do
• Coach and give direct feedback to analysts and specialists
• Keep Pulse cadence at 100%

Fashion Account Director

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to purchase cycle length and consideration-stage channel performance
• Own the senior client relationship; QBRs need to translate multi-touch attribution complexity into decisions an operator can act on
• Build multi-threaded relationships so no single POC departure puts the account at risk
• Consult on full-funnel strategy: how awareness, consideration, and conversion channels interact, and where the constraint actually is
• Coordinate paid, SEO, content, email, and creative teams around a unified account strategy
• Manage retention and expansion; lead renewals; grow MRR
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Work in Iris and nova daily; flag issues before clients see them
• Manage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviews
• Coach analysts and specialists; give direct feedback
• Keep Pulse cadence at 100%

Lifestyle Marketing Account Director

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular attention to how the client's retail and DTC performance interact
• Own the senior client relationship; QBRs should drive decisions, not report history
• Build multi-threaded relationships so no single POC departure puts the account at risk
• Consult on channel mix across DTC, Amazon, and retail — understand how they cannibalize or reinforce each other and make a recommendation
• Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy
• Manage retention and expansion; lead renewals; grow MRR in your portfolio
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Work in Iris and nova daily; surface problems before clients raise them
• Manage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviews
• Coach analysts and specialists; give specific, timely feedback
• Keep Pulse cadence at 100%

CPG Marketing Account Director

Director

• The Group Media Director is responsible for leading a portfolio of high-value paid media accounts, driving performance, strategy, and growth across multiple channels and clients.
• This leader manages and develops a team of media directors and buyers, ensuring pipeline contribution is predictable, optimized, and continuously improving.
• They are accountable for both client outcomes and team performance, with a strong focus on retention, expansion, and operational excellence.
• Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms.
• Act as the senior strategic lead for key/pillar client relationships.
• Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance and accountability.

Group Media Director, B2B

• Own the global paid media strategy across all channels including Google, Meta, TikTok, Programmatic/CTV, Retail Media, and emerging platforms.
• Ensure consistent, high-quality performance delivery, optimization standards, and measurement rigor across all clients and verticals.
• Partner closely with Strategy, Data Intelligence, and Client Experience teams to ensure paid media is tightly aligned to client business goals and forecasting.
• Establish and enforce best in class standards for account structure, testing, incrementality, creative feedback loops, and optimization cadence.
• Own growth of managed media dollars across existing clients and new business.
• Develop and execute strategies to expand media investment responsibly, balancing performance, efficiency, and client profitability.
• Partner with Sales, Strategy, and Divisional Leaders to support new business pitches, media expansion opportunities, and large scale account growth.
• Act as an executive-level paid media voice with key clients, especially for complex, high spend, or at risk relationships.
• Build, lead, and continuously develop a high performing paid media organization.
• Own skill development, training standards, and career progression for media buyers at all levels.
• Ensure teams are fluent in modern paid media capabilities including automation, AI assisted buying, MMMs, incrementality testing, and creative optimization.
• Attract, retain, and develop top paid media talent while maintaining strong performance accountability.
• Own the profitability of paid media services, including contribution margin, staffing models, and cost efficiency.
• Partner with Finance and Client Experience leadership to ensure accounts are staffed appropriately, priced correctly, and delivering strong margins.
• Help design and refine paid media pricing, packaging, and service models to support long term profitability.
• Use data to proactively identify inefficiencies, over-servicing, or margin risk and take corrective action.
• Establish clear operating rhythms, KPIs, and dashboards for paid media performance and efficiency.
• Drive adoption and effective use of internal platforms, tools, and automation (including nova, Iris, Creative Affinity, MMMs, and reporting infrastructure).
• Ensure paid media execution scales cleanly across divisions while maintaining flexibility for vertical specific needs.
• Champion process improvements that reduce manual work and increase strategic time for teams.

Head of Paid Media

Social Media Manager

• As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts.
• Working closely with the Associate Media Director for high-level planning and direction, you’ll lead all day-to-day execution, optimization, and reporting.
• You’ll be the subject-matter expert in both internal and client meetings—driving strategy, presenting recommendations with confidence, and defending the work with data.
• You’ll guide an internal team to deliver smart, integrated paid media strategies across channels, ensuring our clients see real, sustained growth.
• This is a client-facing role, and your ability to lead conversations, shape direction, and influence outcomes is at the center of your impact.

Paid Social Media Supervisor, Healthcare

• Successful end to end management & strategic oversight of designated paid media accounts.
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
• Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
• Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.
• Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
• Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
• Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Responsible for continual testing, verification & improvement of full-funnel structures.

Account Manager

• Lead new partner vetting and due diligence—evaluating whether technology solutions are the right fit for Power Digital clients based on performance data, ICP alignment, and commercial potential.
• Develop and manage joint business plans (JBPs) with priority technology and channel partners, translating shared goals into defined initiatives, timelines, and revenue targets.
• Own and structure commercial agreements, including co-selling arrangements, resell and white-label opportunities, and bonus media incentive programs.
• Source and activate alpha and beta opportunities with platform partners to give Power Digital a competitive first-mover advantage for clients.
• Design, launch, and manage partner pilot programs in coordination with internal activation and CX teams.
• Employ AI technologies to enhance and optimize GTM processes and partner engagement workflows.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to the Partnerships function.
• Develop and grow a portfolio of technology partnerships specifically designed to support fusepoint, Power Digital's measurement and strategic consulting practice.
• Identify and structure partnerships that unlock exclusive testing opportunities, platform performance consulting engagements, referral programs, and client-facing competitive advantages.
• Source credentialing and certification opportunities with platform partners that elevate FusePoint's credibility and market position.
• Serve as the primary relationship owner for FusePoint's partner ecosystem, ensuring alignment between partner capabilities and FusePoint priorities.
• Develop and manage partnerships with technology companies aimed at co-developing nova capabilities, offsetting the product roadmap, or providing exclusive access to AI/data insights and tooling.
• Own the full sales cycle for joint technical planning (JTP) initiatives—from opportunity identification and stakeholder alignment through proposal development, negotiation, and signed agreement.
• Partner closely with Power Digital's product and engineering teams to ensure external partnership opportunities are aligned to the Nova roadmap and technically viable.
• Execute a highly complex, enterprise fundraising motion—including financial modeling and reverse M&A-style structures—to secure technical funding and resource offsets from platform partners.
• Manage executive stakeholder relationships at partner organizations, building long-term alliances that generate recurring technical investment.
• Conduct technical demonstrations and present compelling business cases to secure JTP commitments from partner organizations.
• Monitor emerging trends in AI, AdTech, and data infrastructure to surface new opportunities that align partner priorities with Nova's roadmap.
• Own end-to-end commercial deal management: sourcing, structuring, executing, and reporting on all commercial partner agreements.
• Track and communicate pacing toward commercial revenue targets on a monthly and quarterly basis, flagging risks and opportunities in real time.
• Manage the distribution and re-investment of commercial deal value back to the appropriate business units (product, activation, sales/marketing, partnerships, etc.).
• Define and maintain measurable OKRs and KPIs for all active commercial partnerships, ensuring alignment with broader organizational goals.
• Serve as the sole internal champion for partner pilots, incentive programs, and commercial initiatives—owning the full program lifecycle from kickoff to post-delivery reporting.
• Work cross-functionally with marketing, sales, product, and CX to ensure partner programs are fully resourced and successfully executed.
• Act as the primary bridge between external partners and Power Digital's internal teams, managing timelines, escalations, and stakeholder communication throughout.
• Build feedback loops from the delivery team back to partners to demonstrate performance, reinforce trust, and identify expansion opportunities.
• Identify and secure speaking opportunities at partner-hosted events, industry conferences, and co-produced webinars—positioning Power Digital and fusepoint SMEs as thought leaders within the partner ecosystem.
• Develop and pitch joint content opportunities with technology partners, including whitepapers, case studies, blog features, social campaigns, and co-branded research that expand reach and reinforce credibility.
• Build and maintain a rolling co-marketing pipeline with priority partners—proactively sourcing opportunities tied to FusePoint's consulting capabilities, Nova's technology story, and Power Digital's broader service offering.
• Coordinate with the internal marketing team to brief, scope, and execute co-marketing initiatives—ensuring partner needs are properly resourced and launched on time.
• Pitch and secure sponsorship and activation opportunities for partners to participate in Power Digital summits, client dinners, and co-hosted events.
• Leverage the partner ecosystem to facilitate introductions and build relationships between priority technology partners and Power Digital's CX team—creating direct lines of support that drive client retention, upsell opportunities, and deeper platform utilization across the book of business.

Director of GTM, Partnerships

• The Group Media Director is responsible for leading a portfolio of high-value paid media accounts, driving performance, strategy, and growth across multiple channels and clients.
• This role owns the day-to-day excellence of paid media delivery within the B2B division while ensuring strategies are aligned to client business outcomes and Power Digital’s performance standards.
• Reporting into divisional leadership with a dotted line to the Head of Paid Media, this role acts as a critical bridge between executive strategy and execution—translating high-level vision into scalable, high-impact B2B media programs.
• This leader manages and develops a team of media directors and buyers, ensuring pipeline contribution is predictable, optimized, and continuously improving.
• They are accountable for both client outcomes and team performance, with a strong focus on retention, expansion, and operational excellence.

Group Media Director

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Client-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to gauge sentiment, solicit feedback and share additional opportunities
• Marketing Strategy: Guides the account team with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in media planning, including the connection of a client’s product, audience and media
• Data-driven Insights: Leverages data and analytics to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
• Measurement Frameworks: Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy, decisions and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed
• Client Retention: Leads the contract renewal strategy, presentation and proposal development alongside the Account Manager to extend client partnerships; Reviews and analyzes client contracts on a regular basis to ensure goals are on target
• Service Expansions: Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships
• Client Portfolio: Manages a diverse set of clients totaling a minimum of $175K in monthly recurring revenue
• Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to account team members to up-level existing client services
• Responsible for other tasks and projects as assigned by Client Services department leadership, as needed

Account Director, Client Experience

• Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets.
• Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms.
• Ensure consistent application of best practices in:
• Account structure and optimization
• Testing frameworks, multi-touch attribution and incrementality
• Creative and content feedback loops in partnership with Creative teams
• Measurement and reporting rigor, including account-based measurement approaches
• Serve as the strategic escalation point for complex performance challenges.
• Act as the senior strategic lead for key/pillar client relationships.
• Lead Quarterly Business Reviews, pipeline performance narratives, and forward-looking growth strategies for top priority clients.
• Identify and drive account expansion opportunities, including increased media investment, ABM program maturation and channel diversification.
• Partner with Sales and Strategy teams to support new business pitches and growth opportunities.
• Build trusted relationships with client stakeholders, confidently communicating strategy, results, and pipeline impact.
• Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance and accountability.
• Own resource planning, team structure, and client allocation to ensure the right people are in the right roles.
• Coach and develop direct reports, including performance management, career growth, and skill development.
• Elevate team capabilities across:
• B2B platform expertise
• Data analysis and pipeline storytelling
• Strategic thinking and client communication
• Serve as the escalation point for team and client challenges.
• Own growth of managed media dollars across your portfolio through retention and expansion.
• Ensure strategies balance performance, efficiency, and client profitability.
• Partner with divisional and finance leadership to manage contribution margin, resourcing, and account health.
• Identify and address risks related to performance, client satisfaction, or profitability.
• Ensure all accounts meet Power Digital standards for execution, pacing, and deliverables.
• Drive adoption of tools, platforms, and processes that improve efficiency and B2B performance.
• Maintain strong operating rhythms including:
• Regular pipeline and performance reviews
• Testing roadmaps and prioritization
• Clear reporting and insights delivery
• Ensure SLA adherence and high-quality execution across all accounts.
• Stay current on platform updates, emerging B2B channels, and industry trends.
• Partner with the Head of Paid and broader leadership to test new strategies, tools, and technologies--including ABM intent data platforms and predictive lead scoring.
• Contribute to development of internal POVs, playbooks, and best practices specific to B2B paid media.
• Drive adoption of advanced capabilities including automation, AI-assisted buying, and improved measurement approaches.