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Associate Director – Search Experience
Power Digital MarketingAssociate Director leading Search Experience teams at Power Digital, a tech-enabled growth marketing firm. Overseeing SEO, GEO/AEO, AI search strategy, clients, product quality, and team development.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing search experience teams, driving performance management, and fostering innovation through training and development. Proficient in digital marketing, particularly in search execution, with a strong understanding of AI technologies and their application in optimizing workflows.
Highest-signal resume keywords
Search Experience ManagementTeam Leadership and DevelopmentDigital Marketing ExpertiseAI Technology UtilizationPerformance Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Search Experience ExecutionOrganic Search KnowledgeGEO/AEO ConceptsAI Search BehaviorsPerformance TrackingCapacity PlanningQuality Assurance ProcessesProject ManagementClient Account OversightDigital Marketing Experience
Soft Skills
Strong Communication SkillsInterpersonal SkillsOrganizational SkillsWork EthicAbility to Learn Quickly
Tools & Technologies
ClaudeOmegaIrisNovaPower Circuit
Industry Keywords
Search ExperienceMarketing FunnelClient RetentionTeam Performance ManagementInnovation in Digital Marketing
About the role
Key responsibilities & impact- Lead and manage a pod of search experience professionals, including 2-4 direct reports from specialist to senior strategist level
- Build individual development plans, coaching cadences, and mentorship for pod members
- Own team retention and drive performance management using the ARC framework
- Oversee capacity planning and staffing
- Generate innovation and foster team training and development with the R&D team
- Provide executive-level oversight for client accounts and hands-on support or act as an Account Director
- Serve as the first escalation point for client concerns
- Support strategy development, performance tracking, and internal audits
- Track client churn and intervene when risk signals appear
- Support audits, pitches, opportunity identification, case studies, and service expansions
- Own pod product quality through accountable QA processes
- Pursue Search Experience channel evolution, certifications, and GEO/AEO and AI-search experiments
- Centralize and share learnings from tests; lead knowledge-sharing initiatives and quarterly brainstorms
- Use Claude, Omega, Iris, and Nova daily to automate search analysis, monitoring, reporting, and QA
- Maintain knowledge and drive adoption of the Power Circuit and Nova ecosystem
- Support recruitment, conduct interviews, assess skills, and build hiring business cases
- Employ AI technologies and leverage Power Digital’s Nova ecosystem
Requirements
What you’ll need- Proficiency in spoken and written English at an advanced level is required
- 4-5 years of digital marketing experience, including 3+ years in an agency setting
- Minimum 5 years of hands-on experience with search experience execution
- 3+ years of experience managing a team, including performance management and development planning
- Strong understanding of search experience’s place in the marketing funnel
- Working knowledge of organic search, GEO/AEO concepts, and AI search behaviors
- Strong written and verbal communication skills
- Strong demonstration of AI usage to optimize workflows
- Strong organizational and project management skills
- Excellent interpersonal skills
- Strong work ethic and ability to learn quickly and independently
- Interest in a long-lasting relationship with a growing company
Benefits
Comp & perks- Base salary paid in USD + commission opportunities
- Unlimited Time Off available on day one
- Fully flex work environment: full-remote, in-office, or hybrid
- Healthcare stipend: $50/month to support your healthcare or insurance costs
- National Holidays + 2 Mental Health Recharge Days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives