M3 USA

Growth Marketing

• Drive patient recruitment through SEO, referral networks, paid acquisition, social, community partnerships, and patient advocacy channels
• Develop and execute acquisition strategies that align with patient segmentation, health literacy levels, and condition-specific needs
• Build and optimize onboarding flows and lifecycle journeys that increase trust, retention, and conversion from awareness through trial enrollment
• Partner with product, clinical operations, and patient support teams to create feedback loops between patient behavior, engagement data, and outreach strategy
• Plan, launch, and optimize programmatic job campaigns (e.g., Joveo, Appcast) to maximize qualified applicant volume and efficiency.
• Own strategy and execution for Google Ads (core platform for search and digital media), and paid social across LinkedIn, Facebook, Instagram, Snapchat, TikTok
• Manage display, online video, streaming/OTT/CTV, and streaming audio to drive high-intent traffic and completed applications.
• Partner with TA stakeholders to align media mix, budget pacing, and creative/messaging to applicant conversion KPIs.
• Institutionalize playbooks for job taxonomy, bidding strategies, feed hygiene, geo/geo-fencing, dayparting, A/B testing, and landing page/apply flow conversion.
• Serve as a consultative partner to People/TA leadership; translate market dynamics and platform signals into clear recommendations.
• Partner with product/analytics to enhance dashboards tracking BU-specific KPIs.
• Design and execute A/B tests across landing pages, consent/apply flows, CTAs, onboarding, and creative variants.
• Collaborate with analytics, engineering, and martech to strengthen tracking, attribution, audience targeting, and personalization across touchpoints and funnels.
• Partner with martech lead to evaluate and manage tools that enhance performance, measurement, and reporting across both BUs.
• Work closely with content, design, sales/BD, TA, and external partners to ensure plan-of-record execution and outcomes.

Growth Marketing Manager