Senior Marketing Ops Strategist

Power Digital Marketing

Senior Marketing Ops Strategist optimizing HubSpot and Salesforce for Power Digital, a tech-enabled growth marketing firm. Managing complex client automation, reporting, CRM processes, and team development.

Posted 8/10/2026contractRemote • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketing Operations, particularly in managing and optimizing CRM systems like HubSpot and Salesforce. Proficient in building automations, reports, and dashboards to enhance lead generation and client retention strategies.

Highest-signal resume keywords

Expert In HubSpotProficient In PardotHigh Proficiency In SalesforceAdvanced Automation-Building SkillsExperience With Sales And Marketing Tools

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing OperationsLead GenerationCRM ManagementSalesforce ReportingAutomation BuildingData DeduplicationKPI TrackingProcess OptimizationClient AuditingCampaign Setup

Soft Skills

Excellent Organizational SkillsTime-Management SkillsPrioritization SkillsProblem-Solving SkillsCommunication Skills

Tools & Technologies

HubSpotSalesforcePardotZoomInfoSalesLoftInsycle6Sense

Industry Keywords

B2BB2CLead CaptureRevenue FunnelMarketing AutomationClient RetentionSales OperationsIntegrationsSegmentationLifecycle Automation

About the role

Key responsibilities & impact

Provide comprehensive marketing operations support for complex B2B and B2C lead-generation clients
Manage tools and processes for lead capture, nurture, and revenue-funnel flow
Build, optimize, and maintain marketing operations foundations and processes
Perform high-level sales operations tasks, including automations and dashboards for revenue teams
Build and advise on standard CRM-use processes for sales teams
Produce factual and reliable reports
Provide senior support, ad hoc strategy, and troubleshooting assistance to Marketing Operations Strategists
Manage Marketing Automation Platform/CRM setups and migrations, primarily HubSpot
Clean and maintain Marketing Automation Platforms/CRMs, including deduplication, field standardization, asset organization, contact purges, sync-error resolution, compliance setup, and custom-field consolidation
Set up custom objects, behavioral events, integrations, audience builds, segmentation, lifecycle automation, workflows, and scoring models
Build CRM dashboards, optimize lead qualification automation, create campaigns and SOPs, troubleshoot systems, and develop custom reports
Set up and track KPI fields, sales performance reports, activity reports, and CRM utilization SOPs
Audit client systems and identify opportunities to improve products and services
Mentor team members, lead strategy sessions, review junior deliverables, develop product offerings, document processes, and conduct trainings
Manage 6–8 complex clients and target a 90% client retention rate
Lead trainings, support team development, and collaborate across internal departments

Requirements

What you’ll need

4+ years of experience in marketing operations or a related role
Advanced spoken and written English proficiency required
Expert in HubSpot
Proficient in Pardot
High proficiency in Salesforce
Ability to build Salesforce reports and dashboards
Experience with Salesforce campaign setup and reporting
Experience with Salesforce field setup and mapping
Experience with Salesforce record customization
Intermediate to advanced automation-building skills
Experience with sales and marketing tools such as ZoomInfo, SalesLoft, Insycle, and 6Sense
Understanding of integrations between sales/marketing tools and Marketing Automation Platforms/CRMs
Ability to troubleshoot issues within the marketing technology stack and CRM
Experience building complex processes and automations
Ability to discuss complex strategies and recommendations with clients
Comfort with ambiguity and hypothesis-driven problem-solving
Excellent organizational, time-management, and prioritization skills

Benefits

Comp & perks

Equal Opportunity Employer commitment
Contract, project-based position
Remote work arrangement