Afya

Account Executive

• We are partners of the physician throughout their entire career and we look for people who identify with our purpose, values, and culture to join our team. Let’s transform healthcare together with those who have medicine as a vocation! This is an open position in the Undergraduate area, to work remotely. As a Sales Consultant at Afya, your primary objective is to handle incoming leads, providing personalized service to contribute to a positive experience for our clients.

Sales Consultant

Product Manager

• Define and execute the growth strategy for iClinic;
• Map, prioritize and optimize the full funnel (acquisition, activation, conversion and retention);
• Build and lead the experimental backlog (A/B tests, onboarding, pricing, freemium, trials, new channels);
• Analyze usage and behavior data to identify bottlenecks and scaling opportunities;
• Work closely with Marketing, Data, Engineering and Sales;
• Evolve models for:
• Self-service for individual doctors and small clinics
• Strategies for larger clinics
• Organic growth and product-led growth

Senior Growth Product Manager

Marketing

• Structure reports and perform analyses on the performance and impact of marketing channels (email, WhatsApp, SMS, web push) on results;
• Monitor, analyze and recommend actions to optimize and improve the performance of marketing and sales journeys;
• Ensure data consistency and segmentation criteria for journey activation;
• Collaborate with CRM and commercial teams and propose optimizations for lead/data handoff processes between tools;
• Master the processes implemented in Salesforce and the marketing automation tool to support the team in executing campaigns and actions.

Senior Marketing Automation Analyst

Product Marketing

• Conduct ongoing research (quantitative and qualitative), competitive analysis, and JTBD.
• Define positioning and messaging per product/persona.
• Create and govern plans, bundles, and proposals to expand the value proposition.
• Lead a continuous and assertive strategy to introduce new products to the right customers.
• Structure processes, taxonomies, naming, asset library, dashboards, and claims governance.

Head of Product Marketing

• Product vision and strategy: Define the long-term vision for the platform, aligned with the needs of the medical market and company objectives. Translate this into a clear, prioritized roadmap.
• Product operations management: Ensure the product lifecycle operations (discovery, development, launch, monitoring) are efficient. This includes everything from discovery to post-go-live metrics.
• Product team leadership: Coordinate and develop Product Managers, Product Owners and other related roles (UX, Research, etc.), ensuring consistency in processes and impact on results.
• Stakeholder relations: Work directly with physicians, associations, customers and internal areas (sales, marketing, technology, compliance) to align expectations and needs.
• Metrics and outcomes: Define and track success metrics (physician engagement, retention, conversion, NPS, churn, product ROI), using data to make strategic decisions.
• Governance and scalability: Structure processes, prioritization models and governance that support the platform’s growth without sacrificing quality.
• Innovation and differentiation: Assess trends in digital health, medical regulations and technological innovations (AI, interoperability, telemedicine, etc.) to position the platform ahead of competitors.

Head of Product

• Ensure full readiness and feasibility of campaigns prior to launch;
• Align campaigns with internal teams (commercial/sales, product, channels, legal, etc.);
• Liaise with vendors and external partners;
• Oversee procurement processes, budgeting and negotiations (gifts, vouchers, promotional materials, etc.);
• Support the development of promotional rules and mechanics;
• Ensure campaign rules, discount percentages and commercial terms are approved and formalized;
• Organize and track pre-campaign milestone timelines;
• Ensure all required deliverables are aligned and delivered on time;
• Document workflows and lessons learned to standardize future campaigns.

Mid-level Marketing Analyst – Projects, Processes and Campaign Enablement

Performance Marketing

• Plan, create, and manage Google Ads and Facebook Ads campaigns for customer acquisition;
• Structure targeted media strategies aligned with company objectives;
• Monitor metrics and KPIs, continuously optimizing campaigns to maximize results;
• Analyze the conversion funnel, identifying opportunities for improvement and scalability;
• Explore new acquisition channels and apply Growth Hacking techniques based on testing and experimentation;
• Coordinate internal and external briefings and alignments for the development of impactful campaigns.

Senior Paid Media Analyst

Designer

• Develop graphic and digital assets for campaigns, social media, presentations, institutional materials, and digital products;
• Expand visual identities across different channels and formats;
• Ensure adherence to brand guidelines and quality standards;
• Support the creation and maintenance of visual guides and asset libraries;
• Collaborate with copywriters, marketing, product, and performance teams;
• Review and mentor deliverables from junior professionals;
• Use AI tools to support creative work, generate variations, automate tasks, and improve efficiency;
• Organize files, version control, and project documentation;
• Ensure deadlines and priorities are met;
• Operate according to internal policies, compliance, and information security;
• Maintain confidentiality of information in accordance with Afya's Code of Ethics;
• Act in accordance with Afya's values in day-to-day work.

Mid-level Designer

• Develop and refine creative briefs for campaigns and assets;
• Support the construction of campaigns' visual and verbal language;
• Provide references, inspiration, and creative trends to the team;
• Promote alignment between copywriting and design;
• Partner with the copywriter to develop written content;
• Analyze channel performance reports (media, inbound, etc.) with a focus on creatives;
• Identify improvement opportunities and propose new creative tests;
• Create and maintain a repository of creative best practices;
• Share learnings and insights with the creative team.

Mid-level Marketing Analyst – Creative Quality, Content Performance

Copywriter

• Develop copy for acquisition, retention and branding campaigns (ads, landing pages, emails, scripts, institutional and educational materials);
• Establish and refine brand voice and communication guidelines;
• Plan narratives and messaging aligned with the business unit's strategic and commercial objectives;
• Analyze text performance, A/B tests and conversion metrics, proposing continuous improvements;
• Prepare and review content briefings and debriefings;
• Support demand management and prioritization with the team;
• Mentor and support junior professionals in technical development;
• Use AI tools to generate variations, structure arguments, optimize productivity and analyze patterns, with critical review;
• Ensure compliance with internal policies, regulatory requirements and communication best practices;
• Safeguard confidentiality of information, in accordance with Afya's Code of Ethics;
• Act in accordance with Afya's values in daily operations.

Mid-level Copywriter

• Define multichannel communication strategy: email marketing, web push, SMS and WhatsApp to engage leads through to the sale;
• Plan and execute inbound marketing strategies to nurture and enrich leads in a segmented manner; plan and execute channel strategies for infoproduct launches;
• Plan, segment and create relationship nurture sequences;
• Develop and optimize automated workflows;
• Create marketing emails and run A/B tests on copy and structure;
• Monitor and analyze campaign results and KPIs, recommending improvements to optimize performance.

Inbound Marketing Analyst, Mid-level

• Support handling marketing requests from regional units
• Contribute to adapting national campaigns to local market realities
• Participate in the planning and execution of regional communication activities
• Organize and lead schedules and meetings with representatives from regional units
• Ensure regional initiatives are aligned with brand guidelines and overall strategy
• Support projects to regionalize communications, taking into account the cultural and market characteristics of each location
• Lead negotiations with regional suppliers (print shops, offline media, local production, etc.)
• Execute offline media and regional materials procurement processes, in partnership with internal teams
• Support the planning and execution of the institution’s participation in regional events (conferences, trade shows, medical meetings, local activations, etc.)
• Monitor timelines, suppliers, and deliverables related to events
• Develop regional action plans with a clear beginning, middle, and end, tracking execution and results
• Record learnings and best practices to improve regional strategies

Mid-level Marketing Analyst – Regional

Analyst

• Apoiar diretamente a coordenação de Field Sales, atuando como braço estratégico na organização, análise e acompanhamento do funil de vendas.
• Acompanhar o processo de captação e matrícula, garantindo fluidez, prazos e qualidade da informação do início ao fechamento.
• Monitorar indicadores do funil (visitas, interesses, propostas e matrículas), identificando gargalos e oportunidades de melhoria.
• Realizar o preenchimento, atualização e controle de planilhas gerenciais, assegurando a confiabilidade dos dados comerciais.
• Consolidar informações de diferentes fontes (CRM, relatórios, áreas internas) em planilhas de acompanhamento e controle.
• Apoiar a elaboração de relatórios e análises para suporte à tomada de decisão da coordenação comercial.
• Atuar na gestão e acompanhamento de projetos comerciais, contribuindo para organização, execução e entrega dos resultados esperados.
• Agilizar a resolução de erros operacionais (cadastros, contratos, financeiro, acadêmico), atuando de forma preventiva e corretiva.
• Implementar melhorias em processos, rotinas e controles comerciais, propondo soluções que aumentem eficiência, produtividade e conversão.
• Realizar interface diária com as áreas envolvidas no processo de vendas: Consultores Field Sales, Backoffice Comercial, Financeiro, Secretaria Acadêmica e Unidades.
• Garantir alinhamento entre áreas, clareza de informações e suporte para que o time comercial foque no que mais importa: vender com qualidade e impacto na formação médica.

Analista Administrativo Pleno

• Realizar cálculo de folha de pagamento;
• Realizar atendimento as unidades;
• Realizar contabilização;
• Enviar E-social;
• Atender os chamados;
• Realizar os fechamentos de impostos, pagamentos taxas e salários.

Analista de Departamento Pessoal, Pleno

• Manage and develop innovation projects with a strong results orientation, supporting planning through implementation and impact evaluation;
• Prepare technical reports and executive materials to monitor projects, providing qualified analyses and clear communication of results and learnings;
• Develop and monitor processes, indicators and controls related to the project portfolio, ensuring governance, traceability and performance;
• Actively support Open Innovation activities, connecting Afya with universities, hubs, accelerators and ecosystem partners, contributing to the design and execution of collaborative programs;
• Participate in internal meetings, technical visits and innovation events, acting as the area representative in interactions with internal and external stakeholders;
• Lead or support internal engagement initiatives and promote an innovation culture, such as ideathons, hackathons, ideation workshops and learning tracks, encouraging employee ownership and structured experimentation;
• Support project management using agile tools such as Microsoft Planner, organizing tasks, deadlines and owners and facilitating cross-functional collaboration;
• Collect, analyze and consolidate strategic data to support KPI monitoring and the development of dashboards that provide visibility into the progress of projects and initiatives;
• Contribute to Afya’s trends radar by conducting research, benchmarks and market analyses to anticipate innovations applicable to healthcare and education contexts;
• Maintain commitment to compliance and best practices, acting in accordance with the organization’s ethical, regulatory and quality standards.