Senior Copywriter

Power Digital Marketing

Senior Copywriter creating measurable paid-social and paid-media advertising for Power Digital, a tech-enabled growth marketing firm. Developing platform-specific hooks, scripts, headlines, and conversion-focused copy for global brands.

Posted 8/18/2026full-timeRemote • 🇦🇷 ArgentinaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates advanced proficiency in crafting compelling ad copy across various platforms, with a strong focus on performance metrics and data-driven revisions. Possesses the ability to adapt messaging for diverse brand voices in luxury skincare, supplements, and B2B SaaS.

Highest-signal resume keywords

Performance Creative WritingAgency ExperienceMeta, TikTok, YouTube, Instagram ProficiencyHypothesis-Driven Creative BriefsScript Writing for Direct Response Video

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad CopywritingData InterpretationCreative DirectionHook WritingShort-Form CopyCampaign DevelopmentRevision ManagementPerformance Metrics AnalysisDirect Response Video StructureCreative Strategy

Soft Skills

CollaborationAdaptabilityTime ManagementCommunicationCreativity

Tools & Technologies

AI ToolsPerformance Analytics Tools

Certifications & Qualifications

Bachelor's Degree or Equivalent Experience

Industry Keywords

DTCCPGBeautyFashionHealthConsumer Services

About the role

Key responsibilities & impact

Craft compelling, results-driven messaging for paid media and paid social media advertising
Write hooks, scripts, headlines, and short-form ad copy for Meta, TikTok, YouTube, and Instagram
Produce genuinely different copy directions, emotional registers, angles, and hypotheses per brief
Work from testable, hypothesis-driven creative briefs
Read performance data and revise copy based on metrics such as hook hold rate, CTR, and conversion
Contribute to campaign platform development with creative strategists and Creative Directors
Revise copy quickly based on client, data, and brief feedback
Deliver 3–5 distinct copy directions per brief or 8–12 testable directions per account per month
Deliver first-pass copy within 2–3 business days and priority revisions within 24–48 hours
Maintain first-pass quality so 70–80% of deliverables need no more than one minor revision round

Requirements

What you’ll need

Advanced proficiency in spoken and written English required
3+ years writing performance creative in a paid media/paid social environment
3+ years of agency experience
Deep fluency with Meta, TikTok, YouTube, and Instagram platforms
Familiarity with hypothesis-driven creative briefs
Ability to write across luxury skincare, supplements, and B2B SaaS brand voices
Proficiency using AI tools to produce better work faster
Bachelor's degree or equivalent experience that demonstrates the above
Script writing for direct response video, specifically hook-to-offer video ad structure, is a strong plus
DTC, CPG, beauty, fashion, health, or consumer services brand experience is a strong plus
Experience interpreting creative performance data alongside media teams is a strong plus

Benefits

Comp & perks

Base salary paid in USD + commission opportunities
Unlimited Time Off available on day one
Fully flex work environment: full-remote, in-office, or hybrid
Healthcare stipend: $50/month to support your healthcare or insurance costs
National Holidays + 2 Mental Health Recharge Days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives