Senior Copywriter

Power Digital Marketing

Senior Copywriter creating conversion-focused ads for Power Digital, a tech-enabled growth marketing firm. Developing platform-specific creative, testing hypotheses, and optimizing copy using performance data.

Posted 8/18/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in crafting performance-driven copy for paid media and social platforms, with a strong focus on data analysis and audience targeting. Proficient in producing distinct messaging across various brand voices and formats, leveraging AI tools for enhanced efficiency.

Highest-signal resume keywords

Performance Creative WritingPaid Media ExperiencePlatform Fluency in TikTok and MetaHypothesis-Driven Creative BriefsScript Writing for Direct Response Video

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingAd Copy DevelopmentData AnalysisConversion OptimizationAudience TargetingCreative DirectionScript WritingPerformance MetricsContent StrategyBrand Voice Adaptation

Soft Skills

CollaborationAdaptabilityTime ManagementFeedback IncorporationCreative Problem Solving

Tools & Technologies

AI ToolsSocial Media Advertising PlatformsPerformance Analytics Tools

Certifications & Qualifications

Bachelor's Degree or Equivalent Experience

Industry Keywords

DTCCPGBeautyFashionHealthConsumer ServicesAgency ExperiencePre-Roll Video Advertising

About the role

Key responsibilities & impact

Craft compelling, results-driven messaging for paid media and paid social media advertising
Write hooks, scripts, headlines, and short-form ad copy for Meta, TikTok, YouTube, and Instagram
Produce multiple genuinely distinct copy directions per brief, including different angles, emotional registers, and hypotheses
Work from hypothesis-driven creative briefs where copy is a tested variable
Read performance data and revise copy based on metrics such as hook hold rate, CTR, and conversion
Contribute to campaign platform development alongside creative strategists and creative directors
Revise quickly based on client, data, and brief feedback
Deliver first-pass copy within 2–3 business days and priority revisions within 24–48 hours
Produce 3–5 distinct copy directions per brief or 8–12 testable directions per account per month
Shape copy for target audiences, brand voice, platform format, and conversion performance

Requirements

What you’ll need

3+ years writing performance creative in a paid media/paid social environment
3+ years of agency experience
Deep platform fluency across TikTok, Meta, and pre-roll video advertising
Familiarity with hypothesis-driven creative briefs
Ability to write distinct voices across luxury skincare, supplements, and B2B SaaS
Real-world fluency using AI tools to produce better work faster
Bachelor's degree or equivalent experience that demonstrates the above
Script writing for direct response video is a strong plus
DTC, CPG, beauty, fashion, health, or consumer services brand experience is a strong plus
Experience working alongside media teams and applying creative performance data is a strong plus

Benefits

Comp & perks

Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives