Email & SMS Strategist

Power Digital Marketing

Email and SMS Strategist managing lifecycle campaigns for Power Digital, a tech-enabled growth marketing firm. Optimizing client programs through automation, testing, analytics, and cross-functional collaboration.

Posted 8/18/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing strategy, campaign management, and performance optimization, utilizing data-driven insights and A/B testing to enhance client engagement. Proficient in managing multiple accounts while ensuring adherence to brand guidelines and achieving defined business goals.

Highest-signal resume keywords

Email Marketing StrategyA/B TestingKlaviyoHTML/CSSAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign ManagementContent CreationData AnalysisEmail AutomationSegmentationDeliverability Best PracticesStrategic CopywritingPerformance ReportingCampaign MeasurementClient Account Management

Soft Skills

Strong CommunicationRapport-BuildingPresentation SkillsNavigating Difficult Conversations

Tools & Technologies

HubSpotBrazePower Digital's Nova EcosystemSMS Campaign Tools

Industry Keywords

Email MarketingDigital MarketingClient Churn ManagementEBITDA GoalsCreative Collaboration

About the role

Key responsibilities & impact

Conduct audits, develop strategy, create content, and set up broadcast campaigns and email automation for current and potential customers
Execute SMS campaigns
Define and drive email marketing and SMS strategy for clients
Manage the email marketing calendar, strategy, content, campaign builds and deployments, A/B testing, measurement, and reporting
Build and manage automated email marketing programs with end-to-end tracking and measurement
Collaborate with the creative team to ensure email brand guidelines are followed
Report lifecycle program performance and provide monthly recommendations to clients
Use data to test, measure, and optimize email marketing programs
Partner cross-functionally with internal digital channels and departments
Employ AI technologies to enhance and optimize business processes
Utilize Power Digital's Nova ecosystem for the department
Manage 5–7 enterprise or growth accounts
Pursue client churn below 10% and defined EBITDA goals

Requirements

What you’ll need

2–5 years of experience in email marketing strategy, production, and end-to-end campaign management
Strong analytical and strategic copywriting skills
Understanding of A/B testing practices and ability to draw conclusions from data and act accordingly
Hands-on experience with email platforms such as Klaviyo, HubSpot, Braze, or similar
SMS experience (preferred)
Expertise in email best practices, including segmentation, deliverability, copy, and design approaches
Working knowledge of HTML/CSS for email coding
Strong communication, rapport-building, and presentation skills
Ability to navigate difficult conversations

Benefits

Comp & perks

Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives