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Director of Paid Advertising
Power Digital MarketingDirector leading paid advertising pods at Power Digital, a tech-enabled growth marketing firm. Managing strategists, client performance, channel innovation, and product quality.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in digital marketing with a focus on team leadership, performance management, and strategic development within the marketing funnel. Proficient in leveraging tools and methodologies to drive client retention, product quality, and team growth.
Highest-signal resume keywords
Digital Marketing ExperienceTeam ManagementPerformance ManagementClient Relationship ManagementChannel-Specific Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance ManagementDevelopment PlanningDigital MarketingChannel StrategyQuality AssuranceCapacity PlanningData IntelligenceProject ManagementClient Account OversightProduct Development
Soft Skills
Interpersonal SkillsEmotional IntelligenceCommunication SkillsSelf-MotivationOrganizational Skills
Tools & Technologies
Power CircuitOmegaMCCBusiness ManagerAI ToolsMMT Implementation
Industry Keywords
Agency SettingClient ChurnTeam RetentionPsychological SafetyGrowth Paths
About the role
Key responsibilities & impact- Lead and manage a pod of Strategists within the channel, including hiring, onboarding, and day-to-day people leadership.
- Build individual development plans, coaching cadences, and mentorship for pod members.
- Own team retention through positive team sentiment, psychological safety, and clear growth paths.
- Drive performance management using the ARC framework; deliver feedback and raise and promotion recommendations.
- Oversee capacity planning and staffing alignment across the pod.
- Facilitate training and channel knowledge-sharing.
- Provide executive-level oversight for client accounts and hands-on support for complex or high-priority accounts.
- Act as Account Director on select single-channel clients.
- Escalate and resolve client concerns within the channel.
- Support strategy development, performance narrative, audits, and QA.
- Track client churn and intervene when risk signals appear.
- Own product quality through QA processes and manage critical errors, overspends, budgets, and spend accuracy.
- Maintain MCC and Business Manager hygiene.
- Partner with Data Intelligence on MMT implementation accuracy and optimization.
- Use Power Circuit, Omega, and the nova ecosystem; ensure compliance and daily use across the pod.
- Lead channel-specific product development, innovation, testing, and knowledge-sharing.
- Evaluate tools, platforms, and partners and build adoption business cases.
- Collaborate with the Service Lead and platform partners on channel trends and opportunities.
- Leverage AI tools to optimize workflows, surface insights, improve performance, and enhance business processes.
- Develop case studies and support audits, pitches, and new business opportunities.
- Identify service expansion opportunities within existing client accounts.
- Lead recruitment, interviews, skill assessments, and hiring business cases for the channel.
- Drive pod growth and client and team retention.
Requirements
What you’ll need- 7-8 years of digital marketing experience, with 5+ years in an agency setting.
- Minimum 5 years of hands-on, expert-level experience in [Channel: Creative / Paid Media / Organic Search / Social].
- 5+ years of experience managing a team, including performance management and development planning.
- Demonstrated judgment and credibility that has earned the trust of a team of specialists.
- Expert knowledge of how the channel functions within the broader marketing funnel and business strategy.
- Strong written and verbal communication skills, including direct client-facing presence.
- Strong organizational and project management skills.
- Self-motivated, with a strong desire to build something — both a team and a product — rather than simply maintain it.
- Excellent interpersonal skills and high emotional intelligence.
- Strong work ethic and the ability to learn quickly and independently.
- Genuine interest in a long-term relationship with a growing company.
- Legally eligible to work in the U.S.
Benefits
Comp & perks- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives