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Associate Director – Search Experience
Power Digital MarketingAssociate Director leading search experience teams for Power Digital, a tech-enabled growth marketing firm. Overseeing SEO, GEO/AEO, AI search strategy, client delivery, and product innovation.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing search experience teams, driving performance management, and fostering team development while leveraging AI technologies and maintaining high product quality. Proven ability to support strategic client oversight and execute innovative search experience solutions.
Highest-signal resume keywords
Search Experience ManagementPerformance ManagementTeam Development PlanningAI Technologies UtilizationDigital Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Search Experience ExecutionOrganic Search KnowledgeGEO/AEO ConceptsAI Search BehaviorsPerformance TrackingQuality Assurance ProcessesCapacity PlanningClient Account OversightProject ManagementInnovation Generation
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationInterpersonal SkillsOrganizational SkillsWork Ethic
Tools & Technologies
ClaudeOmegaIrisNovaARC Framework
Industry Keywords
Digital MarketingSearch ExperienceClient RetentionTeam SentimentPerformance Management Framework
About the role
Key responsibilities & impact- Lead and manage a pod of search experience professionals, including 2-4 direct reports from specialist to senior strategist level
- Build and maintain individual development plans, coaching cadences, and mentorship for every pod member
- Own team retention through positive team sentiment and clear growth paths
- Drive performance management using the ARC framework and deliver feedback, raise, and promotion recommendations
- Oversee capacity planning and staffing for the search experience pod
- Generate innovation and foster team training and development with the R&D team
- Provide executive-level oversight for client accounts, including hands-on support and/or acting as an Account Director
- Serve as the first escalation point for client concerns and resolve issues with strategic guidance
- Support high-level strategy development, performance tracking, and internal audit requests
- Track client churn trends and intervene where risk signals appear
- Support audits, pitches, opportunity identification, case studies, and service expansions
- Own product quality through accountable QA processes
- Pursue Search Experience channel evolution through industry research, certifications, and GEO/AEO and AI search experiments
- Centralize and share learnings from pod tests; lead knowledge-sharing initiatives and quarterly brainstorms
- Use Claude, Omega, Iris, and Nova tools daily to automate repetitive search analysis
- Maintain knowledge of the Power Circuit and Nova ecosystem and drive adoption across the pod
- Support recruitment through interviews, skill assessments, and business cases for new hires
- Employ AI technologies to optimize business processes and leverage the Nova ecosystem
Requirements
What you’ll need- 4-5 years of digital marketing experience, including 3+ years in an agency setting
- Minimum 5 years of hands-on experience with search experience execution
- 3+ years of experience managing a team, including performance management and development planning
- Strong understanding of search experience’s place in the marketing funnel
- Working knowledge of organic search, GEO/AEO concepts, and AI search behaviors
- Strong written and verbal communication skills
- Strong demonstration of AI usage to optimize workflows
- Strong organizational and project management skills
- Excellent interpersonal skills
- Strong work ethic and ability to learn quickly and independently
- Interest in a long-lasting relationship with a growing company
Benefits
Comp & perks- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives