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Senior Marketing Ops Strategist
Power Digital MarketingSenior Marketing Ops Strategist optimizing HubSpot, Pardot, and Salesforce for Power Digital’s growth-marketing clients. Managing complex automations, dashboards, reporting, and CRM processes.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing marketing automation platforms, particularly HubSpot, while ensuring effective client engagement and retention. Proficient in building complex automations, reports, and dashboards to enhance sales and marketing alignment.
Highest-signal resume keywords
Expert In HubSpotProficient In PardotHigh Proficiency In SalesforceAdvanced Automation-Building AbilityClient-Facing Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing OperationsCRM ManagementData SynchronizationSalesforce ReportingAudience SegmentationLifecycle Funnel AutomationKPI TrackingRecord CustomizationTroubleshooting Marketing TechnologyProcess Automation
Soft Skills
Excellent Organizational SkillsTime-Management SkillsPrioritization SkillsMentoring Team MembersProblem-Solving Approach
Tools & Technologies
HubSpotPardotSalesforceZoomInfoSalesLoftInsycle6sense
Industry Keywords
B2B MarketingB2C MarketingLead GenerationClient RetentionMarketing Automation
About the role
Key responsibilities & impact- Provide comprehensive marketing operations support for complex B2B and B2C lead-generation clients
- Manage, set up, migrate, clean, and optimize marketing automation platforms and CRMs, primarily HubSpot
- Configure custom objects, behavioral events, integrations, compliance programs, fields, and data synchronization
- Develop sales and marketing alignment automations, audience builds, segmentation, lifecycle funnel automation, workflows, and scoring models
- Build CRM dashboards, reports, campaigns, KPI tracking, qualification automations, and customizations
- Create operational SOPs for CRM utilization and clean data entry
- Troubleshoot marketing technology stack and CRM issues
- Audit prospective and existing client systems
- Mentor team members, lead strategy sessions and trainings, and review junior team deliverables
- Contribute to product and department improvements and document processes
- Manage 6–8 complex clients, targeting $25k/month RPE and 90% client retention
- Collaborate closely with internal teams and support team member development
Requirements
What you’ll need- Advanced spoken and written English proficiency required
- Contract, project-based position
- 4+ years of experience in marketing operations or a related role
- Expert in HubSpot
- Proficient in Pardot
- High proficiency in Salesforce
- Ability to build Salesforce reports and dashboards
- Experience with Salesforce campaign setup and reporting
- Experience with field setup and mapping
- Experience with record customization
- Intermediate to advanced automation-building ability
- Experience with sales and marketing systems such as ZoomInfo, SalesLoft, Insycle, and 6sense
- Understanding of how sales and marketing systems interact and integrate with marketing automation platforms and/or CRMs
- Ability to troubleshoot issues within the marketing technology stack, including CRM systems
- Experience building complex processes and automations
- Ability to be client-facing and discuss complex strategies and recommendations
- Ability to structure complex issues and use a hypothesis-driven problem-solving approach
- Excellent organizational, time-management, and prioritization skills
Benefits
Comp & perks- Equal Opportunity Employer
- Diversity and inclusion-focused workplace
- No application, processing, or training fees